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Trying to predict trends we're likely to see in 2025?? ⚠️ Look no further, the Contentsquare 2025 trends report just dropped ⚠️ As we get closer towards the end of the year, it's time to start shaping our strategies for 2025 and what better way than with insights from 3,000 industry professionals?   ✨ This report highlights the top trends shaping 2025 - offering invaluable insights to input into your plans for the year ahead and help you stay ahead of the curve. It also has some case studies from the likes of  TUI Cruises GmbH, Halfords, NatWest, New Look! Have a read: https://lnkd.in/dhgkUa4Y I've compiled a few of my key take aways, what are yours?  #wie #wieXconvert #speakup #contentsquare

One thing I have always loved about TrendWatching and their events is that you get those bleeding-edge, emergent codes and signals writ large and contextualised, inspiring fresh thinking and conversations about what it means for brands and businesses. I also got a large dose of #confirmationbias when I read this line about their upcoming event in Amsterdam next week... "...and discover a counter-intuitive approach to shaping culture in an AI-driven world — one that rejects the algorithm, prioritises serendipity and even embraces rage in the age of imperfection". It's that last bit that really excites me. One thing I love about #culturalstrategy and #qualitativeresearch is it is all about embracing the messiness of real life and the world we all exist in. It isn't about distilling it down to something reductive - that's how you get to bland - it is about finding the nuggets of gold, the cultural and behavioural moments that can be the start of something bigger, that really mean something to people more broadly. Only then will you truly connect and engage with people on their level, becoming a part of their worlds with #authenticity. If your brand needs a bit of that, or you need help of making sense of any of the #trends you are seeing or reading about, then drop me a line or connect with me in #Amsterdam next week, and I can tell you all about how FIREFISH can help #humanbrands #culturalinsight #cultureiseverywhere #communicationsstrategy #brandstrategy #audienceinsight #authenticbrands #mrx #marketresearch #trendanalysis #signalfromthenoise #hopefulfutures

Toss aside your typical market research. InsightSuite™ is the new kid on the block, and it's a game-changer. Let's back up. The traditional way to measure consumer behavior is to ask, "What do you want?" But most people can't articulate that. Instead, InsightSuite™ asks, "What do you not want?" Think about it this way: you're planning a vacation. It's easier to say, "I don't want to stay in a hostel" than, "I want to stay in a luxury resort with an ocean view." The same goes for market research. By focusing on customer pain points (what they don't want), you can tailor your product or service to fit their needs. And that's how you win in business. So, next time you're conducting market research, don't ask what people want. Ask what they don't want. InsightSuite™ all the way. #Innovation #ConsumerInsights #MarketResearch #DataAnalytics #MarketingTrends #InsightSuite https://lnkd.in/gTmQ3Wf4

📩 Want to learn more about our cookieless magic? Reach out to me to get some time scheduled to discuss how we can drive new reach for you! #QuantcastMagic #TexasTravel #CookielessAdvertising #ResultsMatter #TravelMarketing #BrandLiftLive

Bredec Group Bredec Ecosystem Entertainment and Media Market Beyond Surveys and Analytics Uncovering Consumer ...: ... digital ecosystems. This report provides a comprehensive analysis of the market, forecasting its trajectory to reach approximately USD 6,709.4 ... [email protected] [email protected]

Reminder: Apply for the OMR 2024 Masterclass by April 26th! Hi there, Time is running out! Just a quick reminder that the deadline to apply for our exclusive Masterclass at OMR Festival 2024 is fast approaching (https://lnkd.in/eYPRVu8a). You have until Friday, April 26th, 4pm, to secure your spot. Join our session "From Mass to Me Marketing: The Future of Brand Experience", where we will unlock for you the secrets of hyper-personalized marketing! - Gain insights from industry leaders like Meta, PepsiCo and Medion. - Witness successful omnichannel personalization strategies. - Discover practical tactics for using data and AI. - Learn how to craft compelling interactions for every customer. Follow these steps to apply: - Grab Your OMR Ticket: Ensure access to the festival. - Link it to Your myOMR Account: Use the "Link ticket" button in your ticket email. - Apply for the Masterclass: Head to the OMR applicant tool and apply for the Davies Meyer session (May 7th, 4:30 PM to 6:00 PM). - Hear from Us by April 30th: We'll notify you if you've secured a seat. - Don't miss out on this opportunity to level up your marketing skills! #OMR24 #HyperPersonalization #MarketingStrategy #BrandExperience #DigitalMarketing #AIinMarketing #CustomerEngagement Warm regards, Your DM Team

Did you know that 95% of our decisions are made subconsciously? At #FineFoodAustralia, I explored how neuromarketing principles can revolutionise the hospitality industry. From colour psychology to the power of storytelling, small changes can make a big impact on guest experience. Want to know how your hospitality business measures up? Take our free scorecard and find out! https://lnkd.in/g5sYUThq #HospitalityInnovation #Neuromarketing #GuestExperience

Unlocking the Power of Insight with YouScan Social Listening ✨. Discover how the power of data and real-time insights allowed us to create an impactful strategy for a luxury bedlinen brand, guiding it to new heights through data-driven strategies. Dive into our case study below! #YouScan #DataDrivenMarketing

Today’s RoundTable discussion on brand tracking (one of our favourite topics) really highlighted how much this field is evolving, as well as the challenges and opportunities brands are facing in this area. 🔍 We explored whether awareness is still a useful tracker metric and agreed that deeper, more actionable measures are now essential. 🤖 Synthetic respondents sparked a great conversation. What impact are they having on data quality and what does that mean for brands? 📊 And we tackled more specific challenges such as: how do you tailor brand tracking for small businesses or brands focused on older audiences? The conversation today reinforced that there’s no one-size-fits-all when it comes to brand tracking and relying on awareness alone just won’t cut it anymore - brands need rich and actionable insights if they want to stay ahead in today’s market.   A huge thank you to StudioSpace and Scottish Financial Enterprise for organising and hosting such a valuable event. It was great to join you today. And another massive thanks to everyone who joined us - Bobby Garforth, Clare Neil, Clare Wright, Jane Darkes, Lorna Hyslop, Elaine Matheson, James McCoy, Michael Taggart, Sarah Crawford-Wilkinson, Debbie Cowe. All of your insights made the conversation as sharp and engaging as it was!  #BrandTracking #MarketResearch #CustomerInsights

Today, in my Marketing Analysis and Research class, I had the opportunity to learn from Julianne Jochym about the latest in marketing research. Julianne has had lots of experience in the sports industry performing and collecting marketing research based on consumer trends. I found her perspective on Happy or Not terminals particularly informational towards consumer attitudes. This method helps researchers collect information in a high quantity from a wide variety of consumers in minutes. Industry experts suggest that these Happy or Not terminals provide great feedback and are very customer driven. I think that these could be very beneficial in theme parks and other similar attractions to gain consumer feedback very effectively and efficiently. It is exciting to see how this may be used in my industry. Do you see Happy or Not terminals being beneficial to provide information and feedback in your industry? #feedback #customer #happyornot #entertainmentresearch