🎯 AI is changing the way people #search and consume #content. It is constantly evolving; marketing departments everywhere need to ensure they stay ahead of changes and pivot fast and effectively. Our CEO Jim Yu shares some fascinating insights on #Forbes #CMO and in his post below on how AI is inventing customer experiences across multiple industries. 🛒 Shopping experiences are evolving from 'product recommendations' to 'lifestyle orchestration.' 🌟 Travel planning is shifting from comparison-based to context-aware journaling 🌡️ Healthcare is moving from reactive solutions to predictive wellness partnerships 🔍 #SEO, search, and #contentmarketers are in a great position to help brands connect with and serve their customers in the most creative and impactful #digital ways. #AI #Marketing #DigitalStrategy #FutureOfBrands #MarketingInnovation #BrightEdge #SearchAI
🔍 Thrilled to share insights with Forbes CMO and below, I share more about the imminent need to know how AI changes customer and brand connection. From Google AI Overviews to Perplexity, ChatGPT Search, and more, the convergence of search and AI opens up many new opportunities and a much broader Total Addressable Market (TAM) for organizations everywhere. 🤔 Yet, according to SAS and Coleman Parks research: • 90% of organizations plan to invest in Generative AI for marketing in 2025 • 90% of CMOs admit that they do not fully understand #GenerativeAI or its potential impact ⚖️ This presents a striking paradox – a knowledge gap presents both a challenge and an opportunity for the forward-thinking #CMO and marketing leaders. CMOs need to drive marketing's understanding of their customers' search behaviors right now! 🎯 AI is Reshaping Customer Experiences: Just as the #iPhone and #Appstore transformed our world, we're standing at the threshold of another seismic shift. But this time, AI isn't just changing how we interact with technology—it's fundamentally reimagining how we experience everything. Here are three examples. 🛍️ Shopping is becoming truly intelligent. Forget basic product recommendations. We're moving toward AI that understands context, preferences, and intent at scale. Imagine an AI that doesn't just suggest a bread maker—it understands your cooking style kitchen setup and even connects you with communities of similar enthusiasts. ✈️ Travel planning is being revolutionized. The days of juggling multiple tabs and comparison sites are numbered. AI is creating seamless, personalized journeys that consider everything from your preferred airport to your budget constraints—all in #realtime. 🏥 Healthcare is becoming proactive, not reactive. AI isn't just providing information; it's delivering personalized guidance that anticipates needs, connects resources, and helps users make informed decisions about their well-being. The big takeaway: AI isn't just about #automation or #efficiency. It's about creating deeply personalized, intuitive experiences that adapt and evolve with each customer interaction. 💡 The simple solution: As marketers or brands, ask yourself: 1) What sets us apart? 2) What is our unique advantage? 3) How can we create content that leverages our expertise and positions us as the go-to authority? ⚡For CMOs, the imperative is clear: There is an imminent need to shift from thinking about AI as a tool to seeing it as a transformative force that will reshape how you connect with and serve your customers. 🔗https://lnkd.in/g-ctbp6p #AIInnovation #CustomerExperience #FutureOfMarketing #ForbesCMO #Forbes