Know where to find your best customers? With our software platform, media planners find locations that matter most. Harness the power of “Behavioural Science” and “AI” with Herdify! #ai #behaviouralscience #mediaplanning #marketing #directtoconsumers
Herdify
Information Services
Bristol, England 1,304 followers
Just add Herdify - the really smart refinement tool for media planners.
About us
Herdify is a really smart refinement tool for media planners which helps them find even more audiences, faster. Teams who work with us consistently deliver higher-impact campaigns, outperforming those run on demographics alone. Active, motivated brand communities exist offline, in the real world. But how to find them? It helps if you know where to look. Luckily Herdify is here to help media buying teams locate these growing herds of brand fans... AND the potential new customers living alongside them. By laying our HERD data over standard audience segmentation we can pinpoint these primed people, down to a postcode. These magnificent herds of natural brand ambassadors – people who just like and use a product or service – are essentially operating as free regional sales teams. And as these communities migrate, new potential customers are being unconsciously influenced by what they see, hear and experience around them. We can track them down with a model which harnesses the behavioural science of herd mentality, elements of AI, and software that was developed (and used!) to forecast the spread of coronavirus. Like we said, clever stuff. Finding new customers this way means you are targeting more of the right people more of the time, avoiding wasted budget and wasted effort - whether that be a radio ad that falls on deaf ears, a press insert that goes straight in the bin or an online ad that gets scrolled right by; all the things marketers used to assume were unavoidable. All of this, while simultaneously making people in the brand communities feel seen as part of a tribe... or, er, like a herd. Win win.
- Website
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http://www.herdify.com
External link for Herdify
- Industry
- Information Services
- Company size
- 2-10 employees
- Headquarters
- Bristol, England
- Type
- Public Company
- Founded
- 2021
- Specialties
- data science, marketing strategy, ad campaigns, behavioural science, martech, eCommerce, and community marketing
Locations
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Primary
Get directions
2 Redcliffe Way
Bristol, England BS1 6NL, GB
Employees at Herdify
Updates
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All we want for Christmas is moo... Canopy Media | B Corp™️, so please, you liked it! 🎉🐄
Christmas came early this year! 🎄🐮 A massive thank you to Herdify for sending us these festive Tony's Chocolonely treats – because all we want for Christmas is MOO! 🐄 🍫
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Helping Join the Dots identify and reach their client's target audiences! Together, we’re using behavioural insights to reach the right people in the right places at the right time. The result? Smarter campaigns, less waste, and a whole lot of impact. "We couldn't live without it" - Ben Briggs What do Join the Dots like best about Herdify? "Simply, easy to use and delivers results." "Using Herdify has streamlined how we identify and reach our client's target audiences. Herdify's platform leverages behavioural data to map out high-impact communities, allowing us to tailor campaigns to locations where brand influence is strongest. Using this data in conjunction with other planning tools has enabled us to reduce acquisition costs and achieve higher engagement rates for brands using the platform." "Having worked in media planning for over 15 years, Herdify is a game-changer for driving results with precise, data-backed location targeting." Review collected by and hosted on G2.com. Have you used our platform? Click the link to Ad your review: https://lnkd.in/eTQ2AdyV
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We’ve got a winner! Congratulations to Peter Whent, who wowed us with his brilliant example of herd mentality in action. Peter took us back to the ‘90s at Stamford Bridge, where a frustrated Chelsea Football Club fan stormed the pitch. Then another joined. Then a few more. Within 30 seconds, there was a hundred of them proving that when one moves, the rest follow. Classic herd behaviour! Peter, your Tony's Chocolonely x Herdify bar is on its way! And a special shout out to Ella Taylor, our runner-up, for her cracking story and equally top-notch cow pun. Ella, you came udderly close to taking the top spot! Thanks to everyone who joined in the fun, shared stories and threw in some fantastic cow puns. #Herdify #HerdMentality #TonysChocolonely
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Well done, Nicolas Audry, for winning the best Christmas jumper at the DeskLodge | B Corp™ Christmas jumper Award day... This is a truly remarkable achievement! Thank God the polyester blended with flashing lights didn't get too hot, or you could have gone up like a Christmas tree... Happy Christmas!
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Herdify reposted this
WIN A TONY’S CHOCOLONELY BAR! Find Moolan and share the best herd mentality story in the comments to win a limited edition Tony's Chocolonely x Herdify bar! Entries close at 10:00am on Friday, 13th December. The winning person with the best story will be announced at 1:00pm the same day. Bonus prize for the best cow pun used! - STASH ALERT!! For those looking for an inside tip, Tom Ridges 🐄 (or “Chief Herder” as he’s often known in the office) will judge the stories. He’s not easily bribed, but he can be moo-ved.
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Charles Taylor got the curtains, Crocs, Inc. & chrimbo jumper out to meet a very important person this morning… (no it wasn’t Santa…) at DeskLodge | B Corp™, to supporting the Lord Mayor's Children's Appeal... Even the Lord Mayor of #Bristol gets the power of herd mentality. Big shout out to everyone at DeskLodge | B Corp™ who donated, and to the DeskLodge | B Corp™ team for making it happen!
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Helping Who Gives A Crap flush with success! Together, we’re using behavioral insights to make a splash, helping them reach the right people, in the right places, at the right time. The result? Smarter campaigns, less waste, and a whole lot of impact. So here’s to flushing boring campaigns down the drain and making herd-worthy moves for good. Check out the case study here: https://lnkd.in/dRiQvisQ #WelcomeToTheHerd #Herdify #WhoGivesACrap #JustAddHerdify
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Herdify reposted this
😇Committed to scaling your business? Consider me the secret weapon tipping the scales in your favour through The Five Connections. Five Connections To Grow Your Business™. Ready to take the next step? Let’s connect.
Good to be listening live to Rory Sutherland (author of Alchemy), with Tom Ridges 🐄 from #Herdify. #MadMasters
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