The Strategic Mailing Partnership

Merry Christmas! 📮❄️ We hope you all have a fun and festive Christmas break. From The Strategic Mailing Partnership. #MerryChristmas #Christmas

Marketreach investigates mail's role in the 2024 UK election, finding that despite digital media dominance, political mail still powerfully engages voters 🗳️ As the UK headed towards a 2024 election, there were endless questions raised – What do the different parties stand for? What are their policies on the economy, immigration, health? Who are the leaders and how would they reach the voters? But Marketreach had further questions to ask… In a world where everyone is focused heavily on the digital world, does mail still have a role in an election? And if so, what is that role? The upcoming election created a unique opportunity to explore and measure the role of mail in real-time during an election. Read the full article in the latest edition of SORTED magazine – head over to page 10: https://lnkd.in/eMUb8BZE #Election #Print #Mail #DirectMail

🚨 The December edition of SORTED is out NOW! 🚨 In this edition, we shine a light on our 2024 SMP Award winners and hear from our headline sponsor, UK Mail. There’s also some fascinating research on pages 10-11 from Marketreach about mail’s impact on the recent election, and don’t miss the latest success story of the Creative Futures campaign on page 14. We hope you enjoy this issue of SORTED - read it now: https://lnkd.in/eMUb8BZE #MailIndustry #News #Print #Election

Can print deliver measurable performance in a world driven by data and personalisation? ✉️ Find out in this report from The Drum talking about a recent collaborative direct mail campaign for Bower Collective. #Mail #DirectMail #Data #Phygital

Mail has proven to be a sustainable communication channel, yet again! ♻️ The latest quarterly results from JICMAIL reveal that 87% of mail discarded within a 28-day period is recycled. Recycling rates have been growing steadily over the five quarters that they have been tracked by JICMAIL and are up 14 percentage points year on year compared to the 73% recorded in Q3 2023. Find out more and see the full Q3 2024 results on our website: https://lnkd.in/edb-AMqU #Mail #SustainableMail #Sustainability

Exodus Adventure Travels partnered with Webmart to create something unique and memorable for their "Summer of Adventure" campaign. From golden beaches to gold awards, this innovative direct mail format captured imaginations and won the Gold Mail Performance Award at this year's SMP Awards! Discover how the campaign drove late summer bookings, delivering an incredible +2,600% ROAS! 🗺️ ➡️ ☀️ #DirectMail #MailCampaign #SummerMailing #MailFormat

Ready to discover the value of creativity for mail? ✉️ In this webinar, Ian Gibbs will provide a quarterly mail performance update before diving into the power of creativity. Sometimes undervalued, creativity is an essential element of customer communication, helping drive business effects, reinforcing brand values and encouraging further action and response. Ian will be drawing upon the recent JICMAIL-sponsored DMA’s Value of Creativity report—which features additional insight from System1—to discuss the role of the mail channel in driving marketing effectiveness through emotionally engaging and memorable creative that appeals to the senses. 🗓️ Monday 9th December at 2pm Register now: https://lnkd.in/e-DyF-XW #Mail #CreativeMail #DirectMail

Celebrating 200 Years of saving lives at sea 🛟 Check out our case study to see how this year's SMP Platinum Mail Performance Award winner, RNLI, used direct mail to commemorate this milestone and raise over £1,000,000 in cash donations! ✉️ ➡ 💷 #Mail #MailCampaign #RNLI #DirectMail

Marketreach recently launched its latest advertising campaign, Totally Mailed It. The campaign is a creative and bold call to arms featuring well-known and influential leaders from across marketing including: - Rory Sutherland, Vice-Chairman of Ogilvy - Nishma Patel Robb, CEO and Founder of The Glittersphere, and former Google Director of Marketing - Sophie Devonshire, CEO of The Marketing Society - Dino Myers-Lamptey, Founder of The Barber Shop - Richard Shotton, Founder of Astroten and Author of The Choice Factory From building trusted relationships to putting messages into their customers' hands - read the success stories behind how they "Totally Mailed It". Discover their stories: https://lnkd.in/eHJWSJFC #Mail #Advertising

Yesterday saw the Printing Charity’s 195th Annual Luncheon, held at Stationers’ Hall in London, with more than 150 representatives from print, paper, packaging, publishing and graphics in attendance.