BrightEdge reposted this
💰 It's that time of year when revenue is firmly on the CFOs radar. On average, the holiday season drives 19% of total annual sales for retailers. My question is, as AI experiences evolve, what happens after… The holiday rush isn't just about clicking "buy" anymore. From #mobile browsing to #local #social and #in-store experiences, consumers are hunting for the 'perfect gift' across all channels.🛍️ 🚀 But the real transformation is happening through AI. · AI is fundamentally reshaping the way people shop. · They are also shopping for that 'perfect experience.' Over on the Forbes #CFO network: As part of a great article on "Who will win the holidays," I share some additional insights on the transformation of AI-led shopping experiences. ✨Insights on the winners? · Brands that go beyond basic product listings. · Marketing teams that build comprehensive buying guides and intelligent recommendations and provide a seamless multimedia experience. 🌟 Success isn't just about having the lowest price; it's about creating an #omnichannel ecosystem of valuable information that guides shoppers to make confident decisions. The future of retail and ecommerce isn't just about the best price - it's' about creating the best #shoppingexperience.🔮 💭 I would love to hear your thoughts on how AI will reshape how people shop. https://lnkd.in/g4wsN9QJ #RetailInnovation #EcommerceStrategy #HolidayShopping #Sales #Revenue #ForbesCFO
