Steven Lindsay

Customer Experience (CX) is crucial for delivering on your brand promise and driving growth. Join us in our upcoming webinar on 24th April with Kantar CX experts to learn how to provide Meaningfully Different Experiences that set you apart from competitors and boost loyalty. Reserve your spot now: https://lnkd.in/ef48thKq Nithi Kumar Eva Maureen Claravall Peter Aitken

13

1 Comment

PersonaBots - fueled by robust research and insights - are an engaging way to bring a segment or target to life for your team and stakeholders. Let us know if you'd like to explore a PersonaBot on your next project!

7

Join us on November 13 as we shine the light on the ways Ipsos can help Insights professionals with their biggest challenges. https://lnkd.in/gFvduKhE Storytelling alone isn’t enough anymore: today’s leaders demand, stories that persuade and influence business decisions. Insights professionals tell us that the stories Ipsos tells – particularly those with personal references – stick much more than percentages and numbers. And those stories are what persuade and drive leadership to act. This must-attend session focuses on our diversified set of qualitative research solutions. https://lnkd.in/gd7Dai-y Heather Carruthers Karin O'Neill

2

Customer Exerience #CX relates to Brand Perception. And vice-versa… Experience builds brand value, but brand power sets expectations in experience… in the good and in the bad! Follow our approach Kantar with Cristina Colombo we call it #BrandExperience

10

1 Comment

Excited for this new innovation in our healthcare research and #GenAI capabilities! My perspective: just as actual medicine has become "personalized" over the last several years, it's only natural that communications and engagement strategeis be hyper-personalized. This is the premise behind advanced persona/segmentation research. Reach out to learn how we're taking the art and science of this method to a new level. 🚀

6

Join on December 4 to see how leading brands supercharge their insights with Ipsos' Gen AI solutions: https://lnkd.in/g-jRCnuv Ipsos clients L'Oréal, Orange and Nestlé Purina leverage Ipsos' Gen AI solutions - such as Signals GenAI, InnoExplorer AI, and Persona Bots - to unlock data and nuanced insights that are trustworthy, explainable and highly actionable. https://lnkd.in/gpS4MtSt Kristy Click

7

You don’t have to compromise trustworthiness to use generative AI. Ipsos’ best-in-class suite of tools and capabilities leverages artificial intelligence as a complement to human intelligence to advance research with security, speed, efficiency and superior outcomes.  ​https://lnkd.in/gfC2naT8 Our tools use our safe and secure Ipsos Facto platform as a base — a secure, protected environment that is platform-agnostic, using the latest models from Google, OpenAI, Anthropic and Mistral — and we never use your data to train the model. And, as with all proprietary data and information Ipsos handles, it’s safely behind a secure Ipsos firewall.  Ipsos: Trusted. Global. Innovative. Fast. Flexible. https://lnkd.in/gcZhmjdS #ipsosmovesfaster

9

Blueprint for Brand Growth is now revealed! ◾ We’re bringing you the new go-to framework to help your Brand grow ◾ We’re giving you the evidence you need, to help you and your team influence your revenue and profits. ◾  We’re excited about where the Blueprint can take your Brand

5

And feel free to contact us whenever you would like to know more and/or have a specific session for your brands/teams. Spoiler alert, we will run a Webinar on GenZ with the aim to debunk a set of stereotypes (June 14). Cheers!

5

1 Comment

Discover how declining population growth and evolving generational values are reshaping our world. The new Ipsos Generations Report delves into the impact on economies, workforces, and social structures. Gain insights into the unique characteristics of each generation and explore strategies for adapting to these changes. Preview the report here https://lnkd.in/eEMEd9TH and register for free for the full report.

2

The focus on health-conscious consumers is nothing new, but how are consumers’ wellbeing needs evolving in recent years and how are brands keeping pace with these changes? Join us as we unveil our 2024 MONITOR Consumer Trends for Asia where Kantar experts will share the latest trends meeting consumers’ emerging needs in Wellbeing, Protection, Flow, Connections and Identity. Reserve your spot now: https://lnkd.in/ei7zhRhN #APAC #ConsumerTrends Mary Lau Natalie Koh Ruth Leong Amanjit Singh Mishuelle Wee

2

Exciting news! Euromonitor’s 2025 consumer trends report is live. See what consumers will prioritise next year and how brands can stay ahead #FutureOfBrands #ConsumerTrends2025 https://lnkd.in/gpEFrw_h

11

If you do nothing else today, make sure to read our first-ever report on the Metaverse: "Decoding Brand Differentiation in the Metaverse." It's never been more important to show meaningful difference to your customers. Scarlet and the team demonstrate how the Metaverse can help you do so.

4

📣 Do you know~ 82% of marketers in Asia Pacific expect bigger ad budgets this year! Nielsen recently launched our white paper on the unique challenges of APAC marketers! Written based on insights gathered from industry consultations during our latest senior media leadership roundtable session The Collective, read it at https://bit.ly/3Vbx1uE to get a better understanding about: • Marketing investment priorities in the region • The gaps between media goals and campaign KPIs • The advancements in reaching and measuring key audience segments and more. Check the link to download. 🙂

12

🔥Hot Stat Alert!🔥 A significant 80% of consumers believe that #brands can support good causes and make profit simultaneously. What does this mean for your brand and communication? Join Ipsos’ experts at Cannes Lions to explore how deep consumer insights help shape effective #marketing strategies and campaigns. https://lnkd.in/eqekabnu #IpsosCannesLions2024 #IpsosBrandSuccess

1

1 Comment