Hookflash ’s Post

We're in the Black Friday peak season and are asked to set up 8 new properties for reporting by market 😬 Normally that would frighten me, but fortunately for us it's a 5 minute job now! ⚡8 Properties ⚡30+custom fields each ⚡Dozens of custom events to add to GTM ⚡A totally custom channel grouping that would take hours to replicate across each property. ⚡Not to mention all the config changes you need to make to ensure a good setup All of that can be done in the time it took for me to write this post with our new automation tool. We haven't got a name yet but internally we're calling this Aule after the builder/smithing god from Tolkien's Lord of the Rings because we're all nerds... #Automation #GA4 #LordOfTheRings