Hookflash

A triangle is the strongest 2D shape. Largely due to the fact that each side is supported so well by the other two. It's one reason the Hookflash logo is a triangle (that and it looks cooooool 😎). For us, it's not just the fact that we have three point solutions under one roof - Analytics, SEO and Website experimentation. When you look at a triangle, the points are the smallest part. Far more important, bigger, and impactful, are the sides that connect each point. It's why we have baked site speed metrics into every web analytics implementation. Why our experimentation team has helped design our analytics blueprints. And why we test H1 tag changes on users, before rolling out to benefit SEO. Connect the dots. Maximise your websites potential. 📈

I've been reviewing our Hookflash experimentation team performance this morning, and wow, am I proud of what we've delivered in 2024 🥲 Go team!! ❤️🔥 From TRIPLING our experimentation velocity to achieving eye watering results for our clients, the team has absolutely smashed expectations. Here’s to building on this in 2025!!

❤️ What a fantastic initiative and I'm so thrilled to see Ninsiima recognised as the Rising Star winner. I'm so proud of the work, passion and creativity that Siima brings to Hookflash every day and this is so well-deserved. This is far from the first award that Siima will win and I look forward to seeing what that looks like in the future. Well done Convert.com and Women in Experimentation for a great initiative. 👏 #wie

It's that time of year when LinkedIn becomes THE platform for posting your Christmas socials right, so here's ours! Another wonderful social, this time courtesy of Migrateful - a wonderful social enterprise that supports migrants and refugees integrate into the UK. And at the core - FOOD. You cook together and then eat together - two of my very favourite things. Ninsiima was star of the show, not only for being the person to suggest it but as my partner in making Manti. If you don't know what they are, it's hundreds of tiny dumplings, made using 1mm dough rolled out into about the size of a stamp and wrapped around some mincemeat....

Growth starts outside of your comfort zone -here's what I've learnt stepping beyond mine 🚀 Over the past few weeks the #wie initiative has challenged me to creatively be loud and proud about the world of Experimentation. Here are some lessons I've learned along the way: 💡 Consistency is key- the more you do something the easier it gets 💡 Experiment with different formats- don't be afraid to test what works and what doesn't 💡 Don't put too much pressure on your content -for the most part if you find it interesting at least one other person will too ...ofc the analyst in me had to put some metrics to the experience too A huge thank you to Marcella Sullivan and Daphne Tideman for amplifying amazing work happening in our field 🎤 You'll continue to hear more from me for sure! #wie #convertXwie #speakup

We love a good trends report and the Contentsquare trends report is always a good one. Ninsiima Rukandema goes through her findings and there's some fantastic stats there. The summary - the value of a customer's experience has never been more important. Authentic and relevant experiences, rooted in data and understanding, are the keys to building relationships (and winning more generally!).

We can't wait to decorate or smaller-than-expected, pinker-than-desired Christmas tree! 🎄 🎅

We're in the Black Friday peak season and are asked to set up 8 new properties for reporting by market 😬 Normally that would frighten me, but fortunately for us it's a 5 minute job now! ⚡8 Properties ⚡30+custom fields each ⚡Dozens of custom events to add to GTM ⚡A totally custom channel grouping that would take hours to replicate across each property. ⚡Not to mention all the config changes you need to make to ensure a good setup All of that can be done in the time it took for me to write this post with our new automation tool. We haven't got a name yet but internally we're calling this Aule after the builder/smithing god from Tolkien's Lord of the Rings because we're all nerds... #Automation #GA4 #LordOfTheRings

Unassigned traffic in #GA4. Yep, it can be as simple as using a Custom Channel Grouping. But there's a number of other reasons why this can, and does, occur. Yikai has written literally the definitive article of our times on the matter, looking at every possible cause and solution. Well worth a read if you have this issue! Link in comments. #unassignedtraffic #webanalytics