Marketreach

A new year brings a fresh start. So, what #advertisingtrends should we be leaving behind in 2025? MediaCat Magazine asked top industry experts, including our very own Sonia Danner, to share what they are letting go of and what changes they hope to see in the advertising world. ⬇️ #marketingtrends #advertising

When creating a Christmas campaign for a #charity, it needs to stand out. Gothenburg Homeless Charity had a bright idea; to leave its fundraising letter out on the streets for one night. The letters became torn and stained, which demonstrated the severe conditions homeless people often endure. This powerful campaign exceeded previous campaign results, with €163,000 raised for the city. ➡️ bit.ly/44xU32i #directmail #marketingstrategy

Princess Cruises decided it was time to set sail with a new strategy and entice potential travellers to choose them over their competitors. To reach their target audience, they created a highly targeted #catalogue, which included a strong and clear call to action using a QR Code. This sleek catalogue certainly delivered, as it helped Princess Cruises generate £1.5m in sales and an ROI of £20.10p for every £1 spent! Read the full story, here. ➡️ bit.ly/49hxtOV #catalogues #directmail #tourism

We love this festive mailer from Sainsbury's.🎄 It's so important to make your customers feel valued. Using #directmail is a great way to show them you care.❤️ #marketing #customervalue

#Mail only matters at the start of a customer journey, right? Wrong! Our report, developed with insights from behavioural scientist Mark Earls, AKA the Herdmeister, reveals how mail can clear up the complexities and guide your customers toward making decisions. Find the full report, here. 👉 bit.ly/4chJAMv #DirectMail #CustomerJourney

We can all agree that 2024 has been a rollercoaster of a year. We've had the Olympics and Euros, Taylor’s tour with its ‘Swiftonomics’, and the UK General Election, to name a few! But there’s been one constant challenge that marketers have had this year... the search for effective and efficient media channels. Just like chefs, #marketers need to pair the right ingredients together and create something that gets customers talking and coming back for more. This year, we've seen #directmail return to the spotlight for the ‘special sauce’ it can bring to marketing campaigns. So, we’ve written a roundup of 2024, that shows how mail can be the secret seasoning for those looking to grab that all-important #attention from customers. 👩🏽🍳 bit.ly/41tPffJ #marketing #marketingstrategy #mail

What was the most influential #marketing medium for winning votes in this year’s General Election? It was #directmail. While 2024 was supposed to be the year of the “digital election”, new research has challenged that statement. Find out more in this article by the Government & Public Sector Journal. ⬇️ #GeneralElection #mail

If you're looking for the latest tools and tips to take your marketing up a gear in 2025, then you've come to the right place! In our monthly newsletter, you’ll find the hottest #marketing news, exclusive insights and resources you need to help you succeed in the new year. ➡️ bit.ly/3SMBB2C #marketingtips #marketingstrategy

Had the chance to read our latest report, Landslide, yet? If not, you’re missing out on insights that show #mail was the more engaging, trusted, and ultimately, effective media channel during the UK #GeneralElection. Below are just a few of the key stats, plus takeaways from renowned political expert, Andrew Marr, you’ll find in the report. See how mail could boost your brand engagement in our report. 👉 bit.ly/3Ol8BvY #election #directmail

We know marketers have already started thinking of new strategies and media channels they can use to make an impact in 2025. So, Campaign UK wants to know your thoughts on the physical marketing channel, #mail. Click the link below and let us know by answering 4 quick questions. It’s simple, direct and speedily done. Just like mail! ⬇️ #marketingchannel #physicalmarketing