BrightEdge reposted this
🔥Great to be featured in Forbes CEO today and share advice on what search and AI evolution means for business leaders. Below are a few pointers, particularly as Ecommerce brands power through #CyberMonday. Recently, I had the pleasure of being interviewed by Megan Poinski on the #ForbesCEO network. 💬 We covered quite a lot in a short time, but below is a brief recap of the main topics we discussed.💡 • Google's recent AI-powered changes to its shopping search results🔮 • New data from BrightEdge Generative Parser ™ on #Ecommerce and the holidays • The multimodal shift from text-based LLMs to voice, visual, and #video models • Why YouTube will transform and offer richer shopping experiences 📦 🛍️ • Where organizational leaders should focus their #marketing attention right now 🎯 For the #CEO and #CMO alike, the bigger picture. 1. The convergence of #search and #AI isn't just a technological shift—it's part of a decade-long transformation that has fundamentally changed how brands connect with their customers. 🤝 2. If Google is important to your business, understanding and adapting to how search and AI work together will be the critical factor that determines your brand and your bottom line (revenue) success. 3. Marketing is at a pivotal moment. This is a moment where every organizational leader needs to understand the AI and search landscape at a level of detail many may not be used to. ✨ Going forward, I believe there is an imminent need for a deeper organizational and cross-functional understanding of how search and AI are evolving now - and for tomorrow's future. You can read the full article below https://lnkd.in/g2sUikgP 💭 I would love your thoughts and additional input! #SearchEvolution #DigitalTransformation #MarketingLeadership #MultimodalAI #AIOverviews #Google
