Forrester is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth. Through Forrester’s proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the center of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; more than 100 million real-time feedback votes; and the shared wisdom of our clients.
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Last week we wrapped up our final 2024 event with #ForrSecurity. Thank you to everyone that joined us and shared insights on crucial security challenges and opportunities! We'll see you next year in Austin!
Are you ready to lead in 2025? Register for one of our three 2025 Predictions webinars to gather analyst insights to help you plan for what’s ahead! https://forr.com/3P511Wl
What’s the secret to driving innovation? Creativity. VP, Research Director Pascal Matzke and Principal Analyst Dr. Bernhard Schaffrik discuss why creativity is often undervalued and ways to drive innovation by fostering it in our newest What It Means episode. https://forr.com/3P0FVIF
We’ve extended the deadline for our B2B 2025 Awards! 🏆🏆 Take our poll below and then submit your nomination by January 10, 2025, at this link: https://forr.com/3D3mDzJ #ForrB2BSummit
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Looking for a research firm that truly partners with you? Only Forrester works on and by your side to deliver more business value, enhance your teams, and transform your business with generative AI. Get to know us. https://forr.com/4cVYDuJ
B2B marketing-sales alignment has long been the ideal — but is it enough? Hear Principal Analysts John Arnold and Rick Bradberry make the case for a customer-obsessed partnership. https://forr.com/4il0eOE
Ready for an AI reality check? See why AI isn’t the dangerous, costly tech job killer that many have claimed will squash creativity. https://forr.com/4fp50ZY
We're excited to share some key enhancements we've made to The Forrester Wave™, our comprehensive guide for buyers evaluating technologies and services in the marketplace, including: ✔️ A simplified Wave graphic to highlight providers that demonstrate customer obsession. ✔️ An interactive Wave digital experience to support contextual, customized results about providers. Check out this video with VP, Digital Publishing & Operations Stephen Powers for more details about the new Wave! https://forr.com/4ijV6u4
We surveyed over 16,000 global business buyers to better understand how they experience the purchase journey. The results, highlighted in our new report, The State Of Business Buying, 2024, show that: 👎 Buyers are increasingly dissatisfied. ⏲️ Internal processes add time and complexity. 🙋 Buyers crave autonomy. 🚫 "One size fits all" approaches don't work. At #ForrB2BSummit North America, Forrester analysts will help leaders navigate increased buying complexity and deliver better buyer satisfaction. Register today to learn more on this topic at next year's event! https://forr.com/4g3lYwT
We're one week away from our #ForrSecurity event in Baltimore! One of the fantastic sessions will be about enhancing mobile security, led by Senior Analyst Padraic Harrington. Get a preview of the topics that will be covered in the session and some questions you should be answering when optimizing your mobile security. https://forr.com/3OsxmpT