Unreliable data leads to unreliable results, like overvaluing and undervaluing marketing ROIs by 300% or more. Love to see this piece on the real-world limitations of MTA!
As digital capabilities evolve and data quality concerns grow, brands are challenged to gain clearer, more actionable views of marketing performance. In our latest whitepaper, we’re discussing exactly why traditional methods like MTA are becoming increasingly ineffective – and how leaders can still drive results, despite shifts in data privacy, the rise of “walled gardens”, complex consumer behaviors and more: https://lnkd.in/ekJPgeXB #commercialanalytics #dataanalytics #MMM #MTA #attribution
