Lippincott’s Post

The cons of brand consistency...although brand consistency is vital in creating a distinctive, stand-out brand, it can be a double-edged sword. Too often, the search for cohesion can turn into a sinking sand of sameness. Knowing when to deviate from your brand consistency is as important as knowing when to stick by it. How many of the 50 stand-out brands can you spot? (h/t Frontify)

As brands approach late-lifecycle stages and face loss of exclusivity, is the globally-led annual brand planning process still effective? Read about the complexities of late-lifecycle management in our latest article: Navigating the Late-Lifecycle: Transitioning Away From the Global Brand Plan | Align Strategy #LateLifecycleManagement #GlobalBrandPlan #PharmaStrategy #MarketAdaptation

Why is it difficult for a cross-border enterprise to become a super brand? This is because most cross-border brands are heavily influenced by category brands, and it is difficult to grow into a real super brand by focusing too much on the category.

Traditional brands better watch out. Private label and challenger brands are leveling up ⬆️. Private label brands are building up credit, credibility and loyalty. But they must clearly define their brand identity in order to grow further. Take notes from challenger brand Potato Utopia. Its well-developed brand identity and strategy has shown to be very successful in taking away market share from the old guard. Curious to know more? 👉 https://bit.ly/4bNstRQ

How can your organization build a market-inclusive brand strategy that is #genuine and #authentic to your brand? Let's explore several strategies for #consumerhealthcare companies to prioritize in 2024 and beyond. https://lnkd.in/eeANAiU7 #inclusive #marketinclusive

Successful brand building is a clear and positive dialogue between a brand and the consumer. Brand perception and brand awareness are embedded into a customers mind as soon as they interact with any touch point. This is a interesting article about brand building https://lnkd.in/eh5eb9_a

Brand perception is how customers view a brand. Brand position is where a brand wants to be in the market compared to competitors. #Brandperception #brandpositioning

Recommended read in Meininger's International World of Brands 2023/2024: What is the value of a brand? And what makes a brand successful? Many thanks, Robert Joseph, for this highly interesting article!

How can your organization build a market-inclusive brand strategy that is #genuine and #authentic to your brand? Let's explore several strategies for #consumerhealthcare companies to prioritize in 2024 and beyond. https://lnkd.in/gJd4M5-J #inclusive #marketinclusive

How can your organization build a market-inclusive brand strategy that is #genuine and #authentic to your brand? Let's explore several strategies for #consumerhealthcare companies to prioritize in 2024 and beyond. https://lnkd.in/gZBdq8aQ #inclusive #marketinclusive