Join the Dots

🐶 See how RSPCA overcame the dog days of donation to win new supporters, even in a cost-of-living crisis…

🎄 Every year, we hold a Christmas card design competition for our staff and their families. This year's winner is Blake Fenlon, son of our Chief Financial Officer Stuart Fenlon, for his festive masterpiece 🎅 📨 Open your Christmas card, from us, to you https://lnkd.in/eU3nKsQJ Thank you to all our clients, partners, suppliers and contacts for your continued partnership and support, this year and beyond. Merry Christmas and Happy New Year, from all of us at Salocin Group – Edit, Wood for Trees and Join the Dots 🎁✨

🏅It's not all about the awards, but it is nice to be recognised...

🎙️Testing, testing… We’re all about it, just look at our RSPCA door drop case study. We tested absolutely everything, which led to discovery and donations!

'Phygital' – integrated print and digital – campaigns are the way forward, according to this Creative Futures campaign from The Drum, Canon EMEA and partners (us included!) 🙌 Combining data-driven insights, hyper-personalised creative and cutting-edge print technology has proven print can not just complement but also thrive alongside digital channels. From building emotional connections to delivering digital conversions, it's a must for omni-channel marketers to reconsider print 🤔

🌱 If word of mouth was the seed, then our mail campaign was the Miracle Gro! Check out ours and Herdify's The Drum Marketing Awards shortlisted and Engage Business Media Awards highly commended work with Abel & Cole | B Corp™ to see how we targeted exactly the right people, helping them to grow their veg boxes distribution.

🐾 Show stopping door dropping 🎄 Last Christmas, we helped RSPCA inspire animal lovers to donate, even during the cost-of-living crisis. Using data-driven targeting, we avoided vulnerable groups, tested creative approaches and shared Skye the husky’s heartwarming rescue story. 📈 The results ✔️ 80% increase in donor acquisition ✔️ 54% drop in cost per donation ✔️ Thousands of new supporters Ethical, impactful and carbon-balanced – a true win for animals in need 🐶 Read more ➡️ https://lnkd.in/ePuWjiw7

Our Managing Partner Ben Briggs coaches the Fry Club U9 Wanderers girls football team and finds it an incredibly fulfilling experience ⚽ As a massive football fan, he says being able to share that passion with the next generation is truly special 💛 "On a personal level, coaching provides the chance to spend more meaningful time with my daughter Ellie, watching her grow not only as a player but also as a confident, determined young person. "Coaching has also challenged me to step outside my comfort zone and embrace new responsibilities. It’s been a rewarding journey of personal growth, as I’ve developed my leadership and mentoring skills, while learning so much from the girls and their infectious enthusiasm. "More than anything, I see it as a way to give back to the local community. By supporting these young players, I hope to instil a love for the game, a sense of teamwork and the confidence to tackle challenges both on and off the pitch. "Watching their joy, progress and camaraderie every week is a constant reminder of why I do this—it’s about so much more than football; it’s about building memories, values and a sense of belonging." #VolunteersDay #UKCharityWeek

As #UKCharityWeek draws to a close, we're celebrating #VolunteersDay 🤗 Our Strategic Consultant Lotte Buckley shares her heart-felt connection to Dorothy House Hospice Care and why she volunteers for such an important local cause 💛 "I've been volunteering at the wonderful Dorothy House since my mum spent her final week there 12 years ago. "As one of their bakers, I supply sweet treats to sell at functions and have supported various events over the years, including organising my own. "My dad and I used to host an annual tea party at his house, which was attended by over 100 friends and family, raising more than £1,000 each time. "More recently, my dog Poch and I had the pleasure of marshalling at the 'Paws in the Park' event, which was a lot of fun! "We also dedicate a FireFly to my mum each year – a beautiful tradition that provides a peaceful space to visit, think and remember." Thank you for sharing your deeply personal connection to volunteering for such a worthy cause, Lotte. Scroll to see Poch on patrol 🐶🐾

🚁 Choppers don’t come cheap, but communities make it happen! 🚁 We’re proud to have supported Air Ambulance Charity Kent Surrey Sussex on their hugely successful 'Buy it for Life' fundraising appeal, with a fully-integrated media campaign raising a record-breaking £1.9m in just a few weeks to secure a life-saving helicopter. ✨ 13,948 donations, including 6,368 first-time donors ✨ 2,100+ donors gave £100+ to have their names on the helicopter ✨ Reached 360m people globally 🏆 Winner of Air Ambulances UK Campaign of the Year 🏆 Finalists in The Drum Festival, The Strategic Mailing Partnership and DMA (Data & Marketing Association) UK awards Read more 👉 https://lnkd.in/eQtWzp-F