Subhashish Dasgupta’s Post

Kantar's experts share how Samsung Electronics, LG Electronics and Google are getting tech advertising right in this great feature in The Drum. Whether it's overcoming sustainability challenges with authenticity or balancing communicating product benefits with forging emotional connections, get inspired by these standout examples: https://lnkd.in/gpBWSzd8

Kantar's experts share how Samsung Electronics, LG Electronics and Google are getting tech advertising right in this great feature in The Drum. Whether it's overcoming sustainability challenges with authenticity or balancing communicating product benefits with forging emotional connections, get inspired by these standout examples: https://lnkd.in/eTqUBQgB

Kantar's experts share how Samsung Electronics, LG Electronics and Google are getting tech advertising right in this great feature in The Drum. Whether it's overcoming sustainability challenges with authenticity or balancing communicating product benefits with forging emotional connections, get inspired by these standout examples: https://lnkd.in/eXhyd79t

Kantar's experts share how Samsung Electronics, LG Electronics and Google are getting tech advertising right in this great feature in The Drum. Whether it's overcoming sustainability challenges with authenticity or balancing communicating product benefits with forging emotional connections, get inspired by these standout examples: https://lnkd.in/gC55Qa-m

Kantar's experts share how Samsung Electronics, LG Electronics and Google are getting tech advertising right in this great feature in The Drum. Whether it's overcoming sustainability challenges with authenticity or balancing communicating product benefits with forging emotional connections, get inspired by these standout examples: https://lnkd.in/eDb2ybGk

Kantar's experts share how Samsung Electronics, LG Electronics and Google are getting tech advertising right in this great feature in The Drum. Whether it's overcoming sustainability challenges with authenticity or balancing communicating product benefits with forging emotional connections, get inspired by these standout examples: https://lnkd.in/dT3nwymU

Kantar's experts share how Samsung Electronics, LG Electronics and Google are getting tech advertising right in this great feature in The Drum. Whether it's overcoming sustainability challenges with authenticity or balancing communicating product benefits with forging emotional connections, get inspired by these standout examples: https://lnkd.in/gSsUcDTb

Kantar's experts share how Samsung Electronics, LG Electronics and Google are getting tech advertising right in this great feature in The Drum. Whether it's overcoming sustainability challenges with authenticity or balancing communicating product benefits with forging emotional connections, get inspired by these standout examples: https://lnkd.in/gtNmHQ7f

Kantar's experts share how Samsung Electronics, LG Electronics and Google are getting tech advertising right in this great feature in The Drum. Whether it's overcoming sustainability challenges with authenticity or balancing communicating product benefits with forging emotional connections, get inspired by these standout examples: https://lnkd.in/enzpiU5v

Advertising tech brands sometimes comes across as its own sport, with bespoke rules and challenges. What can tech brands do to get it right? Kantar's experts share how Samsung Electronics, LG Electronics and Google are getting tech advertising right in this great feature in The Drum. Whether it's overcoming sustainability challenges with authenticity or balancing communicating product benefits with forging emotional connections, get inspired by these standout examples: https://lnkd.in/eVy-E8jd