Prophet

Don't miss out on shaping the future of connected mobility. Vote for our panel "Designing the Future of Mobility: From Data to Seamless, Sustainable Experiences" at SXSW London to discover how data-driven innovation is transforming travel into seamless, sustainable experiences. Let's set the new standard for travel: https://lnkd.in/dsdQaJAr

Is your digital strategy driving growth—or holding you back? In today's fast-moving digital landscape, building a strategy that aligns with your business goals and keeps you ahead of the competition isn't just important—it's essential. Our latest blog breaks down why many organizations struggle to create digital strategies that deliver results, and how to unlock, create and execute solutions that drive uncommon growth. Ready to rethink your approach? Explore actionable insights and examples that can help your business move forward with clarity and impact. Read the blog: https://lnkd.in/eNYR3NCu

A huge congratulations to Abram Sirignano for being named in The Consulting Report’s Top 25 Strategy Consultants of 2024! This well-earned recognition is a testament to Abram’s commitment to solving complex challenges and his innovative approach to strategy. His expertise in business innovation and growth strategy has helped clients achieve breakthrough results while navigating today’s toughest business landscapes. We’re proud to celebrate Abram’s achievements and the impact he continues to make. Learn more about this recognition and the other honorees here: https://lnkd.in/gaWYAaf9

From NVIDIA revolutionizing AI to YouTube dominating content creation to the WNBA (Women's National Basketball Association) breaking through globally, 2024 showcased brand innovation and experience at its finest. But not all brands thrived. Starbucks faced labor unrest, and X (formerly Twitter) struggled with engagement and waning advertising dollars while Boeing's missteps have been well chronicled. Winners soared by embracing culture and innovation, while missteps were lessons in quality and service, baseline hallmarks of strong brands. Which brands do you think defined the year—good or bad? Read this year's brand winners and losers: https://lnkd.in/eE5UE_t6 #BrandStrategy #MarketingInsights #Innovation

A big congratulations to our CEO Michael E. Dunn for being honored as the runner-up in The CEO Magazine Global's 2024 Executive of the Year Awards! https://lnkd.in/ehRNzwTg Under Michael's visionary leadership, Prophet has grown into a globally recognized consulting firm, helping companies transform their businesses and achieve uncommon growth. Whether it's building bold, market-leading brands, creating breakthrough go-to-market strategies, designing innovative customer experiences or shaping future-ready organizations, we empower our clients to not only adapt but thrive in today’s ever-changing business landscape. Michael's commitment to innovation and results-driven strategies inspires us daily and pushes us to deliver meaningful impact for our clients. We're incredibly proud to celebrate this milestone and look forward to continuing to chart new paths under his leadership. #TheCEOMagazine #ExecutiveOfTheYearAward #UncommonGrowth #Leadership #Prophet

Consumers are embracing #GenAI faster than ever and they're using it to enhance their lives in unexpected ways. Our new research report dives into how businesses can harness GenAI to drive growth, not just through efficiency, but by truly putting consumers at the center of their digital transformation. Explore the findings: https://lnkd.in/dgucMuzm #ArtificialIntelligence #AI #Research

How do you tell a century-old story in a way that resonates today? By building a brand that reflects heritage, aspirations and community impact. Learn how Prophet helped YWCA Singapore craft a new brand positioning that brings its mission of love and service to life. https://lnkd.in/evAJpDdC #ProphetImpact

Building a destination brand is about more than landmarks – it's about crafting a brand experience that resonates with travelers' desires for culture, experience and impact. Discover how Abu Dhabi is setting the standard for tourism branding through five key strategies. https://lnkd.in/eBW6BF8u #TravelBranding #DestinationMarketing

Relationships thrive within a network of connections. Start building strong bonds not only within your team but across functions. Download our guide to become a modern, connected marketing organization: https://lnkd.in/dfBkzCzJ #BrandDemandLove #BrandDemandResearch

In today's fast-changing world, brands face challenges that put their promises to the test. A strong verbal brand can help navigate these disruptions. Discover four trends to enhance your verbal strategy and drive growth. https://lnkd.in/exrRrnCb #VerbalBranding #MarketingTrends