Analytic Partners

This week, we also had the opportunity to sponsor, present and engage with so many talented marketers and leaders at Reuters Events Strategic Marketing East 🌟 Miami set the stage for #RECUSTOMER2024, where our Chief Client Officer, Maggie Merklin, delivered a keynote on "Transforming Data into Strategic Narratives: Elevating Marketing’s Role in Data-Driven Decision Making." Maggie shared invaluable strategies for quantifying marketing's true impact on commercial success, and showcasing its value and influence across the organization - especially in the C-suite. Didn't get a chance to connect with us at the event? Reach out to our team to start elevating your marketing's role in driving enterprise growth: https://lnkd.in/efZKQjs5 #reutersevent #strategicmarketing #datadrivenmarketing #commercialanalytics

Scaling a brand globally can yield incredible rewards. However, balancing global consistency and local relevance comes with its own unique challenges. How can marketers set their brands up for success across borders? In her latest article for W&V, Werben & Verkaufen, our Head of DACH, Maren Seitz, shares key insights and tools for navigating the complexity of cross-border marketing measurement – essential for brands looking to scale. 📖 Read the full article (in German) on how to drive impact beyond borders here: https://lnkd.in/ephSQfFx #marketingmeasurement #globalmarketing #commercialanalytics

Yesterday, we had the opportunity to present some exciting career opportunities to MBA students at the University of Miami Herbert Business School. Setting up the next generation of data scientists and business leaders for success is always an honor – but it's a special treat when two of your presenters (James Seyfried and Michael Berros) can give back to their alma matter in the process! A big thank you to University of Miami for hosting us, and to Jacob Strauss, Andy G., Joaquin Ramos Jr, Nancie Tripodi, Briana Cousins and everyone else who helped make this possible. Are you interested in joining us and shaping the future of analytics? Visit our Careers page: https://lnkd.in/ezPMMeaZ #UniversityofMiami #HerbertBusinessSchool #CommercialAnalytics #careergrowth

💡2025 Predictions: The latest AA/WARC Expenditure Report is optimistic about the UK advertising sector, with ad spend forecasted to reach an all-time high of £43.1 billion next year. In a follow-up Performance Marketing World piece, our Senior Director and Head of DACH Maren Seitz highlights that with households under ongoing pressure, media often needs to offset declines in base sales. Brands respond not just with higher budgets, but also with a greater focus on fine-tuning and optimizing their media mix. The most sophisticated brands are even simulating future economic and competitive scenarios to ensure effective investments in a shifting market. See what Maren and other industry leaders had to say about the report here: https://lnkd.in/enNuRtuH #marketingtrends #advertising #mediainvestment #sales #commercialanalytics

For marketing and analytics leaders, Retail Media Networks offer unparalleled opportunities for precise targeting and growth. But success requires a solid strategy. Check out the latest research on maximizing Retail Media in the 2024 Gartner® Market Guide for Retail Media Networks, and get essential insights on: ✓ Maximizing brand impact and revenue with key retail partners ✓ Technological considerations for successful campaign management ✓ Strategies for effective targeting and measurement ✓ A reference list of RMNs based on digital commerce maturity, campaign management models, geography and industry focus Read it here: https://lnkd.in/ezBxPGgF #CMO #commercialanalytics #dataanalytics #retailmedia

We had a wonderful time speaking with so many great marketers last week at the ANA Masters of Marketing conference in Orlando, FL. A big thanks to Jonathan Sanchez, James Seyfried, Fred Chasse, Maggie Merklin, Jeff Dalo and Andrew Giordano for representing our booth, and of course, to everyone who stopped by! Missed us at the event? Connect with an expert to learn how Commercial Analytics can drive growth for your organization: https://lnkd.in/e5xtsrd7 #ANAMasters #ANAMastersOfMarketing #CommercialAnalytics #dataanalytics #MMM

Are you confident in your Retail Media strategy? See what the research says about strategic optimization vs. expansion in our latest ROI Genome Flash: https://lnkd.in/etwcFy3r #marketing #commercialanalytics #dataanalytics #retailmedia 

We had a great time at the Inspired Business Media CMO Summit in London this week! Between insightful sessions and 1:1's, our very own Justine O'Neill and Kevin O' Farrell hosted a masterclass about planning for future success. Using best practices and real-life examples, they explained how the world's largest brands are using scenario planning as part of a commercial mix modeling approach to navigate constant external and internal challenges. Want to learn more about forward-looking planning? Get in touch with one of our experts: https://lnkd.in/e4sEhCwk #cmosummit #commercialanalytics #scenarioplanning

Don’t let “statistical noise” contaminate your well-constructed marketing mix model. Check out our latest whitepaper, where we uncover the dangers of using incrementality tests in marketing mix models – and how marketers like you can mitigate those dangers for more accurate modeling and business decisions. #marketing #commercialanalytics #dataanalytics #experimentation

Over the past few weeks, we had the pleasure of meeting hundreds of students across campuses in South Florida to share our internship and full-time opportunities. We're invested in setting future leaders up for success, and we're always up for meeting young minds with an interest in marketing measurement. A big thank you to Florida Atlantic University, University of Miami and Fordham Leadership Academy for Business & Technology for hosting us, and to Billy Fitzpatrick, Maggie Sablich, Erik Bauer and everyone else who played a part in making this happen! #CommercialAnalytics #hiring #careergrowth