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🔍 Thrilled to share insights with Forbes CMO and below, I share more about the imminent need to know how AI changes customer and brand connection. From Google AI Overviews to Perplexity, ChatGPT Search, and more, the convergence of search and AI opens up many new opportunities and a much broader Total Addressable Market (TAM) for organizations everywhere. 🤔 Yet, according to SAS and Coleman Parks research: •  90% of organizations plan to invest in Generative AI for marketing in 2025 •  90% of CMOs admit that they do not fully understand #GenerativeAI or its potential impact ⚖️ This presents a striking paradox – a knowledge gap presents both a challenge and an opportunity for the forward-thinking #CMO and marketing leaders. CMOs need to drive marketing's understanding of their customers' search behaviors right now! 🎯 AI is Reshaping Customer Experiences: Just as the #iPhone and #Appstore transformed our world, we're standing at the threshold of another seismic shift. But this time, AI isn't just changing how we interact with technology—it's fundamentally reimagining how we experience everything. Here are three examples. 🛍️ Shopping is becoming truly intelligent. Forget basic product recommendations. We're moving toward AI that understands context, preferences, and intent at scale. Imagine an AI that doesn't just suggest a bread maker—it understands your cooking style kitchen setup and even connects you with communities of similar enthusiasts. ✈️ Travel planning is being revolutionized. The days of juggling multiple tabs and comparison sites are numbered. AI is creating seamless, personalized journeys that consider everything from your preferred airport to your budget constraints—all in #realtime. 🏥 Healthcare is becoming proactive, not reactive. AI isn't just providing information; it's delivering personalized guidance that anticipates needs, connects resources, and helps users make informed decisions about their well-being. The big takeaway: AI isn't just about #automation or #efficiency. It's about creating deeply personalized, intuitive experiences that adapt and evolve with each customer interaction. 💡 The simple solution: As marketers or brands, ask yourself: 1)     What sets us apart? 2)     What is our unique advantage? 3)     How can we create content that leverages our expertise and positions us as the go-to authority? ⚡For CMOs, the imperative is clear: There is an imminent need to shift from thinking about AI as a tool to seeing it as a transformative force that will reshape how you connect with and serve your customers. 🔗https://lnkd.in/g-ctbp6p #AIInnovation #CustomerExperience #FutureOfMarketing #ForbesCMO #Forbes

In a survey of more than 5,000 global consumers, more than 80% say they want and expect personalized experiences. But two-thirds have experienced personalization that is inappropriate, inaccurate, or invasive. That’s because most companies lack a clear guidepost for what great personalization should look like. Personalization will be the most exciting and profitable outcome of the emerging AI boom. The article describes how companies can use AI to create and continually refine personalized experiences at scale, empowering customers to get what they want faster, cheaper, or more easily. With the availability of new AI tools, a company’s ability to embed personalization capabilities in its operations has increased dramatically. Tomorrow’s winners are already using AI to unlock personalization’s potential and are building new sustainable advantages along the way. #Salesforce #Datacloud #Agentforce #EinsteinAI #Marketingcloud #PersistentSalesforceofferings

88% of CMOs plan to significantly increase their investments in AI over the next three years. This surge in AI adoption is not just about automating tasks but creating personalized, data-driven customer experiences at scale. In a rapidly evolving digital landscape, CMOs are at the forefront, leveraging Generative AI to transform marketing strategies and drive unparalleled growth. Key areas of AI led efforts include: - #Personalization at Scale: Generative AI allows CMOs to tailor marketing efforts to individual customer preferences, enhancing engagement and conversion rates. - Enhanced #Creativity: AI-driven tools are augmenting creative processes, enabling marketers to produce high-quality content faster and more efficiently. - Data-Driven #Insights: Advanced analytics and AI provide deeper insights into customer behavior, allowing for more informed decision-making and strategic planning. - Operational #Efficiency: By automating repetitive tasks, AI frees up marketers to focus on strategic initiatives, improving overall productivity. The integration of #GenAI is reshaping the marketing landscape, and those who embrace it will lead the charge in innovation and customer satisfaction. The future is now, and it’s powered by AI! For a deeper dive into how CMOs are shaping their GenAI future, check out the full article by BCG https://lnkd.in/gKsGxbze #MarketingInnovation #GenerativeAI #DigitalTransformation #CustomerExperience #CMO Mark Abraham David Edelman Lauren Wiener

Personalization is a $2 trillion opportunity. Everybody agrees on the opportunity, but also we are conscious of the challenges. It has never been easy, and we have more and more levers we can activate. But making the path to move forward seems more complex. Or not. Aside the new disruption of GenAI that implies redefining the processes to get maximum value and productivity, delivering personalized experiences at scale requires a strong tech stack that integrates data and intelligence. Here’s the blueprint for success: Martech and Madtech (with the A for Adversiting and the D for Data) are more important than ever. They allow to build a personalization strategy that can start with tactical improvements that can demonstrate and "sell" the value to the organization. Want to learn how to build your strategy? Check out BCG's new book, Personalized Customer Strategy in the Age of AI: https://on.bcg.com/4gYfuQE Happy to have a discussion on this topic and summarize all the learnings from this book, and help you to get yours! #Personalization #TechStack #CustomerExperience #AI #BusinessGrowth #DataDriven #PersonalizedBCG

𝗧𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗔𝗜 𝗶𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵: 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗮𝗻𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 Artificial Intelligence (AI) is revolutionizing industries across the globe, and marketing research is no exception. As AI technologies continue to evolve, their potential to transform marketing research becomes increasingly evident. From enhancing data analysis to personalizing customer experiences, Search Patterns offers unprecedented opportunities for marketers to gain deeper insights and make more informed decisions. 𝟭. 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗗𝗮𝘁𝗮 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 One of the most significant impacts of AI on marketing research is its ability to analyze vast amounts of data quickly and accurately. Traditional methods of data analysis can be time-consuming and prone to human error. AI algorithms, on the other hand, can process and analyze data from various sources in real time, identifying patterns and trends that may not be immediately apparent to human researchers. 𝟮. 𝗦𝗲𝗻𝘁𝗶𝗺𝗲𝗻𝘁 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 AI-powered sentiment analysis can provide valuable insights into consumer opinions and attitudes. By analyzing social media posts, reviews, and other online content, AI can determine the sentiment behind customer interactions. 𝟯. 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 AI can also be used for competitive analysis, helping businesses stay ahead of their rivals. By monitoring competitors' online activities, marketing strategies, and customer interactions, AI can provide valuable insights into their strengths and weaknesses. 𝟰. 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗲𝗱 𝗗𝗮𝘁𝗮 𝗖𝗼𝗹𝗹𝗲𝗰𝘁𝗶𝗼𝗻 AI-driven tools can automate the process of data collection, reducing the time and effort required for manual data gathering. From web scraping to social media monitoring, AI can collect data from a wide range of sources. 𝟱. 𝗥𝗲𝗮𝗹-𝗧𝗶𝗺𝗲 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 In today's fast-paced market, real-time insights are essential for making informed decisions. AI can analyze data in real time, providing marketers with instant feedback on the performance of their campaigns. 𝟲. 𝗜𝗺𝗽𝗿𝗼𝘃𝗶𝗻𝗴 𝗥𝗢𝗜 By leveraging AI in marketing research, businesses can achieve a higher return on investment (ROI). AI-driven insights enable more targeted and effective marketing strategies, reducing wasted resources and maximizing the impact of marketing efforts.. 𝗖͟𝗼͟𝗻͟𝗰͟𝗹͟𝘂͟𝘀͟𝗶͟𝗼͟𝗻͟ The future of AI in marketing research is bright, with endless possibilities for enhancing data analysis, predictive analytics, customer segmentation, sentiment analysis, competitive analysis, automated data collection, and real-time insights. #AI #Futuretech #Marketing #Research Search Patterns, ChatGPT, Character.AI

❗Are you digital marketer or brand manager, looking to improve your processes and boost results? Don't sit on the potential of generative AI. If you don’t get started now, you risk watching your competitors jump lightyears ahead in productivity and ROI gains. ✨ Gen AI is impacting marketing from beginning to end. The integration of gen AI in marketing will likely revolutionize the field by significantly accelerating processes, enhancing personalization, and boosting overall productivity. 🔬There’s clear evidence marketers are investing in gen AI, with a notable percentage already implementing gen AI for a range of purposes including campaign creation, content generation, product development, and customer insights analysis. 📘 Learn how to use gen AI how to move faster and do more, with successful results. We've collected the freshest AI trends for marketers and expert advice to get you started on you AI insights journey: https://hubs.ly/Q02yjJxD0 #B2Cmarketing #Brandmarketing #AIforMarketers #MarketInsights #ConsumerInsights #DigitalMarketing

As today’s customers demand an increasingly individualized and seamless experience, businesses benefit from using AI to implement a hyper-personalization strategy. Let’s look at three key differences between traditional personalization and hyper-personalization. 1️⃣ Responsiveness Traditional personalization ➡ Relies on historical data, which might not capture the most recent changes in customer behavior. Hyper-personalization ➡ Adapts in real-time to ensure the customer experience is always current and relevant. 2️⃣ Individualization Traditional personalization ➡ Segments customers into groups based on shared characteristics. Hyper-personalization ➡ Tailors experiences at the individual level to connect with customers on a more personal and meaningful level. 3️⃣ Predictive analytics Traditional personalization ➡ Reacts to past behavior. Hyper-personalization ➡ Takes a proactive approach to customer needs and preferences. AI hyper-personalization allows for one-to-one communication at scale. Unlike traditional personalization, AI can synthesize customer behavior with real-time data and automatically create hyper-personalized messages and experiences in real-time. #AI #personalization #MobileMarketing #MobileApp #BehavioralMarketing

🚀 𝐇𝐨𝐰 𝐢𝐬 𝐀𝐈 𝐬𝐡𝐚𝐩𝐢𝐧𝐠 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠? 𝐒𝐡𝐚𝐫𝐞 𝐲𝐨𝐮𝐫 𝐭𝐡𝐨𝐮𝐠𝐡𝐭𝐬 𝐛𝐞𝐥𝐨𝐰! Artificial Intelligence (AI) is revolutionizing digital marketing, offering exciting ways to engage customers and drive business growth. Here's a snapshot of AI's transformative role: - 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐞𝐝 𝐑𝐞𝐜𝐨𝐦𝐦𝐞𝐧𝐝𝐚𝐭𝐢𝐨𝐧𝐬: AI analyzes data to offer tailored suggestions to users, boosting conversions and satisfaction. - 𝐏𝐫𝐞𝐝𝐢𝐜𝐭𝐢𝐯𝐞 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬: AI forecasts trends and customer behavior, empowering proactive engagement and revenue growth. - 𝐂𝐡𝐚𝐭𝐛𝐨𝐭𝐬 𝐚𝐧𝐝 𝐕𝐢𝐫𝐭𝐮𝐚𝐥 𝐀𝐬𝐬𝐢𝐬𝐭𝐚𝐧𝐭𝐬: AI-driven bots provide instant support, enhancing customer experience and loyalty. As AI evolves, its impact on digital marketing grows. By embracing AI, marketers can engage customers effectively in the digital age. 🤖 #AI #DigitalMarketing #CustomerEngagement #Personalization #PredictiveAnalytics

Unleash the Power of Generative AI: A Guide for Consumer Goods Marketers The AI revolution is here, and it's changing the game for consumer goods brands. But how can you leverage this technology to maximize customer loyalty and boost sales? Our latest article explores how generative AI empowers marketers to: Personalize customer experiences with AI-powered chatbots and targeted recommendations. Revolutionize search and recommendations for a seamless shopping journey. Optimize e-commerce strategies with data-driven insights for informed decision-making. Reach customers through innovative channels with next-generation ad formats. Discover how Microsoft and Ofoq Consulting can help you navigate the AI revolution. Read the full article here: https://lnkd.in/dDHuaAJR #generativeai #consumergoods #marketing #AI #microsoft #retail #ecommerce #customerloyalty #sales

Summary: More than 80% of respondents in a BCG survey of 5,000 global consumers say they want and expect personalized experiences. But two-thirds have experienced personalization that is inappropriate, inaccurate, or invasive. That’s because most companies lack a clear guidepost for what great personalization should look like.Authors Mark Abraham and David Edelman remedy that in this article, which is adapted from Personalized: Customer Strategy in the Age of AI (Harvard Business Review Press, 2024). Drawing on decades of work consulting on the personalization efforts of hundreds of large companies, they have built the defining metric to quantify personalization maturity: the Personalization Index. It is a single score from 0 to 100 that measures how well companies deliver on the five promises they implicitly make to customers when they personalize an interaction.The authors argue that personalization will be the most exciting and most profitable outcome of the emerging AI boom. They describe how companies can use AI to create and continually refine personalized experiences at scale—empowering customers to get what they want faster, cheaper, or more easily. And they show readers how to assess their own business’s index score.https://