Merry Christmas from all of us at Marketreach. We hope you have a lovely break, however you choose to celebrate. See you in 2025! 🎄😊🎄
Marketreach
Advertising Services
London, UK 10,801 followers
Want to know how mail can help you achieve your marketing goals? You’re in the right place. Unleash the #MagicOfMail.
About us
Welcome to Marketreach, the marketing authority on commercial mail. We’re here to help brands and agencies unleash the magic of mail and gain that marketing effectiveness edge. An edge that comes from the inherent trust people have in mail because of its privacy and security. Mail puts your brand messages directly into people’s hands, creating a memorable experience and a stronger connection, which drives action and delivers strong commercial results. Whether you’re a seasoned pro or just starting out, Marketreach is here to help you reach your goals. We provide free resources, tools, research reports, creative inspiration and much more. To see how mail could deliver for your business visit marketreach.co.uk or join the magic of mail by signing up for our monthly newsletter
- Website
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https://www.marketreach.co.uk/newsletter-sign-up?cid=MR0224_ALO_OS_04
External link for Marketreach
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- London, UK
- Type
- Privately Held
- Founded
- 2012
- Specialties
- Direct Mail, Mail, Planning, Production, Creative, Data, Distribution, and Response
Locations
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Primary
Get directions
185 Farringdon Road
3rd Floor
London, UK EC1A 1AA, GB
Employees at Marketreach
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Seirian Hanner
Heading up the Insight team at Royal Mail MarketReach. Designing and creating compelling insight on mail and media.
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Philip Ricketts
Wholesale Commercial Director at Royal Mail
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Emma Fletcher
Media Consultant @Royal Mail MarketReach | Health and Well-Being Coach @one8twofitness | Fitness Trainer @walkandtoneuk
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Caroline Kelly
Media Specialist at MarketReach from Royal Mail
Updates
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What a year it’s been! 🤩 We want to say a big thanks to our customers and agency partners as well as everyone at Marketreach for making 2024 so special. Here are just a few of our highlights: ⭐ Attending the DMA awards and presenting awards to some fantastic winners ⭐ The launch of our TotallyMailedIt campaign featuring Rory Sutherland, ,Richard Shotton, Nishma Patel Rob, Dino Myers-Lamptey and Sophie Devonshire ⭐ Attending the Marketing Society annual dinner with our agency, The Gate ⭐ Our Senior Marketer, Sonia Danner, winning the BIMA Bravest Client Award for her work on her ground-breaking sustainability campaign, “Discover the Circular Advantage of Mail” ⭐ Hearing Rory Sutherland drop some real gems at Mad//Fest and mentioning the power of handwritten #directmail in driving attention ⭐ Our very own Phil Ricketts speaking at a packed panel discussion at this year’s Festival of Marketing, with Propeller’s Branwell Johnson, as well as Nishma Patel Rob and Vicky Crouch-Marlow ⭐ Our fabulous Christmas party This has been such an incredible year, and we couldn’t have done it without our amazing teams working behind the scenes. 🥳 Looking forward to what's next in 2025. See you there!
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A new year brings a fresh start. So, what #advertisingtrends should we be leaving behind in 2025? MediaCat Magazine asked top industry experts, including our very own Sonia Danner, to share what they are letting go of and what changes they hope to see in the advertising world. ⬇️ #marketingtrends #advertising
As 2024 comes to a close we thought we’d reach out to our network, to find out what sort of things are worth letting go when it comes to planning for next year and looking to the future. Thank you for the comments Andrew Tindall, Smita Pillai, Charlotte (Lottie) Marriner, Hannah Cooke, Milly Putley, Andrew Rose, Lori Meakin, Virginie Chesnais, Peter Wallace, Alan Fayolle, Sonia Danner, Lizz Harman, Jon Hewson, Johnny Blick, Lee Climpson, Theologis Strikos, Nicky (Nicoletta) Vita, Helen Miall, Damian Cox Rik Moore, Ines Casas, Ben Thornton, and Adam Fulrath.
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When creating a Christmas campaign for a #charity, it needs to stand out. Gothenburg Homeless Charity had a bright idea; to leave its fundraising letter out on the streets for one night. The letters became torn and stained, which demonstrated the severe conditions homeless people often endure. This powerful campaign exceeded previous campaign results, with €163,000 raised for the city. ➡️ bit.ly/44xU32i #directmail #marketingstrategy
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Princess Cruises decided it was time to set sail with a new strategy and entice potential travellers to choose them over their competitors. To reach their target audience, they created a highly targeted #catalogue, which included a strong and clear call to action using a QR Code. This sleek catalogue certainly delivered, as it helped Princess Cruises generate £1.5m in sales and an ROI of £20.10p for every £1 spent! Read the full story, here. ➡️ bit.ly/49hxtOV #catalogues #directmail #tourism
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We love this festive mailer from Sainsbury's.🎄 It's so important to make your customers feel valued. Using #directmail is a great way to show them you care.❤️ #marketing #customervalue
Attention 👁 Connection ❤️ Reaction 💡Award winning marketing leadership. Effectiveness through high attention impressions.
This is a time of year to show those you care most for, how important they are. Amazing to see Sainsbury's recognise and reward customers through this wonderfully engaging #directmail. Katie Pugh Tasha Cox Wing-Yun Lee Paragon UK 👏👏👏 Ogilvy UK Sarah Duggan Andy Lennard Little wonder. When we research Sainsbury's #directmail performance in 2024 through JICMAIL we find: Open rate: 90% Brand impacts per item: 5 Brand discussion: 24% Lifespan: 8.5 days Attention per item: 95 sec Voucher redemption: 21% Purchase: 15% What other channel gives this level of dreamy treats & performance? Marketreach
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#Mail only matters at the start of a customer journey, right? Wrong! Our report, developed with insights from behavioural scientist Mark Earls, AKA the Herdmeister, reveals how mail can clear up the complexities and guide your customers toward making decisions. Find the full report, here. 👉 bit.ly/4chJAMv #DirectMail #CustomerJourney
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We can all agree that 2024 has been a rollercoaster of a year. We've had the Olympics and Euros, Taylor’s tour with its ‘Swiftonomics’, and the UK General Election, to name a few! But there’s been one constant challenge that marketers have had this year... the search for effective and efficient media channels. Just like chefs, #marketers need to pair the right ingredients together and create something that gets customers talking and coming back for more. This year, we've seen #directmail return to the spotlight for the ‘special sauce’ it can bring to marketing campaigns. So, we’ve written a roundup of 2024, that shows how mail can be the secret seasoning for those looking to grab that all-important #attention from customers. 👩🏽🍳 bit.ly/41tPffJ #marketing #marketingstrategy #mail
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What was the most influential #marketing medium for winning votes in this year’s General Election? It was #directmail. While 2024 was supposed to be the year of the “digital election”, new research has challenged that statement. Find out more in this article by the Government & Public Sector Journal. ⬇️ #GeneralElection #mail
Mail most influential marketing medium when it comes to winning votes in elections: https://lnkd.in/ep8fhznn #voting #elections #mai #politics
Mail most influential marketing medium when it comes to winning votes in elections - Government & Public Sector Journal
https://www.gpsj.co.uk
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If you're looking for the latest tools and tips to take your marketing up a gear in 2025, then you've come to the right place! In our monthly newsletter, you’ll find the hottest #marketing news, exclusive insights and resources you need to help you succeed in the new year. ➡️ bit.ly/3SMBB2C #marketingtips #marketingstrategy