🚨 The December edition of SORTED is out NOW! 🚨 In this edition, we shine a light on our 2024 SMP Award winners and hear from our headline sponsor, UK Mail. There’s also some fascinating research on pages 10-11 from Marketreach about mail’s impact on the recent election, and don’t miss the latest success story of the Creative Futures campaign on page 14. We hope you enjoy this issue of SORTED - read it now: https://lnkd.in/eMUb8BZE #MailIndustry #News #Print #Election
The Strategic Mailing Partnership
Business Consulting and Services
Reigniting passion for mail, its creativity, effectiveness, and unparalleled power to connect. Supported by Royal Mail.
About us
Sponsored by Royal Mail Wholesale, and supported by the whole of Royal Mail, the SMP aims to raise standards in the mailing industry and promote better mail for all; from the senders and receivers, but more importantly, the manufacturers and mailing agents operating behind the scenes.
- Website
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https://thestrategicmailingpartnership.co.uk/
External link for The Strategic Mailing Partnership
- Industry
- Business Consulting and Services
- Company size
- 11-50 employees
- Headquarters
- London
- Type
- Partnership
Locations
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Primary
Get directions
London, GB
Employees at The Strategic Mailing Partnership
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Ben Briggs
Managing Partner at Join the Dots - Independent, data-led media thinking for sustainable growth | Media Council Member at DMA UK | Advisory Board…
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Neil Hoban
Managing Director
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Danny Cook
Group Operations Director Go Inspire | SMP Board Member |
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Colin Banks
Director of Projects and Change APS Group , Board Member SMP
Updates
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Can print deliver measurable performance in a world driven by data and personalisation? ✉️ Find out in this report from The Drum talking about a recent collaborative direct mail campaign for Bower Collective. #Mail #DirectMail #Data #Phygital
Data meets creativity, and print steals the show 📬 Canon EMEA and The Drum’s Creative Futures campaign, in partnership with Bower Collective, and a powerhouse team (featuring Nutshell Creative, Join the Dots , JICMAIL, Royal Mail Marketreach, Latcham, AutLay, and Herdify), has redefined what print can achieve in a digital-first world. By blending data-driven insights, hyper-personalized creative, and cutting-edge print technology, the campaign didn’t just prove that print can complement digital – it showed that print can thrive as part of a phygital strategy. From personalized direct mail that builds emotional connections to measurable digital conversions, the findings are a game-changer for omnichannel marketers. If you’re ready to rethink print as a performance powerhouse, get the full story here: https://lnkd.in/e3SDmefx #Phygital #Omnichannel #CreativeFutures #Canon #PrintMarketing
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Mail has proven to be a sustainable communication channel, yet again! ♻️ The latest quarterly results from JICMAIL reveal that 87% of mail discarded within a 28-day period is recycled. Recycling rates have been growing steadily over the five quarters that they have been tracked by JICMAIL and are up 14 percentage points year on year compared to the 73% recorded in Q3 2023. Find out more and see the full Q3 2024 results on our website: https://lnkd.in/edb-AMqU #Mail #SustainableMail #Sustainability
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Exodus Adventure Travels partnered with Webmart to create something unique and memorable for their "Summer of Adventure" campaign. From golden beaches to gold awards, this innovative direct mail format captured imaginations and won the Gold Mail Performance Award at this year's SMP Awards! Discover how the campaign drove late summer bookings, delivering an incredible +2,600% ROAS! 🗺️ ➡️ ☀️ #DirectMail #MailCampaign #SummerMailing #MailFormat
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Ready to discover the value of creativity for mail? ✉️ In this webinar, Ian Gibbs will provide a quarterly mail performance update before diving into the power of creativity. Sometimes undervalued, creativity is an essential element of customer communication, helping drive business effects, reinforcing brand values and encouraging further action and response. Ian will be drawing upon the recent JICMAIL-sponsored DMA’s Value of Creativity report—which features additional insight from System1—to discuss the role of the mail channel in driving marketing effectiveness through emotionally engaging and memorable creative that appeals to the senses. 🗓️ Monday 9th December at 2pm Register now: https://lnkd.in/e-DyF-XW #Mail #CreativeMail #DirectMail
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Celebrating 200 Years of saving lives at sea 🛟 Check out our case study to see how this year's SMP Platinum Mail Performance Award winner, RNLI, used direct mail to commemorate this milestone and raise over £1,000,000 in cash donations! ✉️ ➡ 💷 #Mail #MailCampaign #RNLI #DirectMail
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Marketreach recently launched its latest advertising campaign, Totally Mailed It. The campaign is a creative and bold call to arms featuring well-known and influential leaders from across marketing including: - Rory Sutherland, Vice-Chairman of Ogilvy - Nishma Patel Robb, CEO and Founder of The Glittersphere, and former Google Director of Marketing - Sophie Devonshire, CEO of The Marketing Society - Dino Myers-Lamptey, Founder of The Barber Shop - Richard Shotton, Founder of Astroten and Author of The Choice Factory From building trusted relationships to putting messages into their customers' hands - read the success stories behind how they "Totally Mailed It". Discover their stories: https://lnkd.in/eHJWSJFC #Mail #Advertising
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Yesterday saw the Printing Charity’s 195th Annual Luncheon, held at Stationers’ Hall in London, with more than 150 representatives from print, paper, packaging, publishing and graphics in attendance.
We love hosting members of the print industry and allied trades at our Annual Luncheon. 🍽️ Yesterday we were privileged to hear from our 2024 President, Baroness Nicky Morgan who spoke about the ways print has featured in her life and her portfolio career; as well as enjoying spending time catching up with industry friends and supporters. Many thanks to everyone who joined us at Stationers' Hall, please share your photos in the comments, we’d love to see them! 📷 https://lnkd.in/eu8s5qbv #AnnualLuncheon #ThePrintingCharity #Print #PrintingCharityLuncheon #PrintIndustry
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Know the difference... afforestation vs deforestation 🌳 Find out more in our 'Sustainability Glossary', your handy guide to understanding the words, terms and governance surrounding sustainability. 📝 Download the guide: https://lnkd.in/eSrZY9ZA #Sustainability #Afforestation #Deforestation #Governance
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How was the #SMPAwards2024 already 6 weeks ago?! Re-live the night and see if you can spot yourself 👇 Meet the winners and see all 2024 photos here: https://lnkd.in/e4bF73tb #Print #Mail #Awards
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