Lippincott’s Post

🎧 Lessons from Spotify and premier brand consultancy Lippincott Spotify’s journey—from solving piracy to becoming the world’s largest audio platform—offers key lessons any brand builder. These particular lessons can inform B2B and B2B2C marketers, as well. 👉 Align with behavior: Make solutions feel intuitive, like Spotify’s streaming that feels like ownership. 🔗 Expand smartly: Leverage existing assets to meet new needs, as Spotify did with podcasts and audiobooks. 💬 Foster connection: Create shareable, personal experiences that build loyalty, like Spotify Wrapped. 🚀 Deliver progress: Set new standards with seamless, value-driven experiences. Spotify proves that innovation, connection, and user-first strategies drive loyalty and scale. Learn more from Lippincott’s insights. 🎶 Read more: [https://lnkd.in/eXCBC8Xp] #BrandMarketing #CustomerExperience #B2BMarketing #Spotify #Lippincott #Innovation

Spotify Wrapped will again pop up everywhere at the end of the year! It’s such a clever idea and we all can't wait! For those who don't know, Spotify takes all your listening habits and turns them into a fun, colourful story just for you. It’s super shareable, and everyone loves showing off their favourite songs and artists. Plus, it gets people talking about Spotify everywhere. Smart. 𝗪𝗵𝗮𝘁 𝗰𝗮𝗻 𝘄𝗲 𝗹𝗲𝗮𝗿𝗻 𝗳𝗿𝗼𝗺 𝘁𝗵𝗶𝘀 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆? Make your customers the star! Highlight their experiences, give them something they’ll want to share, and create that ‘can’t-miss’ feeling. How could you use a little bit of this in your own business? #Quisk #BringingBrandsToLife #DesignStudio #AdelaideDesignStudio #MarketingAdelaide #AdelaideMarketing #Spotify #SpotifyWrapped

𝗧𝗵𝗲 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗪𝗿𝗮𝗽𝗽𝗲𝗱 𝗘𝗳𝗳𝗲𝗰𝘁 *𝗨𝗱𝗱𝗶𝗻'𝘀 𝗜𝗻𝘀𝗶𝗴𝗵𝘁'𝘀: 𝗘𝗽𝘀𝗶𝗼𝗱𝗲 𝟵*💡 Now for the question on everyone’s lips, when is the 2024 Spotify wrapped coming out? Whenever Spotify decides to let us out of our misery, you can bet that every other brand will be waiting to follow with their own version of this concept. Which begs the question, why is everyone so keen to copy? The proof is in the pudding, or should I say playlist? With 225 million users engaging in their 2023 wrapped, it’s safe to say this marketing mechanism is a big hit (pardon the pun). In a world of increasing isolation and an ongoing loneliness epidemic simply building a brand community isn’t enough, to make true impact shared moments of togetherness must be generated. Music spans across every intersection of culture and community. Spotify have leveraged this to their advantaged with their Wrapped Christmas offering which allows consumers share their love for various artists, genres and passion projects. Fellow brands, instead of being incredibly unimaginative and trend-jacking from Spotify, consider how you can utilise your own universal product truths to create moments of togetherness for your communities. #SpotifyWrapped #thoughtpiece #strategy

The annual Spotify #Wrapped is here, and my top five is absolutely no surprise to anyone. But it’s more than just a roundup of songs—it’s become a cultural phenomenon that sparks conversations, fuels nostalgia, and builds communities around music tastes. Why do we love it so much? Wrapped is a snapshot of who we are—our habits, moods, and moments from the past year, neatly packaged and uniquely ours. For brands, Wrapped is a masterclass in cultural relevance—it doesn’t just celebrate users, but also invites them to participate in Spotify's year-end story. Brands can learn a lot from this approach—by tapping into similar trends or crafting campaigns that celebrate consumer experiences, businesses can: ✅ Deepen connections with current audiences. ✅ Spark engagement with new communities. ✅ Be part of the cultural conversation, rather than a passive observer. #SpotifyWrapped shows us that when people see themselves reflected in your brand, they not only engage—they amplify. 🌟

Ever notice how some brands just get you? Take Spotify's "Wrapped" campaign, for example. I just love it! Every year, they don’t just throw data at users—they craft a story that feels like it was made just for you. Seeing your most-listened-to tracks, the genres that defined your year, the artists you couldn’t stop playing—it’s more than just stats. They tap into something deeper than just music preferences. They understand that behind every song is a memory, a mood, a moment. It’s like a time capsule. That’s why it works so well—it feels personal, like they’re speaking directly to each of us. For me it’s a perfect example of how powerful empathy in marketing can be. When a brand takes the time to reflect back on what really matters to us, it goes beyond just selling a product. It creates a connection. It’s like they’re saying, “We see you, we understand you.” That’s something worth aiming for, don’t you think? #Empathy #Marketing #Spotify #EmpatheticMarketing #DigitalMarketing #Personalization

Spotify Wrapped is officially on its way! 💚🎶 Wrapped is possibly one of the most anticipated times of the year, and this time Spotify have managed to keep its release date more secret than ever! (Until yesterday… when they hit us with a cheeky little pre-tease!) 2024 has been a big music year and I LOVE these transformations of their iconic logo (into equally iconic albums from the year)🤩 But why was this the perfect way to let us know Wrapped is coming soon? ↳ builds excitement (the comments were FULL of users asking for an exact release date) ↳ stand out creatives (easy to recognise the albums and the logo, while still being super fun) ↳ short n’ sweet (one clear message to the campaign means viewers aren’t overwhelmed with info) What do you think of this pre-teaser and have you already noted down your predictions for your own wrapped? 👇🏼👇🏼 #Spotify #SpotifyWrapped #PreTeaser #SocialMediaMarketing #DigitalMarketing #MarketingMoments

How does Spotify decide which artists to recommend? 🧐 Spotify uses a Popularity Index, ranging from 0 to 100, to measure an artist’s popularity relative to others on the platform. A higher score increases the likelihood of being recommended by algorithmic playlists. Your score is based on two main factors: 1️⃣ Number of streams in the past 28 days 2️⃣ Number of unique listeners in the past 28 days Key Insights: 🔹 While it is possible to appear in algorithmic playlists with a popularity score below 30, this remains rare. 🔹 Achieving a score of 30 typically requires reaching around 9,200 streams from 4,100 listeners in the past 28 days. 🔹 Consistently maintaining this ratio is essential to maximize recommendations from Spotify’s algorithms. Learn more about how to get recommended on Spotify in our latest report published in collaboration with Bridge.audio: https://lnkd.in/ezjzrGVj

The nerdiest idea I've ever seen! Spotify's ad campaign Spreadbeat won the Digital Craft Grand Prix this year combining two of my favorite things: music and data. 🎶📊 The "Spreadbeats" campaign is a brilliant play on the traditional spreadsheet, turning mundane data into a symphony of beats and rhythms. They’ve managed to make spreadsheets (yes, you read that right) engaging and fun. Super engaging track by John Summit as well.. Just makes you realize that any touchpoint can be used to make an impact as long as you think tangentially enough. Nerdy ideas ftw! Have you checked it out yet? What do you think? Spotify #Spreadbeats #DataVisualization #MarketingInnovation

5 reasons why I think the #SpotifyWrapped concept is GOLD! If you have been living under a rock, then you won’t have seen every single person in your circle upload their Spotify Wrapped to their Instagram story. Although some people might have found the constant uploads of their Instagram followings ‘Top 5’s’ annoying or repetitive - it in fact means that Spotify did THEIR JOB! It’s FOMO (fear of missing out) fuel. It’s not just about reviewing your own stats - it’s about being reviewing your whole networks stats. Or actually, your whole towns stats! Whether it’s your ex, your childhood bully or even your Nan, are you really a Spotify user if you don’t share your Wrapped to your IG story? It’s the most PERFECT timing! Dropping every December taps right into that “let’s reflect on the year” vibe. Not only are we wrapping up the whole year - but also our ever-changing music tastes. It taps into Nostalgia. Music = memories. All those feelings make it so shareable. The Graphic Design team at Spotify knew what they were doing! Bright visuals, fun stats, and easy sharing - it’s basically a Viral recipe. The more people share, the more it spreads. It’s low-key educational. Users can discover new artists, their listening trends and even how long they spent listening to each genre. I must say though, I still don’t understand how ABBA beat Drake on my Top 5… What did you think of your #SpotifyWrapped ? 

Spotify WRAPPED isn’t just a recap—it’s a global obsession. 🎶 Every December, it takes over the internet, and here’s why: It’s not just about data; it’s about you. WRAPPED taps into nostalgia. The breakup songs you cried to. The playlist that fueled your late-night grind. The tracks that made your year unforgettable. And the genius? It’s basically free advertising. Millions of people share their WRAPPED graphics, tagging friends, artists, and of course, Spotify. The result? A 25% spike in app downloads during WRAPPED week. Other platforms try their own year-in-review campaigns, but let’s be real—do they spark this kind of excitement? Nope. Spotify nailed it with personalization. WRAPPED feels like it was made just for you, turning your music journey into a global conversation. And that’s not just clever marketing—it’s magic. What does your WRAPPED say about you this year? Let me know in the comments! ⬇️ #SpotifyWrapped #MarketingMagic #Personalization #CulturalPhenomenon #BrandStorytelling #NostalgiaMarketing #MusicMarketing #Branding #ContentMarketing #OrganicReach #ViralCampaign #2024Trends #SocialMediaStrategy #MarketingGenius #MusicLovers #MarketingTips