BrightEdge’s Post

🔥Great to be featured in Forbes CEO today and share advice on what search and AI evolution means for business leaders. Below are a few pointers, particularly as Ecommerce brands power through #CyberMonday.   Recently, I had the pleasure of being interviewed by Megan Poinski on the #ForbesCEO network.   💬 We covered quite a lot in a short time, but below is a brief recap of the main topics we discussed.💡   •  Google's recent AI-powered changes to its shopping search results🔮 •  New data from BrightEdge Generative Parser ™ on #Ecommerce and the holidays •  The multimodal shift from text-based LLMs to voice, visual, and #video models •  Why YouTube will transform and offer richer shopping experiences 📦 🛍️ •  Where organizational leaders should focus their #marketing attention right now   🎯 For the #CEO and #CMO alike, the bigger picture.   1. The convergence of #search and #AI isn't just a technological shift—it's part of a decade-long transformation that has fundamentally changed how brands connect with their customers. 🤝 2. If Google is important to your business, understanding and adapting to how search and AI work together will be the critical factor that determines your brand and your bottom line (revenue) success.   3. Marketing is at a pivotal moment. This is a moment where every organizational leader needs to understand the AI and search landscape at a level of detail many may not be used to.   ✨ Going forward, I believe there is an imminent need for a deeper organizational and cross-functional understanding of how search and AI are evolving now - and for tomorrow's future.   You can read the full article below   https://lnkd.in/g2sUikgP   💭 I would love your thoughts and additional input!   #SearchEvolution #DigitalTransformation #MarketingLeadership #MultimodalAI #AIOverviews #Google

AI is here. AI is useful, but it all depends on how you use it! I had a fantastic time today conducting an AI workshop with Steve Martinez and Graham Thorsen at #B2Bonline Chicago. It was so much fun to collaborate with such innovative executives at the top of their game! >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>   I am dedicated to fostering community connections, passionate about lending a helping hand, giving back, and cherishing relationships with family and friends, all while thriving in the dynamic field of marketing.   Let's explore this journey together . . .   ➡️ Connect with me ➡️ Hit that ‘🔔’ on my profile to keep seeing my content ➡️ Follow my hashtag: #MichellesRulesOfMarketing ➡️ I post weekly or more when I have time ➡️ Topics: Executive Leadership | Marketing | eCommerce | Fractional CMO | Relationships #ecommerce #chicago #marketing #chiefmarketingofficer #cmoinsights #speaking #conference #b2bonline #leadership #ai #artificialintelligence #learning #workshop

🚀 What does it take to be a marketing leader in a world driven by AI, data, and digital transformation? The role of marketing executives has evolved dramatically. Gone are the days when creativity alone was enough. Today’s leaders are hybrid strategists—combining the art of storytelling with the science of analytics to drive business growth. 💡 How do they do it? By mastering cutting-edge tools like AI and CRM systems, aligning marketing strategies with business goals, and fostering innovation without losing the human touch. In her latest article, Iris Schats, our Associate Director, dives into this transformation, exploring: ✅ How the role has shifted from creative visionary to digital strategist ✅ The balance between technology and creativity ✅ The future of marketing leadership in a tech-driven world Don’t miss out—read the full article down below! 👇 #MarketingLeadership #AI #DigitalStrategy #Innovation #Marketing

AI is pushing us to become more strategic and authentically human. Ironic, isn't it? Over the past year, I have come to believe this, particularly for us marketing leaders. This is especially near and dear to me as I'm deeply passionate about elevating the strategic value of marketing, the responsible use of AI, and earning the customers' trust. (Read more insights on the public becoming more wary of AI here, https://lnkd.in/gkCfXPGx) AI is truly a gift to marketing leaders, allowing us to: ► Deeply understand the market and create defensible positioning ► Align executive teams on targeting the right market segments with products that serve their needs the best ► Represent the voice of our customers ► Build authentic relationships with our customers and serve them ethically ► Drive profitable and sustainable business growth ► Help secure the future of the next-generation of modern marketers I've compiled a selection of my previous posts with key insights and ways for us to evolve our strategic thinking and execution by using AI responsibly. Feel free to save for your off-hours reading: ► AI-Driven Marketing: Tackling Product-Market Fit Challenges, https://lnkd.in/gEkBsvcG ► Achieving Continuous Product-Market Fit in the Era of AI, https://lnkd.in/gWHmR9aA ► Google's AI Search Wake-Up Call: 5 Must-Do Strategies for Marketers to Stay Ahead, https://lnkd.in/e3QZxwr5 ► The Future of Websites in the AI Era: How to Evolve From Engagement Platforms to Experience Sites, https://lnkd.in/eZB5Jkp5 ► What Are You Willing to Trade for AI's Efficiency and Convenience?, https://lnkd.in/gmFiz83A ► Take Lessons from App-Based Rideshare to Build Trust with AI Agents, https://lnkd.in/giSEcrXA ► How CMOs Can Use AI to Make Career-Changing Strategy Business Impact, https://lnkd.in/ewnZhrmr Share your thoughts here. Please feel free to DM me to collaborate. #StrategicMarketing #ProductMarketFit #Humanity #ResponsibleAI #AIEthics GrowthPath Partners

How is marketing evolving with the impact of AI? I have seen a lot of changes in the last few months. See a link to my post below where I talk about what I am seeing.... >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> ➡️ Connect with us ➡️ Hit that ‘🔔’ on our profile to keep seeing our content ➡️ Follow my hashtag: #MichellesRulesOfMarketing ➡️ We post weekly or more when we have time ➡️ Topics: Executive Leadership | Marketing | eCommerce | Fractional CMO | Relationships ➡️ Contact us at vicepresidentmarketing.com Call us when you're ready to take your brand to the next level of greatness!     #CMO #MarketingLeadership #BusinessGrowth #marketing #digitalmarketing #interimmanagement #interimexecutive #interimcmo #fractionalcmo #contracting #leadership #marketing #CEO #cmoinsights #MichellesRulesOfMarketing #contractormarketing #AI #marketing #futureofwork #continuouslearning #thoughtleadership

From Search Engine to Answer Engine. This shift is an important event. One of my biggest lessons through my experiences and study of failed businesses and their leaders. Many got caught being complacent, resting on past successes and beliefs that they had time or that there was nothing to worry about. This shift is just one of many that are taking place under the hood, if you will. The world is changing faster with the implications of AI than most leaders can keep up with or are willing to admit. AI isn’t just automating tasks—it’s redefining industries, reshaping customer expectations, and rewriting competition rules. I also believe that AI will further shake up marketing and advertising and likely even what’s taught in schools. Campaigns and messaging will be instant creatives targeting individuals. Humans can’t do what a machine can. The question isn’t whether your career or business will be impacted—it’s how you’ll adapt to stay relevant and thrive.  I wrote my new book for CEOs, Executives at all levels, Entrepreneurs, and Business Owners who are not complacent.  “Predictive Leadership: How Humans and AI Will Transform Organizations, Innovation, and Competition.” This isn’t just a book—it’s your playbook for navigating the most profound shift since the first four Industrial Revolutions. Available December 10th (Amazon and participating book stores.) #retailing #strategy #CEO #Technology #Management #marketing WSJ article. https://lnkd.in/gyJ-iRV9

Watch “Others” explode as Perplexity and other AIs morph into full blown search engines. I use it for 80% of my queries leaving DuckDuckGo ~20% only when my “go to” tool comes up short. Which is happening less and less. #AI #searchEngines & #eCommerce

🔥 Your Next CMO Might Be an Algorithm: The Radical Shift in Marketing by 2029 🤖 As a former healthcare professional turned tech CEO, I've witnessed the breathtaking pace of AI evolution firsthand. In my latest article I explore how AI is fundamentally and significantly transforming the marketing leadership landscape. This isn't just another AI prediction - it's a wake-up call for every marketing executive to understand the significance of these changes. 🔑 Key points I cover in my article via Thulium: 💎 The convergence of predictive analytics and emotional AI is reshaping marketing decision-making 💎 How current CMOs can evolve their roles to work alongside AI systems 💎 Why human creativity and ethical oversight will remain crucial in the AI-driven marketing future As someone deeply involved in AI model development and strategic marketing, I believe we're not just facing a change in tools - we're witnessing a complete paradigm shift in how marketing leadership functions. 🌟 Link to my article in the comments 🌟 ❓ What's your take? Are we ready for algorithmic marketing leadership? #ArtificialIntelligence #MarketingInnovation #DigitalMarketing #Leadership #FutureOfWork #CMO #Marketing #MarketingStrategy

In a few weeks, I will be speaking at the Chief Marketing Officer Summit in Chicago on November 13. #Marketing and #Sales don’t need to be at odds. In fact, they should be strategic partners working towards the same goal: #Growth. 📈 However, aligning these teams can be tricky. How do you prove marketing’s #value in driving #revenue? How do you get sales and marketing to speak the same language? The answers lie in transforming marketing from a support function into a strategic partner that drives business growth. Check out the full agenda to see who I'll be taking to the stage with: https://lnkd.in/eartwCjk  Marketing leaders based in or around Illinois can apply for a complimentary CMO Pass for full access to the summit. Request your invite now: https://lnkd.in/erp2_rE8  #digitaltransformation #digitalmarketing #datascience #AI #innovation It’d be great to see you there! Elena Simou CMO Alliance

In the rapidly evolving landscape of advertising, simply integrating AI into existing processes isn’t enough. Agencies need visionary leadership to navigate this transformation successfully. ➡️ The Need for AI Leadership. Just as leading organizations are appointing Chief AI Officers to spearhead their AI initiatives, advertising agencies must also embrace AI-savvy leaders. These leaders will guide the agency through the complexities of AI adoption, ensuring that technology becomes a core component of the business strategy—not just an add-on. ➡️ Qualities of an Effective AI Leader ✖️ Cross-Disciplinary Experience: AI is blurring traditional advertising boundaries. Effective leaders need experience across multiple disciplines to understand and integrate the various facets of the agency’s operations. ✖️ Creative AI Vision: Leaders must weave AI into the creative process, pushing for innovation while maintaining ethical and legal standards. This vision ensures that AI enhances creativity rather than stifling it. ✖️ Data Expertise: Successful AI implementation relies on a deep understanding of data. Leaders should be adept at leveraging data to develop tailored solutions using AI methodologies like Retrieval-Augmented Generation (RAG). The agencies that recognise the importance of AI leadership won’t just keep pace, they’ll set the pace. It’s time to invest in leaders who can drive true transformation and build AI-first advertising agencies. Have a good day! Best regards, Michael -- 👤 This is my mission:  Help advertising agencies not just survive, but absolutely crush it in the age of AI. https://lnkd.in/dYzie4jH -- 📄 Download my paper on the Future of Advertising - no email needed:  https://lnkd.in/egvmv_e4 -- #AI #advertising #futureofadvertising #marketing