Lucia van den Brink ✨️

How being nosy got us 50 backlinks? Back in 2022, when we were promoting our E-Learning Statistics piece for Studocu | Studeersnel.nl, we kept noticing a stat being mentioned in almost every article we read: According to a study from The Research Institute of America, eLearning increases student retention from 25 to 60%. It was cited by all the major publishers. We tried to find the original source but kept failing. Something felt off. After going full detective mode, guess what? The Research Institute of America doesn’t exist… sort of. It exists, but it’s not a research institution publishing peer-reviewed research. It's a technology-based training and financial information vendor.  It gets worse: the study was not ‘recent’—it is at least 24 years old and predates e-learning as we know it today. The “study” was not a peer-reviewed academic research study. It was simply a white paper written by a group of investment analysts. The cherry on top? In the late 1990s, the RIA announced the release of their OnPoint System, a new CD-ROM-based program designed to assist those interested in tax information. They were likely pushing this stat to increase their CD-ROM-based program sales. This was a gold mine to us. Now, all that was left was to find the updated stat and pitch publishers to update it. But, this was trickier than we thought. There was no single eligible study out there that explicitly stated the e-learning retention rate for students. So, we had to be creative and come up with a solution. We analyzed over 20 individual e-learning retention rate case studies with a participation pool of over 250,000 participants. We found out that the average e-learning knowledge retention rate from those case studies was around 82%. Now, we had everything we needed. We wrote an email with our findings, reached out to websites citing the misleading information, and asked them to update it using our source. The links kept coming passively (and still do to this day). This is the magic of statistics link building. It allows you to be creative and come up with solutions to get amazing backlinks - all for free.

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When I start working with new SEO clients, almost 100% of them are shocked (and sometimes frustrated) by the keywords Google ranks them for. 🤯 Most clients think Google will find them based on their brand name and a couple of expertise keywords—who they are and what they do. But, that's often not the case. 😬 🥹 Usually, the top 10 ranking keywords for new clients are completely unrelated to their actual services and how they help their clients. Why does this happen? Google picks keywords for site ranking by considering two key things (among others, but these are crucial and straightforward): 1. The keywords the site owner tells Google to rank the site for. 2. The keywords users Google and then engage with on the site. While we can't control what people search for, we have complete control over the keywords we tell Google to rank us for. 🎯 Here’s where you should place your keywords to ensure Google understands how you want to be ranked: 1. SEO Title - thanks to the leaked file, we know this can be longer than 60 characters - ✅ Example. SEO and Social Media - Increase Brand Awareness - Search Engine Optimization and Social Marketing - Clapping Dog Media 2. Page Title - Make this different than the SEO Title ✅ Example. Social Media SEO: How to Rank Higher on Social Media and Google 3. Headlines - Use headlines to make your content easy to skim and understand quickly. ✅ Example. How does Social Media affect SEO --------- 👏 Hi. I am Meg and I love to help clients understand what searches are driving the most traffic to their site and what they can do about it. If you want to know your most valuable keyword, drop your URL in the comments and I will let you know.

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The past 5 hours Timo Adriaansen have spent developing and fine-tuning our Ads GPT. With the help of this GPT you can now create your complete Ad Copy within 5 minutes 🔥 Based on your URL & Keyword, the Ads GPT gives you: ✔️ 15 Headlines; ✔️+5 (extra) Headlines based on USPs; ✔️ 5 Descriptions; ✔️+3 (extra) Descriptions based on USPs; ✔️ 5 Matching website headlines (for your landing page). During content creation, the GPT looks at: ⤷ USPs; ⤷ Sentiment; ⤷ Focus Keyword; ⤷ Social Proof (reviews). Want to use the Ads GPT for free? 1. 𝗖𝗼𝗺𝗺𝗲𝗻𝘁 with “Ads” or “GPT” 2. 𝗟𝗶𝗸𝗲 this post 3. Send a connection request to Timo Adriaansen and make sure we have a connection 4. Repost for priority access Let A.I. take care of your Ad Copy and spend the time you save optimizing your product offering ⏳ #PPC #SEA #Ads

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From Zero to 1k+ Clicks Within 8 Months People want quick and spam based succes "which is straightly not possible" ↳↳ Yes somehow possible but for this you need to "BLAST a SPAM" without thinking about longterm Goals" Take a look at Example: ↳ 4 years experienced female was discussing a project and said "I have 5K Traffic in AHREFS and now want 50k+ in next month , please share a plan for this. I feel myself amazed "how its possible to get becuase we don't own Google?" Lets come to the strategy for the below given image Yes!!! ↳ Research Research and continues Research ↳ Focus on your interest and marekt gaps. ↳ finalize the "Niche" secretly and never share with anyone else. ↳ You observe SERP. ↳ Hire strong technical skill based and Full-Stack Focused Developer ↳ Check their SEO Skills. ↳ Assign requirements of your Tool Website ↳ Keep yourself updated with ongoing process. ↳ Make sure every technical aspect is as per the requirement. ↳ Get your final input of website. ↳Buy a server to handle the tarffic that will your future reward. ↳ Decide the domain ( whether EMD or PMD) ↳ Submit in GSC for indexding. ↳ Wait for 2 months ↳ Build daily 2,3 foundational links ↳ Increase thye velocity of links building. ↳ Now wait for slowly slowly booster. ↳ Being yourself consistent while doing OFFPAGE ↳ Use different variation of attributes & anchors ↳ Now you will get a boost with time to time. 📌 To Get Know More My Implemented SEO Strategies: 1. Follow me 2. Like & repost ♻️ 3. Comment

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⏰ Last Call! Don't Miss Out! ⏰ Our engaging in-person Amsterdam SEO Meetup is happening today, June 27th, starting at 5:30 PM at Contentoo - Quality Content at Scale 𝗛𝗤! 🌟 This month's edition will cover the critical topic of 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 & 𝗦𝗘𝗢. Learn about: - 𝗧𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗶𝗻𝗴 𝗸𝗲𝘆𝘄𝗼𝗿𝗱𝘀 𝗶𝗻𝘁𝗼 𝘂𝘀𝗲𝗿-𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁: Discover smarter ways to use keywords, from selection to creating user-optimized text for sales pages, blog posts, and more. - 𝗕𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝗮 𝗡𝗲𝘅𝘁-𝗚𝗲𝗻 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗿: Explore significant SEO industry shifts and core content strategies to help your online business thrive. 📅 June 27th, 2024 🕒 5:30 PM 📍 Contentoo HQ, Amsterdam Agenda: 𝟱:𝟯𝟬 𝗣𝗠: Arrival and welcome 𝟲:𝟯𝟬 𝗣𝗠: Translating keywords to user-focused content by Arjan Jonker, an SEO-content expert since 2007. 𝟳:𝟭𝟬 𝗣𝗠: Break 𝟳:𝟭𝟱 𝗣𝗠: How to become a Next-Gen Content Manager by Yannis Dimitroulas, founder of Front & Centre and SEO specialist. 𝟳:𝟱𝟬 𝗣𝗠: Networking with drinks and snacks With high temperatures and plenty of sunshine today, it’s the perfect "gezellig" time to enjoy the evening. After the presentations, join us on Contentoo's 𝗿𝗼𝗼𝗳𝘁𝗼𝗽 for drinks, great conversations, and connections 🌞🍹 🔗 RSVP Now: https://lnkd.in/eNvv7s7J Don’t miss this opportunity to gain invaluable insights into content in the light of SEO. Share this event with your colleagues and fellow SEO enthusiasts. Let’s come together to learn, network, and elevate our SEO skills! Looking forward to seeing you there! 😊 𝘐𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵: 𝘛𝘩𝘪𝘴 𝘪𝘴 𝘢𝘯 𝘪𝘯-𝘱𝘦𝘳𝘴𝘰𝘯 𝘰𝘯𝘭𝘺 𝘦𝘷𝘦𝘯𝘵 𝘸𝘪𝘵𝘩 𝘯𝘰 𝘳𝘦𝘤𝘰𝘳𝘥𝘪𝘯𝘨. 𝘛𝘩𝘦 𝘨𝘰𝘢𝘭 𝘪𝘴 𝘵𝘰 𝘤𝘰𝘯𝘯𝘦𝘤𝘵 𝘪𝘯-𝘱𝘦𝘳𝘴𝘰𝘯, 𝘥𝘪𝘴𝘤𝘶𝘴𝘴 𝘤𝘰𝘮𝘮𝘰𝘯 𝘤𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘦𝘴, 𝘴𝘩𝘢𝘳𝘦 𝘪𝘥𝘦𝘢𝘴, 𝘢𝘯𝘥 𝘩𝘢𝘷𝘦 𝘢 𝘨𝘰𝘰𝘥 𝘵𝘪𝘮𝘦. 𝘐𝘧 𝘺𝘰𝘶 𝘩𝘢𝘷𝘦 𝘲𝘶𝘦𝘴𝘵𝘪𝘰𝘯𝘴 𝘰𝘳 𝘯𝘦𝘦𝘥 𝘢𝘯𝘴𝘸𝘦𝘳𝘴, 𝘤𝘰𝘮𝘦 𝘢𝘯𝘥 𝘫𝘰𝘪𝘯 𝘶𝘴! 😃 #SEO #ContentStrategy #Networking #AmsterdamEvents #DigitalMarketing #SEOIndustry #Meetup

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❓ How can you best use data in SEO to make decisions and convince senior stakeholders? This question was thoroughly explored at the Amsterdam SEO Meetup: Data-Driven SEO Edition, last week. 🎤 Ruben Remy captivated the audience with his approach to Evidence-Based Management (EBM). He even shared one of his Python scripts to build a business case for internal linking automation. If you’re curious, definitely follow him! 🚀 📹 Stef van der Burg showcased how Team5pm uses data to craft winning video strategies for their clients. They highlighted their proprietary TopicTree tool, which analyzes trends and informs decision-making. And the attendees? They especially appreciated the speakers' “practical, hands-on methodologies” that were highly valuable. 🙌 ❤️ Thank you team5pm for hosting the event and the whole team for organising such a nice venue! If you missed it, too bad! All Amsterdam SEO Meetup events are in-person only, with materials shared exclusively with attendees. It all began with a primary goal: to connect like-minded SEO professionals and those with a related interest in SEO, in real life. 👋 Hope to see you on Jun 27th for the next meetup on: Making Content Count for SEO. RSVP here: https://lnkd.in/eNvv7s7J #SEOMeetup #DataDrivenSEO #EvidenceBasedManagement #SEO #DigitalMarketing

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Hey PPC Pro. Ever had someone, or some𝒕𝒉𝒊𝒏𝒈 make changes to your Google Ads account without you knowing it? (auto-applied recs maybe?) Yep. We've all been there. That's why I am sharing one of my favorite scripts: 🚩 Google Ads Script for 𝐂𝐡𝐚𝐧𝐠𝐞 𝐇𝐢𝐬𝐭𝐨𝐫𝐲 𝐀𝐥𝐞𝐫𝐭𝐬 𝐔𝐑𝐋: (link in comments) 👉 𝐖𝐡𝐚𝐭 𝐢𝐭 𝐝𝐨𝐞𝐬: The script checks all the entries in the Google Ads change history of your account, and if there is a change by a user outside of your list of 'recognized' users, you will get an alert via email. The alert mail contains the number of changes and a link to the Google Sheet that lists all changes by unrecognized users. 👉 𝐖𝐡𝐲 𝐲𝐨𝐮 𝐜𝐚𝐫𝐞: It is all too often people outside your team make changes to the Google Ads accounts you manage. You want to make sure these changes are in line with your strategy ASAP. This script ensures you do. Happy scripting! #googleads #ppc #googleadsscript

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It's only been a week since SEO Benelux, and we're still enjoying the afterglow ✨ A day like that fires up the synapses and immediately fuels inspiration 🔥 We've already used these insights in the past week: 💡 Great content isn't just for users. If it's not good enough, it won't be indexed. 💡 Local SEO is an underdog. It's being underestimated by competitors, we can use that to our advantage. 💡 Run crawl tests in the staging environment before a migration to avoid moving problems from the old to the new website. Can't wait to see what we can do over the next few months! It's always so great to get together with the colleagues, especially on a day like this. The warm atmosphere, jovial attendees, and fascinating talks: Mathias Noyez did it again, this time in XL. Thanks so much! And where else can you learn about SEO from Sharknado?

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We are on a mission to become the go-to Google Ads partner for ecom brands wanting to scale their sales from 30K/mo to multiple 6 figures a month. How, you ask? Besides top-notch service delivery and customer satisfaction, we’ll stick to our core values. Here they are: 𝐆𝐫𝐨𝐰𝐭𝐡 Growth is our number one priority. We want our clients to grow so fast it hurts. And we grow with them. We believe in creating a win-win. That means, if you’re just starting out with google ads and not spending that much, we won’t charge you a big fat retainer. Let’s get you some results and then we scale and grow together. 𝐓𝐫𝐮𝐬𝐭 We are spending your money on the ads that we create and we are all well aware of that. That’s why we take trust very seriously. We have a 24/7 slack channel where you get your responses as quickly as we can. We also send you weekly updates and meet frequently to catch-up and let you know exactly what we are working on and what our predictions are. 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 I hate to say this but: there’s no one size fits all. We know our tech and our best practices, but it still comes down to creating a custom plan and running custom experiments to stand out from the competition. We believe in creating synergy between client and agency. 𝐅𝐮𝐧 Let’s try to also have a good time while we’re at it. Time flies, so if we can choose between being in a bad mood or being in a good mood (regardless of the weather), we will choose to be in a good mood and we hope you do too. Also, we’re having daily meetings with our 3-man media buying army to ensure client successes. Do you have any core values yourself? Let me know, I’m curious. – Btw: we’re having 2 more clients spots to onboard in July. DM me if you want a free audit to let us show you what we got. We’ll take it from there.

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Stop Google Ads Editor from opting new search campaigns into Search Partners and the Display network by default… • Preferences (Mac) or Tools (PC) > • ‘Default campaign settings’ tab > • Default networks to ‘disabled’

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Learn how to create a 'Google Traffic' metric in Meta ads reporting for insightful results. #FacebookAds #GoogleAds #ConversionTracking

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What we often find during audits (even for 8 figure+ brands) might schock you! 🤯 𝗥𝗲𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴: It's rarely optimized. Many brands overlook the importance of retargeting video viewers and specific page interactions. Instead, they focus solely on website visitors. This approach misses out on creating a comprehensive funnel that nurtures potential customers through different stages of their journey. 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗦𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲: Often, we see campaign structures that are chaotic and inefficient. It's common to find 20+ campaigns all aimed at the same goal, with overlapping audiences. This not only wastes ad spend but also makes it difficult to measure what’s truly working. 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: Content stagnation is a major issue. We sometimes encounter brands where the last content update was over 100 days ago (yes, you are reading that correctly). This lack of fresh, engaging content means that campaigns become less effective over time. These are just a few issues we encounter weekly. Each represents a missed opportunity for optimization and growth. What’s the biggest mistake you've come across during an audit?

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From Zero to Hero !🚀🖤 The Struggle is Real (But Worth It!) ⚡️ Let me tell you a story about the power of SEO and a whole lot of hard work. We recently took on a new client, a fantastic https://geedlaal.com/ business here in Netherlands. They were passionate about their work, but their online presence just wasn't reflecting that. Their website was buried in search results, practically invisible to potential customers. They were at position zero for their target keywords. Ouch. The Climb Begins We knew it wouldn't be easy. Competition was fierce, and ranking highly on search engines takes time and dedication. There were days filled with tension, wondering if our strategy was on the right track. Hours were spent researching keywords, optimizing content, and building backlinks. But we persevered, fueled by our belief in both our client and our SEO expertise. The Light at the End of the Tunnel Then, the magic happened! After weeks of tireless work, we started to see a rise in our client's keyword rankings. From the depths of position zero, they slowly but surely began to climb the SERP ladder. Finally, the glorious day arrived: their website landed on page one, at position four! The Joy of Success ✨ The feeling of accomplishment was incredible. Not just for us, but for our client as well. They were ecstatic to see their website finally getting the visibility it deserved. It was a true testament to the power of SEO and the dedication it takes to succeed. This is just the beginning for our client. We're confident that with continued effort, we can climb even higher in the rankings and drive even more qualified traffic to their website. Moral of the story? SEO takes time, effort, and a little bit of sweat. But the rewards can be life-changing. Have a similar SEO challenge? Drop a comment below and let's chat! #SEO #digitalmarketing #dubai #successstory #hardworkpaysoff Harisco

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Follow eCom Ads for more Google Ads Strategies

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Imagine your SEO guy calls you tomorrow and says: "Our site traffic just doubled in a week!" Except I don't need to imagine, this happened for my website. We put video on all the landing pages at Nonagon Productions. Our site analytics after only a week showed: > More organic traffic > Higher site conversions > Better SEO rankings on all pages "But it only worked for you because video is what you sell" Wrong. This is a proven statistic, and the average is an 80% traffic increase. It doesn't matter what you work in, people want to see video. Product demos, customer testimonials, before/afters, about us, etc. Think about all the times YOU have looked for one of the above when considering a product. Even if you start with just a simple iPhone video, you will see results. Give it a shot and let me know how it goes.

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🤔 How to translate keywords to user-focused content? Join us at the Amsterdam SEO Meetup on June 27th to get the answer to that question, and much more! ➡ RSVP: https://lnkd.in/eNvv7s7J ⬅ 🤓 Everybody knows what ‘keywords’ are, and that you should use them in your content. How you should use them though, 𝘳𝘦𝘮𝘢𝘪𝘯𝘴 𝘢 𝘮𝘺𝘴𝘵𝘦𝘳𝘺 𝘵𝘰 𝘮𝘢𝘯𝘺 . Most content creators don’t seem to pass the point of ‘just put them in the text somewhere’ 🧙‍♂️ Arjan Jonker will show you a more intelligent way of using keywords – nay – keyphrases in content: from finding the right ones to 𝘁𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗶𝗻𝗴 𝗸𝗲𝘆𝘄𝗼𝗿𝗱 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝘁𝗼 𝗮 𝘂𝘀𝗲𝗿-𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗲𝗱 𝘁𝗲𝘅𝘁 – for a sales-page, blog-post or whatever page you are writing. 😎 Who is Arjan? Arjan has been writing and teaching about SEO-content since 2007. Hundreds of businesses are enjoying more relevant(!) visitors to their websites each day, thanks to his work. Although he still loves his job as a SEO-copywriter, 𝘵𝘩𝘦 𝘮𝘪𝘥𝘭𝘪𝘧𝘦-𝘤𝘳𝘪𝘴𝘪𝘴 𝘬𝘪𝘤𝘬𝘦𝘥 𝘪𝘯 𝘩𝘢𝘳𝘥. Which means that now he is also pursuing a career in the wonderful world of beer 🍺 A match made in heaven, if you ask me 😉 💌 Stay tuned for another update soon! ❗ Important: this is an in-person only event. There will be no recording. The goal is to connect, in-person, and discuss common challenges, ideas, cases, and have a good time. If you want answers, or you have questions: come and join us! 😃 #SEO #ContentMarketing #KeywordResearch #ContentCreation #DigitalMarketing #AmsterdamSEO #SEOmeetup

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OK I got a question for all you Google Ads Experts out there: Who has Demand Gen seen work? Like really work? I’m curious about your cases: Did it do nothing? Did it increase branded searches? Did it fill your audience lists (and thus profitable on remarketing)? Did you see the campaign spend but also get some conversions? Did you see the campaign work AND got a high return on ad spend? Did you have a high ROAS AND were you able to increase spend profitably? Please share your findings in the comments!

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Updates last week I made some big updates again to my Google Ads Setting template: - Added a new tip B184 - Added a new tip B185 - Alternative way to Install Cookiebot (without GTM) - Added a new video on How to debug your server-side container & check your conversions - How to install Ads conversions server-side - Added a demand gen implementation guide - How to implement a script - Added a new tip B186 - Added a new tip B187 - Added a new how-to-install a timer video - Added a new How to measure visibility elements For more information check my template. #PPC #SEA #Ads #GoogleAds

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