Ted Prince’s Post

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Group Chief Product Officer at Kantar (a Bain Capital portfolio company)

🔥 What is the reach of #AI in the lives of #IndianConsumers and its implications for marketing? Our research suggests that 724 Million Indians are exposed to AI and its features. Kantar has an unprecedented access to consumer trends in the digital space using ICUBE and Target Group Index (TGI) studies across urban and rural India to help you fine tune your AI based #BrandBuilding efforts: -Know the reach of AI features -Understand the profile of AI feature users -Discover the categories and brand usership -Learn the consumer psychographics and lifestyles Explore more: https://lnkd.in/edzfupEf Stay tuned as we continue to share some of the most incredible AI-infused Kantar solutions to today's marketing challenges in the series, "Reimagining brand building in the AI era". Puneet Avasthi, Biswapriya Bhattacharjee, Deepender Rana

Syndicated insights and reports for a complete view of consumers in India

Syndicated insights and reports for a complete view of consumers in India

kantar-inspiration.com

The widespread adoption of AI among consumers is quite intriguing! How do you envision leveraging these insights to refine your brand-building efforts and connect with your target audience more effectively?

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