Suresh Iyer

With all the changes taking place in the macro-economic environment, how are shoppers behavior today, where all do they shop and how does one thrive and succeed in this dynamic Join me and Gaurang Kotak as we delve into these changes which are taking places in different markets in APAC and how to win with shoppers. Register now https://lnkd.in/eb7SZGba

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Unlock the Future of Insights: Explore how AI can transform your marketing strategies and drive brand success. Learn from Kantar experts and brands such as Thousandshores, ITC Limited, Nestle, and Standard Chartered. 💡 Click HERE and be a part of this global event! 🌐 https://lnkd.in/eNiG8QR9 #AIInnovatorsSummit #KantarAI #Insights #APAC #AI

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This year #NielsenIQ is thrilled to share our latest insights from the 2023 APAC analysis and forecasts for 2024. ​ ​ It’s intriguing how inflation is easing in APAC, yet we found 68% of consumers are still actively seeking promotions, and 31% of customers have polarized requirements of pack size.​ ​ Price pack efficiency appears to be the key factor in purchase decisions.​ Are you interested in diving deeper into the execution for your category? ​ Contact your NIQ/GFK account or drop me a DM!​ ​ #PricingStrategy #EffectivePromotion

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Economic pressures have transformed consumer spending habits across Asia. Rising inflation and geopolitical tensions have led to a shift from premiumization to value-seeking behaviors. Inflation’s bite is evident in shopper sentiment. Across Asia, more shoppers report heightened price awareness compared to 2019. Notably, Vietnam (60%) and Thailand (72%) see over half their shoppers acutely aware of price changes. This awareness translates into sharpened focus at the store with over 80% of shoppers in Korea, Singapore, and Taiwan perceiving price increases. Due to this, shoppers are making deliberate choices to maximize their budgets —— which retail channels they shop at, how often they shop, their basket sizes, and their willingness to change stores and brands for promotions. #fmcg #cpg #Asia #APAC #manufacturing #retail #consumerbehaviour #shoppertrends #omnichannel

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OpenAI just launched GPT-4o, and there is more to come. Foundation models are the driving force behind the generative AI revolution. For most enterprises, acquiring foundation models from external providers will be the norm, yet not every foundation model is of the same caliber, and model adaptation towards specific business needs and local availability in the region you operate are especially important. Leslie Joseph and I recently published a report on the major trends and available foundation models in APAC to help AI leaders in the region accelerate AI innovation. #forrester #genai

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2024 has been a year of unpredictability. Despite strong macro-indicators, consumer sentiment has remained elusive, leaving many wondering what’s driving the shifts. Join us for an insightful webinar, ‘India at Crossroads’, where Kantar unpacks the forces behind these behaviours and what they mean for 2025. Don’t miss this opportunity to gain a nuanced perspective on the evolving consumer landscape and explore insights that can guide your brand strategy into the future. 📅 Date: 5 December 🕒 Time: 11 AM / 4 PM IST Register now to unlock the trends that will shape 2025 and beyond! - https://lnkd.in/gepDv_zR Deepender Rana Soumya Mohanty Ranjana Gupta E Prasanna Kumar Ebu Isaac Neha Ahluwalia #ConsumerInsights #India2025 #KantarWebinar #MarketingTrends #BusinessStrategy

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Soumya Mohanty from #Kantar at #MMAIndia on how you can unlock the full potential of AI using humanized data…. details below, pls register.

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Many consumers across the globe continue to face financial difficulties and spending constraints due to the ongoing effects of the global pandemic and inflation. When money is short, people would rather pay a little more in the belief that the investment will be worthwhile. Analysis shared in the latest #KantarBrandZ Global Report showed that financially challenged consumers will choose a higher-priced brand if the brand successfully justifies its price. Brands with extra Pricing Power can attain three times the penetration of brands with low or average Pricing Power. Jenny Peters and Graham Staplehurst share their perspective on how brands can understand and address the needs of financially challenged consumers in this new article. Read it here: https://lnkd.in/epSfPzfH

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Seizing opportunities in F&B With an average annual growth rate of over 10 per cent, the food and beverages (F&B) market in Vietnam is a dynamic sector. Director of Consumer and Marketing Insights at NielsenIQ Dang Thuy Ha discussed with VIR’s Oanh Do the latest consumer trends helping businesses achieve success in the market. What is the development potential of Vietnam’s F&B market? The potential remains vast, and the battle for acquiring consumers is more vibrant than ever, not only among food services but also among retailers and manufacturers. The NielsenIQ Food Trip 2024 report conducted in the major cities of Hanoi and Ho Chi Minh City, with a sample size of 700, observed that due to busy lifestyles and the increasing living standards of Vietnamese people, eating out is no longer reserved for special occasions but has become a habitual practice. The average expenditure per meal for a consumer when dining out has increased approximately threefold compared to pre-pandemic times, and the growth rate has reached a double-digit figure compared to last year. This trend is not only driven by the diversity of menus from various rich culinary traditions but also by the emergence of new restaurant brands and different retail channels. All these factors have provided consumers with countless options for dining experiences outside their homes. What factors are directly affecting the F&B market and the operations of businesses? The market is influenced by various factors, and some important ones directly impacting the operations of businesses include changes in consumer behaviour, the impact of digital transformation and e-commerce, as well as the increasing prioritisation of health and food safety. Moreover, macroeconomic factors have also been significant influences on the industry. We have been closely monitoring consumer behaviour in the F&B industry for many years and have observed significant changes in consumers’ reasons for choosing dining destinations as well as their habits and experiential evaluations. Following the pandemic, especially with the economic fluctuations in 2024, consumer behaviour changes have become increasingly evident, exerting a significant influence on the market. How does NielsenIQ assess consumer trends in F&B and what recommendations do you have for those in the sector? According to the 2024 report, consumer behaviour in the F&B …(read the full interview in the link below👇👇👇)

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We recently had the privilege of joining CNA938 for a live radio interview with hosts Cheryl Goh and Chew Wui Lynn! Our very own Ervin Ha, Consumer and Marketing Insights Leader - Singapore, shared fascinating insights from NIQ's Shopper Trends. Here’s what retailers and brands need to know to stay ahead in today’s evolving retail landscape: 💰 𝗣𝗿𝗶𝗰𝗲 𝘀𝗲𝗻𝘀𝗶𝘁𝗶𝘃𝗶𝘁𝘆: Shoppers are more vigilant than ever when it comes to price changes on grocery products 🛍️ 𝗠𝗮𝘅𝗶𝗺𝗶𝘇𝗶𝗻𝗴 𝘃𝗮𝗹𝘂𝗲: Consumers are focused on getting the best bang for their buck in every grocery purchase. 🛒 𝗥𝗶𝘀𝗲 𝗼𝗳 𝗵𝗼𝘂𝘀𝗲 𝗯𝗿𝗮𝗻𝗱𝘀: Increasing demand for private label products as shoppers look for cost-effective alternatives 🚀 𝗩𝗮𝗹𝘂𝗲 𝗮𝗻𝗱 𝗰𝗼𝗻𝘃𝗲𝗻𝗶𝗲𝗻𝗰𝗲: Shoppers are choosing their channels based on a balance of value and convenience. Want to dive deeper into these trends? Listen to the full interview and discover what’s driving the retail shifts in Singapore 🎧 👉 https://ow.ly/bhS330sGB4H

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Losing survey respondent interest early on can have serious consequences, impacting the quality of responses. One of the worst things a market researcher can do is bore a survey taker, potentially leading to false conclusions. To keep them engaged, consider these tips: - Inform them of the number of questions upfront - Maintain a format that is straightforward but not overly simplistic (avoid true/false & yes/no) - Share the results with them; everyone appreciates seeing their POV! Remember, if you offer an incentive, clearly tell them! Keeping respondents engaged is key to obtaining valuable insights. #MarketResearch #SurveyTips

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Blueprint for Brand Growth is now revealed! ◾ We’re bringing you the new go-to framework to help your Brand grow ◾ We’re giving you the evidence you need, to help you and your team influence your revenue and profits. ◾  We’re excited about where the Blueprint can take your Brand

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📣 Do you know~ 82% of marketers in Asia Pacific expect bigger ad budgets this year! Nielsen recently launched our white paper on the unique challenges of APAC marketers! Written based on insights gathered from industry consultations during our latest senior media leadership roundtable session The Collective, read it at https://bit.ly/3Vbx1uE to get a better understanding about: • Marketing investment priorities in the region • The gaps between media goals and campaign KPIs • The advancements in reaching and measuring key audience segments and more. Check the link to download. 🙂

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🚨 Last Call to Register! 🚨 Today's Emerge Smarter Webinar Begins at Noon CT! 📅 This is your final reminder – our webinar on Shopper Segmentation starts soon. Don't miss the chance to gain insights that could shape the future of your brand strategy. Register NOW! 👉 https://lnkd.in/gmx28Jvg   #MRX #CRResearch #ShopperJourney #ShopperSegmentation #MarketResearch #ConsumerInsights #Retail #Webinar #PathToPurchase #ElevateYourBrand

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Join on December 4 to see how leading brands supercharge their insights with Ipsos' Gen AI solutions: https://lnkd.in/g-jRCnuv Ipsos clients L'Oréal, Orange and Nestlé Purina leverage Ipsos' Gen AI solutions - such as Signals GenAI, InnoExplorer AI, and Persona Bots - to unlock data and nuanced insights that are trustworthy, explainable and highly actionable. https://lnkd.in/gpS4MtSt Kristy Click

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