Ben Briggs

New for #Suffolk businesses Digital Trends in Social Media https://lnkd.in/dAfz2quf The course will look at building brands, digital marketing acquisition, conversion and retention, social media strategies and much more.

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Don't miss our Saul Parker on the latest episode of Walr's Winner's Words podcast, with our excellent friends Katya Des-Etages, Lydia Amoah FRSA and Caroline Forbes. You'll hear about our research into how Black Owned Businesses can be better supported, particularly by the media industry. Unlocking potential is at the heart of this work, and has helped to shape the incredible impact work done by Channel 4, Clear Channel UK and BACKLIGHT Inc. #Walr #MRSAwards #BlackOwnedBusinesses #BlackPoundReport

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Radio Exe has largest-ever audience! 📻 One of the UK’s few remaining independent commercial radio stations has enjoyed a surge in listening. Devon’s Radio Exe now has around 75,000 listeners a month and has surpassed 300,000 weekly listening hours for the first time. Independent data from Ipsos Mori on behalf of industry body Rajar for the 12 months from April 2023 measures only the eastern part of Radio Exe’s transmission area, which includes Exeter, Mid and East Devon, Teignbridge and Torbay. It shows listening to the station has increased by 50 per cent in the past year. Separately, Radio Exe’s own proprietary data, which assesses digital listening on apps and online, but not FM and DAB digital radio, shows that listening to Radio Exe’s output in the Plymouth/West area is now about the same as digital listening in the Exeter/East part of the county. The station puts the success down to its commitment to staying local at a time when other broadcasters are withdrawing programming from the county. Read more here: https://lnkd.in/e8eWcTtz

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How can established businesses keep up with sustainability-focused challenger brands? Our latest blog post from our ESG and Sustainability Lead, Hannah Hughes, explores this question with insights from industry experts. Key takeaways include the importance of integrating D&I and sustainability into business models, the role of education and leadership, and the need for brands to be activist and campaign for change. Read more about how big businesses can navigate these challenges and future-proof their value here: https://lnkd.in/gBfGjTWg

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Effective communication in marketing is essential, whether it’s with your team, stakeholders, or customers. Here is Kate Field, KAT’s Marketing Manager, with her top tips for clear comms. #KATMarketing #EffectiveComms #MarketingTips #MarketingAgencyUK

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📰 MMC's Non-Executive Chairman, Nick Manning, was invited to provide guidance on calculating Principal Media's value in this special article for Marketing Procurement iQ. 👀 Take a read in the below link... #Marketingprocurement #mediatransparency #procurementevents #mediaandmarketingcompliance

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Have you signed up to our free webinar yet? 💻 Join us on 28th November at 2pm where Tallulah Warmington and Lisa Alleway will be talking about ‘The power of cross-channel campaigns’, filling you in on all the secrets to building impactful integrated marketing campaigns. Register now to find out how to: ✅ Successfully roll out marketing campaigns across multiple channels ✅ Craft effective creative briefs to make sure your campaign hits the mark ✅ Ensure consistent messaging and branding across every touchpoint ✅ Make sure your campaign runs smoothly, from start to finish Just click the link below to register 👇 https://lnkd.in/eNaGTW3H #Webinar #Marketing #MarketingCampaign #IntegratedCampaign

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Big business and the illusion of people power https://lnkd.in/eZwCVuDQ 'Surface power has become the perfect distraction' Ben Kay looks at the advertising industry and wider business, and argues that, in recent years, the reality is that it's all about making people think they have power while ensuring they have less. #advertising #marketing #power #people #media

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𝗛𝗼𝘄 𝗺𝘂𝗰𝗵 𝘁𝗶𝗺𝗲 𝗱𝗼𝗲𝘀 𝗽𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝗮 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝘁𝗮𝗸𝗲? Podcasts are a highly engaged content medium, with RAJAR reporting that 21% of the UK adult population listens to podcasts in an average week. Read on to discover our thoughts on how much time it takes to produce a podcast & all the different elements you’ll need to consider. https://lnkd.in/dZWrYzXa #entrepreneurship #startups #growth #motivation #podcast #socialmedia #marketing

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Did you know that digital advertising now commands a staggering 75% of the total UK ad market? This shift from traditional print to digital channels is driven by the need for precise targeting and measurable results. Digital platforms provide a broader reach and real-time engagement, making them essential for modern marketing strategies. Consumers today expect quick access to information and seamless interactions online. Digital marketing meets these needs through data-driven tactics, allowing brands to personalise their approach and respond swiftly to consumer behaviours. There's a cost component in this too, with brands able to divert digital advertising spend away from ads that aren't delivering a good ROI to those that are. Are you fully leveraging digital marketing in your strategy? We're happy to have a chat if you need some guidance 😊 #DigitalMarketing #PrintToDigital #MarketingShift #DataDrivenMarketing #ConsumerEngagement #shareable

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Reach your professional communities by aligning your brand with their preferred content type for research decisions—online journals. Place exclusive advertisements on the front cover of each downloaded article to ensure maximum visibility. 🚩 Get in touch today to discuss advertising opportunities with us https://ow.ly/5W5M50U18r9 #automation #batteryresearch #energy #robotics #industryprofessionals #engineering #manufacturing #contentmarketing

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📢📢 ITVX Launch Pause Ads 📢📢 A staple of Channel 4 for some time, ITVX have this week introduced Pause Ads on their platform. To discover how they work and to learn more on how you can build Pause Ads into your next marketing campaign, see the latest post on our blog/news page. #TVADSWORK #TVAdvertising #TVAds #PauseAds #ITVX

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Advertising isn't all about awareness. Driving action and creating business is another, equally critical focus 💰 Utilising the latest research from Radiocentre, we break down exactly how radio can deliver performance, alongside building your profile 📖

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Boom! These are my favourite events that we do. Super excited to be taking The Ignition Room on the road again with the IPA (Institute of Practitioners in Advertising). And in case you aren't aware, there is so much more to The Ignition Room than the Huddles. We have: - interviews with industry experts - live webinars - effectiveness 'how to' guides and snack size courses - free resources and templates .... and much more to come #effectivenesscommunity #effectivenessculture #effectivenesshuddle

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Did you know that 78% of UK marketers consider video content their most effective tool for audience engagement? With 85% of all online traffic expected to be video by the end of 2024, video is no longer just an option—it’s a necessity. Whether it’s used for storytelling, product demonstrations, or building stronger connections with your audience, video offers a powerful way to capture attention and drive meaningful results. Now is the perfect time to make video a central part of your marketing strategy. 🎥📈 (Source: Ofcom) #VideoMarketing #DigitalStrategy #ContentMarketing #MarketingTrends #MarketingStats

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It can’t be denied that out-of-home (OOH) advertising has long been a powerful tool for brands when it comes to capturing attention in the physical world 🌎 In fact, according to research by Clear Channel UK, 80% of consumers have made a purchase after seeing an OOH ad. We rest our case 👊 Whether it's through billboards, digital signage, transport ads, and more, OOH formats offer a unique opportunity to engage with a wider audience in a non-intrusive, visually impactful way🔥 But one thing that can stand in the way of businesses committing to OOH, is that they don’t believe that it can be tracked and therefore unable to measure ROI. Wrong. So let us put those misconceptions to bed and tell you why OOH should 100% be part of your marketing strategy 👇 https://lnkd.in/ei7emaQ9

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Media budgets can skyrocket! Utilize precise financial tracking to maximize your ROI and ensure project viability. Effective cost management is key. Do you monitor your spend effectively? Why not see if a financial review can enhance your strategy. #UKMedia 👉🏻smithbutler.co.uk

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