BrightEdge’s Post

🎉 Cyber Monday Deal: 50% Off Our AI & SEO Workshop! 🎉 Missed out on our Black Friday offer? No worries—we’re making it up to you! We’ve extended the 50% discount on our acclaimed AI & SEO workshop until Saturday, December 7th. Here’s why you can’t miss this: ✅ Master Google’s AI Overviews for explosive SEO growth ✅ Prompt Engineering Secrets to unlock ChatGPT & Gemini ✅ Micro-SEO Strategies℠ for faster rankings ✅ Hands-On Exercises with real-world applications Led by AI and international SEO expert Chris Raulf and the Boulder SEO Marketing team, this workshop will equip you with cutting-edge strategies to thrive in today’s AI-driven SEO landscape. 🚨 Use code BSMBF25 at checkout for your 50% discount! Offer ends Dec 7th. 🔗 Learn More & Register Now: https://lnkd.in/eky-uH-B #CyberMonday #SEOTraining #AISEO #MicroSEO #DigitalMarketing

🎉 Cyber Monday Deal: 50% Off Our AI & SEO Workshop! 🎉 Missed out on our Black Friday offer? No worries—we’re making it up to you! We’ve extended the 50% discount on our acclaimed AI & SEO workshop until Saturday, December 7th. Here’s why you can’t miss this: ✅ Master Google’s AI Overviews for explosive SEO growth ✅ Prompt Engineering Secrets to unlock ChatGPT & Gemini ✅ Micro-SEO Strategies℠ for faster rankings ✅ Hands-On Exercises with real-world applications Led by AI and international SEO expert Chris Raulf and the Boulder SEO Marketing team, this workshop will equip you with cutting-edge strategies to thrive in today’s AI-driven SEO landscape. 🚨 Use code BSMBF25 at checkout for your 50% discount! Offer ends Dec 7th. 🔗 Learn More & Register Now: https://lnkd.in/eky-uH-B #CyberMonday #SEOTraining #AISEO #MicroSEO #DigitalMarketing

Learn about the latest AI features Google is rolling out and how they can impact your digital media efficiency and new customer acquisition ⬇

🎉 Cyber Monday Deal: 50% Off Our AI & SEO Workshop! 🎉 Missed out on our Black Friday offer? No worries—we’re making it up to you! We’ve extended the 50% discount on our acclaimed AI & SEO workshop until Saturday, December 7th. Here’s why you can’t miss this: ✅ Master Google’s AI Overviews for explosive SEO growth ✅ Prompt Engineering Secrets to unlock ChatGPT & Gemini ✅ Micro-SEO Strategies℠ for faster rankings ✅ Hands-On Exercises with real-world applications Led by AI and international SEO expert Chris Raulf and the Boulder SEO Marketing team, this workshop will equip you with cutting-edge strategies to thrive in today’s AI-driven SEO landscape. 🚨 Use code BSMBF25 at checkout for your 50% discount! Offer ends Dec 7th. 🔗 Learn More & Register Now: https://lnkd.in/eky-uH-B #CyberMonday #SEOTraining #AISEO #MicroSEO #DigitalMarketing

🎉 Cyber Monday Deal: 50% Off Our AI & SEO Workshop! 🎉 Missed out on our Black Friday offer? No worries—we’re making it up to you! We’ve extended the 50% discount on our acclaimed AI & SEO workshop until Saturday, December 7th. Here’s why you can’t miss this: ✅ Master Google’s AI Overviews for explosive SEO growth ✅ Prompt Engineering Secrets to unlock ChatGPT & Gemini ✅ Micro-SEO Strategies℠ for faster rankings ✅ Hands-On Exercises with real-world applications Led by AI and international SEO expert Chris Raulf and the Boulder SEO Marketing team, this workshop will equip you with cutting-edge strategies to thrive in today’s AI-driven SEO landscape. 🚨 Use code BSMBF25 at checkout for your 50% discount! Offer ends Dec 7th. 🔗 Learn More & Register Now: https://lnkd.in/eky-uH-B #CyberMonday #SEOTraining #AISEO #MicroSEO #DigitalMarketing

Digital Marketing Effectiveness is Strategic for many PE-backed companies.🎆 Often forgotten by investors! A great summary below on latest trends summarised by our great marketing team with paid search, paid social, programmatic, organic search, organic social, Amazon Ads... internal experts! Amazing! To help guide investors with initatives having strategic impact, contact our team at SINGULIER! #PrivateEquity #Digitalmarketing #ValueCreation

Google Marketing Live 2024 revealed new AI Features 💡 Google recently unveiled its latest innovations and updates at the annual Google Marketing Live 2024 event, and as expected, AI was at the heart of many announcements. AI integration is set to enhance ad formats, data management, and visual creation within the Google Ads platform. More updates are expected throughout 2024, especially for key shopping events like Black Friday. Adapting quickly to new formats is crucial for advertisers to stay competitive. With the transformative impact of GenAI on search experiences, flexibility and adaptability will be key in the coming months. ⏩ Swipe on the slides below to explore the four key innovations. 🔗 Click the link in the comments for more information. Our team of experts is ready to guide you through these new features and ensure smooth integration into your current ecosystem. Contact us to keep your strategies effective and future-proof. #GML2024 #AIEnhancements #Google #GenAI #DigitalMarketing #Singulier

🎉 Cyber Monday Deal: 50% Off Our AI & SEO Workshop! 🎉 Missed out on our Black Friday offer? No worries—we’re making it up to you! We’ve extended the 50% discount on our acclaimed AI & SEO workshop until Saturday, December 7th. Here’s why you can’t miss this: ✅ Master Google’s AI Overviews for explosive SEO growth ✅ Prompt Engineering Secrets to unlock ChatGPT & Gemini ✅ Micro-SEO Strategies℠ for faster rankings ✅ Hands-On Exercises with real-world applications Led by AI and international SEO expert Chris Raulf and the Boulder SEO Marketing team, this workshop will equip you with cutting-edge strategies to thrive in today’s AI-driven SEO landscape. 🚨 Use code BSMBF25 at checkout for your 50% discount! Offer ends Dec 7th. 🔗 Learn More & Register Now: https://lnkd.in/eky-uH-B #CyberMonday #SEOTraining #AISEO #MicroSEO #DigitalMarketing

📢 With Google deprecating cookies, Apple tightening tracking restrictions, and over 50% of website visitors using Ad-Blockers in 2024, data privacy has become more crucial than ever for publishers. Organisations must ensure that their measurement practices adhere to privacy-first standards. Let's dig deeper into what first-party data-centric strategy looks like! We all know the numerous benefits it offers, including more accurate marketing, better customer insights, and improved conversion rates compared to relying solely on third-party cookies. But what are the steps for the publishers to take on this journey? 💡Deepen Optimisation Insights: Collecting and processing attribution data in a privacy-compliant way is crucial for understanding the impact of reader touchpoints and optimising marketing efforts. 💡Data Clean Rooms: Allow publishers to query aggregated data for analysis under strict privacy controls, protecting PII and preventing user tracking. 💡Incrementality Testing: Critical for evaluating the impact of brand ads by removing conversions that would have happened anyway, providing insight into media effectiveness over time. 💡Predictive Lifetime Value (LTV): Accounting for customer acquisition cost (CAC) and LTV calculated through variables such as recency, frequency, and volume is important for sustaining your business model. 💡Media Mix Optimisation (MMM): Understanding the cross-channel lift across all distribution efforts and building the best media mix for overall business goals. 💡Accurate Forecasting: Critical for investment scenario planning, especially in the face of data deprecation and the need for privacy-compliant performance forecasting tools. Looking at the needs of the publishers in the face of these challenges, Artificial Intelligence stands out as a cost-effective way to analyse data efficiently while safeguarding privacy. Let us hear your take on the subject in the comments below! And get in touch with us if you want to explore how AI can help revolutionise your revenue strategies. 👇 #bridgedmedia #ai #dataprivacy #dataanalytics

Third-party cookies are going away, and if you’re a marketer, you should prepare for this. Here’s what it means for you: Well, if you ignore these changes, there are some real dangers… 🔻 Reduced targeting precision 🔻 Potential loss of revenue 🔻 Challenges in attribution 🔻 Limited insights On a positive note, this also means that advertisers will move to first-party cookies, which, in many ways, is an even better solution. 🍪😋 Why? ✅ Better, more accurate data ✅ Complete control over data ✅ Better privacy and data security ✅ Improved user experience and trust The problem is, many are not prepared for this shift. While it may seem easy in theory, implementing alternative data collection technologies can be quite complex. And with the increasing trend of AI making decisions instead of people, having good and reliable data will become even more important. ☝️ At Optiweb, we’ve been hard at work figuring out these alternatives and their implementation. So if you’re unsure how to navigate the shift from third-party #cookies to first-party #datacollection, you know where to find us!