Vishal Bali

PersonaBots - fueled by robust research and insights - are an engaging way to bring a segment or target to life for your team and stakeholders. Let us know if you'd like to explore a PersonaBot on your next project!

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Customer Experience (CX) is crucial for delivering on your brand promise and driving growth. Join us in our upcoming webinar on 24th April with Kantar CX experts to learn how to provide Meaningfully Different Experiences that set you apart from competitors and boost loyalty. Reserve your spot now: https://lnkd.in/ef48thKq Nithi Kumar Eva Maureen Claravall Peter Aitken

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Excited for this new innovation in our healthcare research and #GenAI capabilities! My perspective: just as actual medicine has become "personalized" over the last several years, it's only natural that communications and engagement strategeis be hyper-personalized. This is the premise behind advanced persona/segmentation research. Reach out to learn how we're taking the art and science of this method to a new level. 🚀

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If you do nothing else today, make sure to read our first-ever report on the Metaverse: "Decoding Brand Differentiation in the Metaverse." It's never been more important to show meaningful difference to your customers. Scarlet and the team demonstrate how the Metaverse can help you do so.

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Unreliable data leads to unreliable results, like overvaluing and undervaluing marketing ROIs by 300% or more. Love to see this piece on the real-world limitations of MTA!

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Global Smartphone sales continue bullish 2024 performance, hitting record Q2 levels. Read below to understand how manufacturers are betting on AI to propel them further #Samsung #Apple #Google #Honor #Xiaomi #Gemini #Appleintelligence #GalaxyAI #LLaMA

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Blueprint for Brand Growth is now revealed! ◾ We’re bringing you the new go-to framework to help your Brand grow ◾ We’re giving you the evidence you need, to help you and your team influence your revenue and profits. ◾  We’re excited about where the Blueprint can take your Brand

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Having attended this excellent conference last month, arranged by FlexMR, I wanted to share the write-up from Research Live, as I think it does a good job of summarising some important take-outs from the day... In my work with client-side insight teams, I've seen first-hand how high a priority it is for insights to be communicated with impact, if they’re going to drive real change and have commercial value. The article highlights how insight leaders are now more focused than ever on storytelling and building strong relationships internally. I've always believed that great insights should be shared in a way that inspires and provokes and facilitates actions - otherwise it's value is indeterminable. Market research and insight agencies should be helping, in this regard. The most impactful and valuable work is created when suppliers and buyers work in alignment on this. #MRX #MarketResearch #MarketingResearch #insights

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🔥 What is the reach of #AI in the lives of #IndianConsumers and its implications for marketing? Our research suggests that 724 Million Indians are exposed to AI and its features. Kantar has an unprecedented access to consumer trends in the digital space using ICUBE and Target Group Index (TGI) studies across urban and rural India to help you fine tune your AI based #BrandBuilding efforts: -Know the reach of AI features -Understand the profile of AI feature users -Discover the categories and brand usership -Learn the consumer psychographics and lifestyles Explore more: https://lnkd.in/edzfupEf Stay tuned as we continue to share some of the most incredible AI-infused Kantar solutions to today's marketing challenges in the series, "Reimagining brand building in the AI era". Puneet Avasthi, Biswapriya Bhattacharjee, Deepender Rana

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Exciting news! Euromonitor’s 2025 consumer trends report is live. See what consumers will prioritise next year and how brands can stay ahead #FutureOfBrands #ConsumerTrends2025 https://lnkd.in/gpEFrw_h

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Virtual assistants should resonate with your target audience, build trust, and deliver exceptional customer experiences. Check out highlights from a recent Ipsos study on AI vs human support in this @Retail Today article featuring @Stephanie Bannos-Ryback: https://lnkd.in/eWzqPArC #Ipsos #CustomerExperience #AI

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Soumya Mohanty from #Kantar at #MMAIndia on how you can unlock the full potential of AI using humanized data…. details below, pls register.

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The #SignsOfSuccess report explores the UK's relationship with wealth and quality and reveals a nuanced perspective on displays of affluence. While just 10% admit to liking to flaunt their wealth, 48% prioritise spending extra on higher quality products, reflecting a trend towards "quiet luxury." Dive into the sociological implications and cultural shifts shaping our perceptions of affluence and quality: https://lnkd.in/eqbtXaXp #Marketresearch

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2024 has been a year of unpredictability. Despite strong macro-indicators, consumer sentiment has remained elusive, leaving many wondering what’s driving the shifts. Join us for an insightful webinar, ‘India at Crossroads’, where Kantar unpacks the forces behind these behaviours and what they mean for 2025. Don’t miss this opportunity to gain a nuanced perspective on the evolving consumer landscape and explore insights that can guide your brand strategy into the future. 📅 Date: 5 December 🕒 Time: 11 AM / 4 PM IST Register now to unlock the trends that will shape 2025 and beyond! - https://lnkd.in/exVJsafg Deepender Rana Soumya Mohanty Ranjana Gupta E Prasanna Kumar Ebu Isaac Neha Ahluwalia #ConsumerInsights #India2025 #KantarWebinar #MarketingTrends #BusinessStrategy

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Kantar's experts share how Samsung Electronics, LG Electronics and Google are getting tech advertising right in this great feature in The Drum. Whether it's overcoming sustainability challenges with authenticity or balancing communicating product benefits with forging emotional connections, get inspired by these standout examples: https://lnkd.in/grZ85vXU

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2025 will be a pivotal year in Retail. While uncertainty will always course through the industry, retailers and suppliers are taking back the reins and owning their future. At Kantar Retail, our 2025 themes are designed to guide CPGs and retailers through the complexities of this evolving marketplace. Access our latest whitepaper, Retail in 2025 and beyond: Driving commerce by accelerating agility, and learn how to successfully drive more volume-led growth in an increasingly complex and unpredictable commerce landscape. Access here: https://lnkd.in/eSGqvnUg #Retail #CPG #FMCG

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Losing survey respondent interest early on can have serious consequences, impacting the quality of responses. One of the worst things a market researcher can do is bore a survey taker, potentially leading to false conclusions. To keep them engaged, consider these tips: - Inform them of the number of questions upfront - Maintain a format that is straightforward but not overly simplistic (avoid true/false & yes/no) - Share the results with them; everyone appreciates seeing their POV! Remember, if you offer an incentive, clearly tell them! Keeping respondents engaged is key to obtaining valuable insights. #MarketResearch #SurveyTips

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