Lippincott’s Post

OpenAI just hired their first CMO. And not just anyone - they nabbed Kate Rouch from Coinbase, who previously spent 11 years at Meta leading brand marketing for Instagram, WhatsApp, and Facebook. Interesting timing, isn't it? A company that reached 250 million weekly active users WITHOUT prioritising strategic marketing now decides they need a CMO. Because this isn't just about OpenAI anymore.  It's about how the whole AI industry is evolving. When you're facing competition from Google, Amazon, Microsoft, and Meta in a market predicted to hit $1 trillion.. suddenly "build it and they will come" isn't enough. Even the best product needs strategic storytelling. What do you think this means for OpenAI's future? Will we see them at Super Bowl 2025? 👀 P.s. They say no, but hey, plans change!

Future of search (Perplexity, Google, and OpenAI) Today, I read an article about a new product, called Perplexity. I didn't know it but I found it interesting. Especially when I realized it's a competitor for Google search and OpenAI. This product has some popular investors like Invidia, Jeff Bezos, and ... I suggest you read the article because I think you can get some things that help you in your career. https://lnkd.in/devYSFxP

I ❤️ Media. I ❤️ Tech. I ❤️ Business Management. Since my first years as a communication student, I haven't understood (and still don't understand today) why there is such a huge gap between the world of communication and that of business management. As I'm no longer a boy (even though I laughed at the old jokes from when I was about 13), the internet also helps combine and mix these and other specialties forever. Recently, I provoked my friends (all lovers of the same universes as me) by saying that the use and presence of AI is a reality of no return. This spark causes and will cause unimaginable transformations. There was gnashing of teeth, but nothing took away my certainty. After this teenage diary text, Let's talk about the shifts that are happening in the media industry! According to Dave Lozo's article "Some Media Companies See OpenAI as the Future" from Morning Brew, several media companies are partnering with OpenAI. Here's a quick breakdown of the key points: - Partnerships Galore: Vox Media, The Atlantic, News Corp, the Financial Times, the Associated Press, Axel Springer, and Reddit have all inked licensing deals with OpenAI. - Training Data: News articles provide valuable training data for OpenAI's AI systems. OpenAI has been accused of using this data without permission. - Legal Actions: The New York Times has taken a different route by suing OpenAI and Microsoft for copyright infringement, seeking billions in damages. - Big Tech Skepticism: Media companies are wary of partnerships with tech giants, recalling past experiences like Facebook Live, which left them unsupported after initial investments. What do you think about media companies partnering with AI firms? Is this the future of journalism, or should we be cautious about such alliances? Let's discuss it! #AI #media #future #business

OpenAI is exploring adding advertising to ChatGPT and seems to be looking closely at how other big tech companies became profitable: 👉 OpenAI has hired former Google + Instagram advertising top talent. 👉 OpenAI has acquired https://chatgpt.com/ for an undisclosed amount. 👉 With a burn rate of $5 billion a year, OpenAI could use some extra 💰. I’m sure the talented advertising team at OpenAI can come up with a much better advertising model than my scrappy DALL-E design 👇 But it’s interesting to see OpenAI exploring a more traditional revenue model like advertising. This might be a sign that the AGI (Artificial General Intelligence) they are aiming for is a further off than they initially thought...

𝗢𝗽𝗲𝗻𝗔𝗜 𝗵𝗮𝘀 𝗻𝗼 𝗶𝗺𝗺𝗲𝗱𝗶𝗮𝘁𝗲 𝗽𝗹𝗮𝗻𝘀 𝗳𝗼𝗿 𝗖𝗵𝗮𝘁𝗚𝗣𝗧 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴. Is OpenAI discussing plans for an ad model? Maybe. But don't expect advertising to appear in ChatGPT anytime soon. According to OpenAI’s Chief Financial Officer Sarah Friar: “Our current business is experiencing rapid growth and we see significant opportunities within our existing business model. While we’re open to exploring other revenue streams in the future, we have no active plans to pursue advertising.” Friar didn’t entirely dismiss advertising as a potential revenue stream. OpenAI will be “thoughtful about when and where” to implement advertising, according to Financial Times. The report noted that OpenAI has hired former “advertising talent” from Google, Meta, and elsewhere. “I’m not saying OpenAI would never consider ads, but I don’t like them in general, and I think that ads-plus-AI is sort of uniquely unsettling to me.” Why we care. OpenAI and its new search product are a blip compared to Google Search. However, that blip is growing. If that momentum continues and its userbase grows, ChatGPT could pose a potential threat to Google in time. However, no “Google killer” search engine has been able to get people to break their Google Search habit yet. Source: Search Engine Land #openai #advertising #artificialintelligence #management #marketing #googleads #metaads #hr

💡 Interesting article on the experience of advertisers, as Meta Account Management team members are replaced by AI. 🤔 Are marketers beginning to question the necessity of large account teams? 🤖 Does the shift towards automation prompt a discussion on the client experience and the role of human support within client services? https://lnkd.in/e-gBAEmX

Have you seen Sora yet? It's an OpenAI tool that instantly creates videos from text prompts. The results are impressive. I'm looking forward to giving the technology a try, but for all its benefits I feel that a generation of people are not going to trust what they see anymore. I keep hearing that younger generations prefer authenticity and peer recommendations over traditional marketing tactics, which they easily spot. I feel this could widen that gap further, unless there reaches a point where AI content really does become indistinguishable from reality - AI influencers and the like. It sounds like science fiction, but these things are already out there and can only improve. What do you think? In time, will it be glossy AI content or the brands that rely on authenticity that stand out? I'm interested to see how it plays out! https://lnkd.in/edhb8mi7

Is Google Facing a New Challenger? OpenAI's Search Engine Rumors Ever feel like there's only one major player in the search engine game?  Well, whispers on the web suggest that OpenAI might be gearing up to launch its own search engine! Here's what caught my attention: OpenAI's domain registration for "search.chatgpt.com" fuels speculation about a search functionality in development. Business rumors point towards a potential announcement on May 9th, 2024. Mark your calendars. OpenAI's recent hiring spree for event staff and marketing hints at a major launch event, possibly in June. While the exact details remain under wraps, it seems OpenAI is planning something significant. Could this be a true Google competitor, or something entirely different? The potential for innovation in the search landscape is exciting! Increased competition could lead to more user-centric features and a more diverse search experience. What do you think about a potential OpenAI search engine? Do you think it could shake things up in the search world? Share your insights in the comments below! Want to learn more? Check out the original article by Barry Schwartz here: [https://lnkd.in/d3T9dQfp] #OpenAI#SearchEngine#DigitalMarketing

The Tech Woes at OpenAI, X, and Google Anti-Trust both in the US Government with Google and in the eyes of the leadership at OpenAI with two Co-Founders stepping away and leaving…X is facing its own issues as well! We are seeing some growing pains in these tech giants as they move into the world of AI. This gives emerging companies a unique opportunity to take the top spot! Will they be able to do it? Will the economy and governments of the world allow it?

OpenAI hires new CFO and Product Chief to leadership team #expansion 🤝 Download 1 Million Logo Prompt Generator 🔜 https://wapia.in/1mlogo 🤝 Follow us on Whatsapp 🔜 https://wapia.in/wabeta _ ❇️ Summary: OpenAI has hired Sarah Friar as its chief financial officer and Kevin Weil as its chief product officer. The company aims to boost revenue from its AI products while staying ahead of competitors. Friar will help scale operations and grow the global business, while Weil will lead a product team focused on applying research to serve consumers and enterprise users. OpenAI is facing concerns over prioritizing commercialization over safety, but it emphasizes its commitment to developing AI responsibly. Hashtags: #chatGPT #OpenAIExpansion #NewLeadershipTeam