Verity Brown’s Post

🃏 Joker: Folie à Deux didn't make the biggest splash at the box office. The key to a hit campaign? Well, it isn’t just about a big budget—it’s about smart strategies and putting ads in front of the right audience. Make sure your ads make a blockbuster impact! 🎥 At Next Millennium, we’re here to help you create campaigns that hit the mark, drive engagement, and maximize your ROI. Let’s make your next ad strategy a showstopper! 🎬✨ https://hubs.la/Q02T537D0 #AdTech #DigitalMarketing #JokerFolieADeux #BoxOfficeSuccess

🎯 What's UB Media's secret for generating lasting impressions? It's all about timing and vibe! We connect with audiences when they're at their most relaxed and having fun—whether they're enjoying a night out at a Restobar, catching the latest flick at the Cinema, or chilling at home... Reaching them in these moments is key to creating a memorable connection and boosting brand recall. It's not just about being seen— it's about being remembered. 🍻🎬 #UBMedia #OOHAdvertising #BrandRecall #AdvertisingMagic

4 years on from the 2020 guide to Attention from WARC, it was great to be asked to contribute to this new guide to explore the progress that has been made to date. Lots of great perspectives and evidence to be found in the guide from the experts in the field (...and me...), do take a look! #attention #attentioneconomy #mediaplanning #media #meaningfulmedia

Join Sky Media UK, differentology and Campaign UK for a deep dive into ‘The Age of ADsorption’ and discover how agencies and brands can embrace this innovative new metric in our upcoming webinar. 📅 Date: Wednesday 26th June  🕥 Timings: 10:30am-11:30am Register here 👉 https://lnkd.in/g7HJJ2S6 In the webinar, we'll be unveiling exciting new research that identifies a range of absorption states and moments that take attention metrics to the next level 👀 The innovative study introduces a new proprietary ‘ADsorption Index’ - a unique metric that goes beyond attention with key components like emotional involvement with the content, if it’s watched all the way through and memorability. Insights from this research will help advertisers create stronger connections between audiences and their messages, delivering greater brand impact and more effective use of budgets. #ADsorption #TV #TVViewing #TVAdvertising #Insights #Research

Did you know? 📊 52% of consumers have searched online for a product or service after seeing an ad, according to the State of Media, Entertainment, and Tech: Advertising in a Digital World 2024 © report. Join us at the Cultural Insights Forum to dive deeper into consumer behavior trends and learn how to capture this powerful interest. Thanks to our venue sponsor NBCUniversal Telemundo Enterprises. Seating is limited—reserve your spot today! https://buff.ly/4cpEOvL #CulturalInsightsForum #ConsumerTrends #DigitalAdvertising #MarketingInsights

VENOM MOVIE PREMIERE: The turn out in the video says it all. It's peak season, advertise in the cinemas and malls. Engage a captive audience in a relaxed ambience. These ones are active, not rushing in traffic, not skipping the ads, not changing the channel. Impact is definite. #brands #branding #communication #media #cinemaadvertising #sales #traffic #screens #growth #enterpreneur #remotwork #technology #innovation #creative #contentcreation #Trending #marketing #viral #advertising #Nigeria #digitalmarketing

We don't often say this, but this is a MUST WATCH interview! 👁🗨 ⤵ Mike Nicholson at Six Sells caught up with Mike Follett, CEO, at Lumen Research and Anders Lithner, CEO, at Brand Metrics this week to talk about the link between attention and memory. This show highlights the awesome research that was commissioned by Havas Media Network, Brand Metrics and Lumen Research. • Watch on YouTube - https://lnkd.in/evkbK9Kh • Listen on Spotify - https://lnkd.in/ef3NRGZT #attention #advertising #marketing #media

5 quick hits I picked up at yesterday's Ad Club of New York's OOH NOW event 1. OOH isn't just about out of home; it's also about Out Of Phone – a time when people are not living inside their phones. 2. Powerful creative must use EMOTION before it can lead to consumer action. 3. A great use of AI in the ideation phase is as like a Bad Ideas Bot! A jumping off point. 4. The Creator Economy is centrally important and is under-represented in ad awards show categories compared to the large impact they have. 5. Quan Media Group and all of their team is crushing it. 5. Jaime Robinson is even cooler in real life.

Change is inevitable. Never in the history of media, data and technology have we seen such rapid advancement in this change than over the past 24 months. These three once very separate streams are at a point of natural convergence. This has resulted in a step change in how we gear for the data-informed consumer-centric future. In this first instalment, WPP's video Series The Mechanisms that Matter takes a look at what this change looks like for media agencies. #growfearless

It's the week of the Pop Culture Marketing Trends Summit. Two Panels left to announce.... first up is 'The #Crossover Event' Moderated by Clare Bateman-King we are stoked to welcome: Amber Taylor - Co-Founder of Juno Studios Joe Talboys 🔜 EGX London- Creative Partner Dark Burn Creative Tom Dobson-Gunn - Marketing Consultant Increasingly properties are present cross platform and medium, the explosion of #multichannel properties or #games becoming successful (or not so successful) #TV or #film adaptations is just one example. The panel explores this phenomenon through the lens of our core three base questions: 1. What changes and developments are you seeing in the audience? 2. How do you think the industry is responding and adapting to those challenges? 3. What do you identify as the key marketing trends as a result? WE ARE SOLD OUT however, if you wish to join a waitlist for tickets you can still sign up here and we'll see what we can do: https://lnkd.in/euHVsU-K #summit #marketing #event #knowledge #advertising #popculture