Fatima Linares

🔥Hot Stat Alert!🔥 A recent study from the 2024 edition of the Ipsos Equalities Index unveiled a compelling insight. It highlighted that 27% of Generation Z men, across 29 countries, believe that the current efforts to promote equality for all groups of people have gone too far. See the full results here: https://lnkd.in/e6gpGEWZ #Equality #GenerationZ

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Excited for this new innovation in our healthcare research and #GenAI capabilities! My perspective: just as actual medicine has become "personalized" over the last several years, it's only natural that communications and engagement strategeis be hyper-personalized. This is the premise behind advanced persona/segmentation research. Reach out to learn how we're taking the art and science of this method to a new level. 🚀

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1) Attention 2) Beliefs 3) Compliance. This month’s Insights to Activate focuses on the three key elements of behavior change – the ABCs – why consumers care about ESG and what brands should do. https://lnkd.in/gRv-8S6g 📚 read our detailed Point of View 🎞 join us on August 7 for our virtual online panel discussion 🔦 explore our toolkit ❤️ bookmark our Insights to Activate series exploring a range of timely topics, featuring impactful insights today that you can activate tomorrow https://lnkd.in/gGtiE5G6 Claire Hanlon

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GLP-1 drugs are transforming obesity treatment, offering benefits beyond weight loss such as improved mental well-being and reduced food noise. However, long-term effects, cost concerns, and potential societal shifts require attention. Ipsos explores these evolving dynamics, providing insights into consumer behavior and industry adaptation in the age of GLP-1s. Reach out to learn more! #GLP1 #Obesity #HealthTrends #MarketResearch #ConsumerInsights #FutureofFood

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👉 You need immediate access to robust, reliable #brandinsights. 🤔 What if there was a dynamic dashboard, containing rich brand equity data of your brand and your competitors? 📢 Enter #BrandSnapshot on #KantarMarketplace. Powered by #BrandZ data, you can trust the #insights you receive and better understand where your brand stands amongst the crowd. Pave the way for your brand growth and sign up today! Pssst... it's free 😉 https://lnkd.in/eRFewpna

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PersonaBots - fueled by robust research and insights - are an engaging way to bring a segment or target to life for your team and stakeholders. Let us know if you'd like to explore a PersonaBot on your next project!

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Discover how declining population growth and evolving generational values are reshaping our world. The new Ipsos Generations Report delves into the impact on economies, workforces, and social structures. Gain insights into the unique characteristics of each generation and explore strategies for adapting to these changes. Preview the report here https://lnkd.in/g5yX-cMZ and register for free for the full report.

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NEW data and perspective from Ipsos North America and #EffieUS showing that brands CAN do good for the world AND good for business. In fact, 74% of people in the U.S. think that brands have a DUTY to contribute to society, not just make profits. While it's not for every brand, having a societal purpose is one of the more impactful ways, I'd argue, for many brands to stand out and have meaning & resonance today. I work with so many brands that invest a huge amount of time, energy and money to try and find ways to connect with their customers on a deeper level. While at the same time, many of these same brands are divesting in their "Post-Covid era" hires and budgets focused on that 'ole brand purpose they established back in 2021. They're slowly, tiptoeing back away from it like a cartoon character hoping that no one will notice and call them out. This piece demonstrates how brands can have business success by giving their customers a reason to be optimistic about making positive change in the world. If you're thinking "This piece is so 2021" then maybe you're part of the problem. We'll keep beating this drum. Interested in learning more? Access the full report here: https://lnkd.in/gyXtaCZE Effie Worldwide Claudia Oberlin Shelley Yang Juliet Haygarth

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Retail KPIs that include behavioral metrics are critical for understanding the true in-store performance and opportunities for both CPGs and retailers. Enjoy our blog on this topic! #cpgs #retailers #marketing

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Join on December 4 to see how leading brands supercharge their insights with Ipsos' Gen AI solutions: https://lnkd.in/g-jRCnuv Ipsos clients L'Oréal, Orange and Nestlé Purina leverage Ipsos' Gen AI solutions - such as Signals GenAI, InnoExplorer AI, and Persona Bots - to unlock data and nuanced insights that are trustworthy, explainable and highly actionable. https://lnkd.in/gpS4MtSt Kristy Click

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Our Blueprint for Brand Growth provides vital insights for brands as they look to survive, revive and thrive in this challenging economic environment. Check out this 4-minute read for a quick summary, and get in contact to learn more. https://lnkd.in/g8eqjwtu

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Losing survey respondent interest early on can have serious consequences, impacting the quality of responses. One of the worst things a market researcher can do is bore a survey taker, potentially leading to false conclusions. To keep them engaged, consider these tips: - Inform them of the number of questions upfront - Maintain a format that is straightforward but not overly simplistic (avoid true/false & yes/no) - Share the results with them; everyone appreciates seeing their POV! Remember, if you offer an incentive, clearly tell them! Keeping respondents engaged is key to obtaining valuable insights. #MarketResearch #SurveyTips

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On CX day, let's acknowledge the impact of prioritizing customer experience on creating positive customer interactions, fueling business growth, and cultivating a vibrant work atmosphere. Share your strategies for enhancing CX within your organization and explore the Ipsos Global Trends to uncover the macro forces shaping our world today. https://lnkd.in/geHG_ERz #CXDay #CustomerExperience #Ipsos #Globaltrends

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1 Comment

If the holy grail of CI programs is achieving a position of competitive advantage, one of the largest disconnects we continue to see is in research methodologies that don't promote proper diversity by restricting participation to specific devices, which often represent only small portions of a brand's total clientele. We know that people who adopt different communication channels and platforms tend to behave differently, so integrated diversity in data collection is critical. While the authors did a good job highlighting the benefits of diversity within CI teams for ensuring broad perspectives, without that same diversity in your sample, driving true competitive advantage will be difficult.

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