Lippincott’s Post

Visibility is the new key to success in today's digital age: having visibility online is synonymous with being heard, seen, and remembered as an individual, a business, or a brand. The internet has changed the way we coexist, learn, and grow. It calls for an imperative need to stand out among all that information. Unlock new opportunities and connections By embracing the power of visibility! #DigitalAge #VisibilityMatters #DigitalSuccess #OnlinePresence #SocialMediaImpact #Branding #GrowthMindset #FutureOfWork #Innovation #TechTrends #USA#poweredbyai #AI

Can your brand do the sun pose, or is it more of a downward dog? Join Kantar live on LinkedIn on October 29 as our innovation and brand strategy experts discuss how to successfully stretch your brand to drive growth. They'll explore the risks of maintaining the status quo, the importance of an incremental approach, why brand size matters, using #AI to identify innovation opportunities, and more. Reserve your spot for this can't miss session!

➡ In today’s world, most people want to shop from brands that care about the planet. In fact, the majority of #GenZ are willing to spend an extra ten percent on a brand that is #sustainable and conscious This is making a lot of companies think differently about how they do marketing.   ➡ But how will AI impact sustainability for brands?   ➡ Harnessing AI for sustainable supply chains: AI plays a key role in revolutionizing sustainability in supply chains, reducing waste and resource usage. This not only contributes to sustainability but also leads to cost savings—the synergy between technology and sustainability is significant. Personalized sustainability marketing: AI enables brands to tailor sustainability messages to individual consumers. Many brands today are using algorithms to analyze customer data and provide personalized recommendations for eco-friendly products. ➡ Predictive analytics for environmental impact: AI-driven predictive analytics have the potential to help brands forecast their environmental impact. Leveraging AI can help brands predict the environmental consequences of various business decisions. This makes for proactive changes to minimize footprints—a forward-thinking approach that sets the stage for sustainable marketing innovation. #Marketing #Branding #AI #Sustainability

The branding trends of 2024, in my opinion, have been incredibly well-suited and necessary for the times we’re living in. More than just trends, they represent a response to the current ecosystem. In a period of deep societal and technological change, these trends offer a framework for brands to evolve in a positive and aligned way, meeting the modern consumer's demand for authenticity, commitment, and coherence. Brands shouldn’t just observe these trends—they should integrate them at the core of their identity to connect with their audience in a genuine, lasting way. LOOKING AHEAD TO 2025, we see an equally intriguing landscape where artificial intelligence (AI) takes center stage in branding. AI is not just a tool; it's a new player that brings both challenges and opportunities. Yet, interestingly, this technological shift goes hand in hand with a renewed emphasis on the human element. It's as if the law of polarity—a principle from Hermetic philosophy that reminds us opposites must coexist—finds its expression in modern branding. AI brings precision, personalization, and efficiency, but paradoxically, its presence intensifies our craving for humanity, real connection, emotions, and genuine values. For this reason, brands in 2025 won’t just be more technologically advanced; they will also accentuate their human side, with deeply rooted values and principles. ➤ What are your thoughts on what’s coming? Are you optimistic about it? Share your feedback in the comments! #HumanCentricBranding #AuthenticBrands #HumanizingBrands #EmotionalBranding #BrandIdentity

The branding trends of 2024, in my opinion, have been incredibly well-suited and necessary for the times we’re living in. More than just trends, they represent a response to the current ecosystem. In a period of deep societal and technological change, these trends offer a framework for brands to evolve in a positive and aligned way, meeting the modern consumer's demand for authenticity, commitment, and coherence. Brands shouldn’t just observe these trends—they should integrate them at the core of their identity to connect with their audience in a genuine, lasting way. LOOKING AHEAD TO 2025, we see an equally intriguing landscape where artificial intelligence (AI) takes center stage in branding. AI is not just a tool; it's a new player that brings both challenges and opportunities. Yet, interestingly, this technological shift goes hand in hand with a renewed emphasis on the human element. It's as if the law of polarity—a principle from Hermetic philosophy that reminds us opposites must coexist—finds its expression in modern branding. AI brings precision, personalization, and efficiency, but paradoxically, its presence intensifies our craving for humanity, real connection, emotions, and genuine values. For this reason, brands in 2025 won’t just be more technologically advanced; they will also accentuate their human side, with deeply rooted values and principles. ➤ What are your thoughts on what’s coming? Are you optimistic about it? Share your feedback in the comments! #HumanCentricBranding #AuthenticBrands #HumanizingBrands #EmotionalBranding #BrandIdentity

✨ 𝐄𝐦𝐛𝐫𝐚𝐜𝐢𝐧𝐠 𝐇𝐮𝐦𝐚𝐧𝐢𝐭𝐲 𝐢𝐧 𝐓𝐞𝐜𝐡 “𝘉𝘦𝘺𝘰𝘯𝘥 𝘣𝘦𝘪𝘯𝘨 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘦, 𝘺𝘰𝘶 𝘴𝘶𝘥𝘥𝘦𝘯𝘭𝘺 𝘣𝘦𝘤𝘰𝘮𝘦 𝘢𝘸𝘢𝘳𝘦 𝘵𝘩𝘢𝘵 𝘺𝘰𝘶 𝘢𝘭𝘴𝘰 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘱𝘭𝘢𝘺 𝘵𝘩𝘦 𝘰𝘣𝘴𝘦𝘳𝘷𝘦𝘳 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘤𝘶𝘳𝘢𝘵𝘰𝘳 𝘳𝘰𝘭𝘦. 𝘙𝘦𝘧𝘭𝘦𝘤𝘵𝘪𝘯𝘨 𝘰𝘯 𝘵𝘩𝘦 𝘰𝘶𝘵𝘱𝘶𝘵𝘴 𝘵𝘩𝘦 𝘮𝘢𝘤𝘩𝘪𝘯𝘦 𝘨𝘪𝘷𝘦𝘴 𝘺𝘰𝘶, 𝘫𝘢𝘮𝘮𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦𝘮, 𝘢𝘯𝘥 𝘦𝘷𝘦𝘯𝘵𝘶𝘢𝘭𝘭𝘺 𝘦𝘷𝘢𝘭𝘶𝘢𝘵𝘪𝘯𝘨 𝘵𝘩𝘦𝘮.” — Daniella Loftus In Chapter 1 of State of Digital in Fashion 2024, we explore how digital innovation reshapes fashion—and spoiler alert; the winners will be the brands that master the balance between tech and human touch. AI can open doors, spark ideas, and scale creativity, but it’s the human touch that defines the experience and makes it resonate. This combination of tech and empathy isn’t just a “nice-to-have” anymore; it’s essential to crafting something authentic in our world where generative tools are everywhere, and differentiation is getting harder. 𝐊𝐞𝐲 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬: 𝐇𝐮𝐦𝐚𝐧 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐢𝐭𝐲 𝐌𝐚𝐭𝐭𝐞𝐫𝐬: AI isn’t a replacement for human ingenuity—it’s a collaborator that expands creative potential. Brands can reach a new level of connection by blending AI with authentic, human-driven creativity. 𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 𝐟𝐨𝐫 𝐓𝐫𝐚𝐧𝐬𝐩𝐚𝐫𝐞𝐧𝐜𝐲: Today’s audiences expect transparency, not just value it. By highlighting the people and processes behind the tech, brands build trust and differentiate themselves. 𝐁𝐚𝐥𝐚𝐧𝐜𝐞, 𝐃𝐨𝐧’𝐭 𝐑𝐞𝐩𝐥𝐚𝐜𝐞: Rather than relying solely on AI, brands should foster a relationship where technology and human insight complement each other, creating meaningful customer experiences. For brand leaders, marketers, and creatives looking to lean into the future, this chapter (and the full report) is for you. 👉 𝐑𝐞𝐚𝐝 𝐂𝐡𝐚𝐩𝐭𝐞𝐫 1 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐫𝐞𝐩𝐨𝐫𝐭 𝐡𝐞𝐫𝐞: link in comments --- ♻️ Found this helpful? Share it with your network and follow along for more insights like these. #FashionTech #AI #StateOfDigitalInFashion #Innovation Your Majesty

As technology continues to advance at breakneck speed, it's becoming increasingly clear that marketing can no longer simply tag along. Instead, marketers must take a firm seat at the product development table to ensure that innovation is driven by human needs, not just business goals. The challenge lies in translating complex technologies like AI into tangible benefits that resonate with consumers. To overcome this, marketers must prioritize empathy and understanding, putting individuals at the center of the innovation process. By doing so, we can unlock the true potential of AI and other emerging technologies, harnessing their power to improve lives, enhance experiences, and foster meaningful connections. In summary, the path forward is clear. Here are the essential implications: •⁠ ⁠Marketing must drive innovation, not just react to it. •⁠ ⁠Human-centered design is critical to successful adoption. •⁠ ⁠Empathy and understanding are essential in translating complex tech into consumer benefits. Ready to redefine the future of marketing and innovation? Share your thoughts on how marketers can drive human-centered innovation in the comments below! #MarketingInnovation #HumanCentric #aiadoption

DO PEOPLE TRUST YOU? As a partner in a creative agency, I’ve been thinking a lot about the role of trust in our industry, especially as we move into 2025. With AI becoming a huge part of content creation, it feels like anyone with a computer can now generate “authentic” videos, write flawless articles, and even create digital avatars that look and sound just like real people. Well, almost - not quite yet. 🚀 Please click through and download the carousel below. And while this tech is incredible, it also comes with a hefty price tag: How do we know what’s real anymore? When everything looks “perfect” and almost too seamless, people start to question—Did a human even make this? Is this person real? And if we can’t answer those questions confidently, then we risk losing the very thing that makes brands, people, and stories matter: TRUST In 2025, I believe trust won’t just be a “nice to have” for brands—it’ll be the single most valuable element in building real connections. Trust is what makes people believe in you. It’s what turns audiences into communities and followers into advocates. And trust is earned; it’s not something you can automate or shortcut. At Mediaddiction, we’re committed to keeping things human-centered, transparent, emotional and real. Sure, we use AI, but in the end, no AI or tech can replace the true power of human connection and authenticity. So, my question to entrepreneurs and business leaders: Are you prioritizing trust in this new landscape? How are you keeping it real in a world where so much is automated? What are Let’shave a conversation. I think we all know it matters now more than ever. #Trust #Marketing2025 #Authenticity #AI #Mediaddictionstudio https://lnkd.in/gx_E-SXi

Join Kantar live on LinkedIn on October 29 as our innovation and brand strategy experts discuss how to successfully stretch your brand to drive growth. They'll explore the risks of maintaining the status quo, the importance of an incremental approach, why brand size matters, using #AI to identify innovation opportunities, and more. Reserve your spot for this can't miss session!

Join Kantar live on LinkedIn on October 29 as our innovation and brand strategy experts discuss how to successfully stretch your brand to drive growth. They'll explore the risks of maintaining the status quo, the importance of an incremental approach, why brand size matters, using #AI to identify innovation opportunities, and more. Reserve your spot for this can't miss session!