Bethany Webb

Some brilliant presentations on offer for FREE tomorrow discussing DATA QUALITY! Hear from Toluna Voxpopme Sago Dynata quantilope and CMB To sign up just click on the link below #dataquality #marketingresearch #mrx #newmr #insights #quirksevent

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It's that time of year when we release our annual Almanac covering our reflections of key events, trends and surprises of 2024 and what we can expect next. Whatever you are interested in, there will be an article for you. Alice Kenny, Angelina Matta and Charlotte Martin from Instant Impact spend much of our time talking about GenZ (those born between 1996 - 2012). They are the new generation joining Generation Ipsos : our flagship development programme. GenZ were born digital with access to the internet & social networks; something millennials like myself never experienced. We have to consider how we tailor our recruitment process and L&D to reflect this. #GenZ #AI #ESG #generationipsos

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5 lessons on attention to transform your creative. Earlier this year Kantar was part of the ARF’s ongoing Attention Validation Initiative where we assessed 40 TV and digital ads. In this article, Paul McClean shares what we learned in the process and how it can help you maximise attention effectiveness in your creative decisions. https://lnkd.in/ggEn4F73 #Attention #CreativeEffectiveness

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Don't let your workforce fall behind! Did you know that only 1 in 2 UK workers feel prepared for the rise of AI in the workplace? This is a countdown to a crisis for businesses! ⏰ New Ipsos UK research highlights a critical need for employers to invest in on-the-job learning and coaching, particularly around AI and its implications. Let's connect and discuss how we can help you bridge the skills gap and ensure your workforce is ready for the future. 💪 #LearningAtWorkWeek #AI #LearningAndDevelopment #CareerDevelopment #EmployeeEngagement

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Do you want your ads to get from playback to payback? Kantar's latest insights into how attention impacts creative and media effectiveness show this relationship isn't anywhere near as simple as you might think. Check out Ducan Southgate's latest article based on new Kantar learnings he first presented last month at the Cannes Lions festival: https://lnkd.in/g6sWhzYp

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🌟 Leveraging Ipsos Synthesio data, our leading social intelligence platform, we look at how success is perceived in the UK across different realms. While surveys emphasise kindness and happiness, online discussions often centre around jealousy and competition, with "hatedom" emerging as a prominent theme. However, underlying both realms are common threads, including personal autonomy and achievement markers like fame and luxury. Discover more in the hashtag#SignsOfSuccess report: https://lnkd.in/evyrfRxs hashtag#Marketresearch

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At Ipsos, we know (and help our clients know) about the importance of accessibility in user experience (UX) – an area that is moving from ‘nice to have’ to ‘must have’. Our latest paper features key learnings from our Ipsos UX team, including: 👉 Why accessible UX is so important and three key reasons to make it a priority. 👉 What things to consider when designing to support assistive technology. 👉 Advice for conducting accessibility research and how to make it successful. 👉 How to get started with accessible UX.   https://lnkd.in/ge_ikycA Why is this timely more now than ever – even businesses in the U.S. will be impacted by the European Accessibility Act which will become effective June 2025. Don’t wait – ask us about our comprehensive auditing and testing solutions to ensure your digital accessibility is positioned for success.   #DisabilityPrideMonth #ProudtobeIpsos Yana Beranek Jody Ahlm

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This is great. Because the proposition is somehow magical — it’s a complicated thing, with lots of words and concepts people don’t even want to hear. It makes our (my) heads hurt. But this is very simply said: connect knowledge, make it easy to access, and your business will be transformed. Because these are problems every client I’ve ever talked to has, but they never know how to solve. How do I connect these pipes? Whose problem is it? Where do I start? What if insights from different data sets disagree? Because the team responsible for solving these problems and delivering these solutions is plain awesome. Human, fun, experts. Data magicians who speak the same language as you and me and can crack a joke in between. This is fucking great. Can’t wait to work more with you Matthew and Tom!

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At Client Advocates, my purpose is simple: to help research and insight agencies, and the businesses that use insight, achieve their fullest potential. I'm here to empower the people within those agencies to be brilliant, whether that means defining clear goals, driving financial growth, or achieving personal and intellectual fulfilment. What motivates me? Seeing agencies and businesses unlock their true potential and succeed in ways that inspire. Let’s work together to make that happen! Curious about how I can support your journey? Find out more here: https://lnkd.in/e4yZGv3P #MRX #Insights #MarketResearch #MarketingResearch

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It is National Learning Week and our latest Ipsos UK research shows despite employees' appetite to learn, the supply isn't keeping up with demand. Some headlines: ❌ Access isn't equal - men and graduates are more more likely than women or non-graduates to feel they have sufficient opportunities. 💻 The UK is unprepared for AI - 49% have not had the opportunity to learn about using AI at work, and there are disparities by income, education, age, and gender. ⌛ Time is precious - being busy is the biggest barrier to taking up opportunities at work. Download the report and let's chat about how Ipsos can help you transform your workplace learning culture. #LearningAtWorkWeek #AI #LearningAndDevelopment #CareerDevelopment #EmployeeEngagement

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If you found our first guide on running an Insight Community useful, you’re in for a treat! Part 2 is now available, featuring the final five advanced steps to elevate your community. Whether you're building engagement or unlocking deeper insights, this next installment will help you get the most out of your community. Don't miss out on these essential tips! And if you have any questions or want to have a chat about how your organization could benefit from an Insight Community, feel free to DM me. Download the ebook here: https://lnkd.in/eKn5z6BU   #InsightCommunity #MarketResearch #CustomerInsights

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Generative AI is sparking a creative revolution in ideation workshops. Ipsos' latest paper in the 'Conversations with AI' series dives into how AI, when expertly prompted, can supercharge divergent thinking and lead to bolder, more innovative ideas. Key insights: - AI tackles the '4 F's' that often derail workshops: Framing the problem, Familiarity bias, Fixedness, and Fear. By challenging assumptions, drawing inspiration from diverse industries, and providing a starting point, AI keeps ideas fresh and participants engaged. - Ipsos' proprietary prompt engineering techniques enable AI to reframe problems, overcome cognitive biases, and inspire novel connections. The result? A wealth of original ideas that expand the realm of possibilities. - AI acts as a 'pocket copywriter', helping articulate and refine ideas. It alleviates the pressure of facing a blank page, allowing participants to focus on editing and enhancing concepts collaboratively. On a personal note, while I haven't yet used AI in a workshop setting, I've been leveraging it to uncover the human heuristics at play when adopting new technologies. The insights have been fascinating, elevating the quality and depth of my work. It's ironic and exciting that I'm using AI to better understand human behaviour. But here's the real question: Are you having conversations with AI yet? Don't underestimate the creative potential of this technology. When wielded strategically, AI can be a powerful ally in driving innovation and pushing boundaries. The future of creativity is human-machine collaboration. Let's embrace the bright sparks and bold ideas that emerge when we partner with AI. The possibilities are endless.

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Leveraging Sawtooth Software tools increased profits by 31% for TGI Friday restaurants, as reported by Chris Moore of Ipsos UK at our recent preference modelling training in London. Specifically, Sawtooth's survey research tools with conjoint analysis were used to guide pricing. Conjoint analysis is also used for optimizing features in products/services. Recent companies that have shared how they use Sawtooth to help power their businesses include: Blizzard Entertainment, Microsoft, Bose, P&G, Universal Orlando and HEB. Sawtooth tools aren't just for conjoint analysis and MaxDiff...38% of Sawtooth customers report using Sawtooth's survey platforms exclusively for all their survey research needs. So, you can think about saving costs by moving all your survey research to Sawtooth. We don't charge per-complete fees. #sawtooth #conjointanalysis #surveyresearch #maxdiff #quantux

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Despite a decrease in crime in England and Wales, a majority of Britons, 6 out of 10, believe that crime in the UK has actually increased in the past year, according to new polling by Ipsos UK. The survey also revealed that a significant 79% of Britons view crime as a major issue in the country. When it comes to their local areas, people are a bit more hopeful, with 41% considering crime and anti-social behavior a big problem. However, 43% admit to personally worrying about becoming a victim of crime, especially among those aged 18-34 (56%) and ethnic minorities (61%). Interestingly, 62% of individuals aged 55-75 are not concerned about falling victim to crime. In order to further reduce crime, the public believes that having more police on the streets, improved parenting, and longer prison sentences with no early releases are key factors. Despite this, 67% of individuals rarely or never see uniformed police officers patrolling their local areas, even though a similar percentage believes that having more police officers present would help combat crime and anti-social behavior. The approach to reducing crime differs among Conservative and Labour voters. Conservative voters lean towards initiatives like more uniformed police presence, longer prison sentences, better parenting, improved discipline in schools, and even capital punishment for murder. On the other hand, Labour voters focus on preventative measures such as enhanced parenting, increased youth activities, greater investment in mental health services, behavior change programs, and better support for drug and alcohol addiction. Hannah Shrimpton, Head of Crime and Justice research at Ipsos UK, notes that the poll aligns with our election campaign tracker, indicating that crime and anti-social behavior are becoming more prominent concerns as the election draws nearer. #Crime #ASB #CrimeResearch #GE2024

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🎯 Market Research Specialties: What’s in Demand? 🎯 One thing I’ve noticed in recruitment lately is the growing demand for specialised market research skills. Clients aren’t just looking for generalists - they want experts in areas like UX/CX research, data science, behavioural insights, and AI-driven methodologies. It’s becoming clear that having a unique specialty sets candidates apart in this competitive field. It raises important questions: - What strategies are you using to stay updated on the latest trends? -What specific expertise is becoming more valuable in your experience? I’d love to hear your thoughts on what particular skills are rising in demand! #MarketResearch #Recruitment #Specialisation #DataScience #UXResearch #Insights #TalentDevelopment #FutureOfWork #ResearchInnovation

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The yearly build up to Christmas is well under way, with the average cost of a Christmas dinner up +6.5% on last year! Read the full story from Worldpanel by Kantar here 👇 https://lnkd.in/ecx3FK5a

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