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The journey of the Convert stickers… 🚀 It all started with Deborah O'Malley, who showed off the stickers during her live workshop. Her water sipper was sassy ... and her live workshop attendees eyed .. longingly. Then came #BeBetterNovember, where these beauties became the pièce de résistance. We shipped them out to 25+ eager experimenters. Just ask, and you shall receive. Literally. Having tantalized practitioners and turned demure laptops and planners cheeky… they’re now parked for good on Tracy Laranjo’s machine. But here’s the clincher: come Valentine's Day '25, we are unveiling something equally irreverent. Familiar - but with a twist. 🍊 We'll cause all kinds of mayhem. 🙂 🙂

Join us at the CRO Belgium Meetup: Experimentation culture in Ghent on January 21st for an evening packed with insights, meaningful conversations, and a whole lot of fun! Here’s the agenda 👇 🍕 6:00 PM – Doors open. Enjoy oven-fresh pizza and drinks. 🎤 7:00 PM – Karl Gilis from AGConsult shares “3 Things That Changed The Way I Think About Experimentation.” 💬 7:10 PM – Speed Dating: New Year's Resolutions. Meet new faces, share goals, and build connections! ☕ 8:00 PM – Break (grab a refill or two). 💡 8:20 PM – Annemarie Klaassen, Lead Experimentation at VodafoneZiggo, presents “Treat Your CRO Program as a Product.” Learn strategies to run more experiments, win leadership buy-in, and build a winning experimentation culture - straight from VodafoneZiggo's award-winning program. 🥂 9:00 PM – Networking & drinks. 📍 Ghent 🗓 Tuesday, January 21st, 2025 🎫 Free (but seats are limited to 75). Priority will go to in-house CRO pros, A/B testers, UX designers, and user researchers. Hosted by the amazing Els Aerts! 👏 Don’t miss this chance to connect with Belgium’s best CRO minds and kick off the year with fresh ideas, new faces, and inspiration for your experimentation journey. We’re thrilled to sponsor this event alongside AGConsult - your go-to for impactful A/B testing and UX design! Register now and secure your spot: https://lnkd.in/d2Vask_P

𝗖𝗥𝗢 𝗡𝗲𝘄𝘀 | 𝗪𝗲𝗲𝗸𝗹𝘆 𝗥𝗼𝘂𝗻𝗱𝘂𝗽 | 𝗗𝗲𝗰𝗲𝗺𝗯𝗲𝗿, 𝟭𝟲𝘁𝗵 The best of #ABtesting and #optimization on #LinkedIn last week 👇 💬 The Ultimate Sales Page Structure: 12 strategic sections to turn interest into conversions. 👉 Oliver Kenyon: https://lnkd.in/d6-jFTz6 💬 I put together a Notion database of 200+ product people to help PMs learn and grow: 👉 Paweł Huryn: https://lnkd.in/dtq7czAJ 💬 How can your company get better at experimentation? 👉 Iavor Bojinov: https://lnkd.in/dEgacgvj 💬 You may think that all it takes to improve copy performance is updating your h1 or CTA copy. 👉 Ekaterina (Sam) Howard: https://lnkd.in/db5N6cVU 💬 9 things I found out at the Experimentation Elite December 2024: 👉 Abi Hough: https://lnkd.in/dhYgq8KV 💬 "𝙍𝙚𝙨𝙚𝙖𝙧𝙘𝙝" often means "identify problems to solve." But it can also mean "verify that proposed solutions actually solve problems." 👉 Natalie A. Thomas: https://lnkd.in/dSZEbyNj 💬 No matter how good your CRO is, your 100 person Sales team would totally fail without a Sales Methodology adopted across the company. 👉 Chris Walker: https://lnkd.in/dmiSiRvZ 💬 Every B2B product claims one of these benefits: 👉 Diane Wiredu: https://lnkd.in/dTKCrR8z 💬 Impact Map: Another tactic to use metrics to align solutions with strategic direction. 👉 Büşra Coşkuner: https://lnkd.in/dZgBGfs3 💬 When the boss asks you how things are going with the A/B test you launched yesterday, show them this set of graphs. 👉 Ron Kohavi: https://lnkd.in/dkSw9vhH #CRO #news #conversionrateoptimization #marketing #analytics #experimentation #convert #optimization

Just ... Can't wait for V-Day! 😉 Partners in crime: Tracy Laranjo & Slobodan Manić

It is tags & mentions galore a day! These in particular are close to our heart. ❤️ Because the experts put in labor & love to amplify our content, or to spotlight the amazing work of partners using our A/B testing plaform. 👉 https://lnkd.in/ddFZBSs9 by Daphne Tideman. 👉 https://lnkd.in/dwF7yKbt by Linda Bustos 👉 https://lnkd.in/dXi-cwEK by Deborah O'Malley 👉 https://lnkd.in/d27aeWhp by Daphne Tideman 👉 https://lnkd.in/d_H2WgvX by Christine Bookless The links to the original resources (where applicable), are in the comments. PS: Some posts are #sponsored. Experimenters are busy ... We respect their time. PPS: We only work with folks we believe in, and who align with our values. Experts always have the freedom to critique and feedback content. Our goal is to improve through these collaborations.  

WHO'S EXCITED?? WE ARE! EXCITED TO REWARD FRESH & SEASONED VOICES IN #CRO !! A joint initiative by Women in Experimentation & Convert.com, the aim of the Speak Up to Uplevel contest (Sprint #2) is to encourage female and non-binary contributors to carve out their own space, find their voice, and set up their own table (if there isn't one!). Here’s a peek into how we chose our winners - transparency first! ✔️ Rising Stars: Judged on consistency and quality of contributions. ✔️ Experienced Contributors: Evaluated on thought leadership, originality, and how effectively they shared insights. ✔️ Both groups received feedback, and how they incorporated this feedback was crucial for their post-feedback scores. 🏆 And now, our winners! ✨ Rising Star Winner: Ninsiima Rukandema Prize: $1,000 + a seat in Erin Weigel’s TLC Learning Group Course "This competition really got me into the habit of being unapologetically loud and proud about what I do while challenging myself creatively to come up with engaging ways to get that information across!" 🌟 Experienced Contributor: Rosie Hoggmascall Prize: $1,000 + a seat in Erin Weigel’s TLC Learning Group Course "I'm amazed and grateful at the support this community gives - thank you to the team for running this competition and encouraging more women to post, create and build their brands online." We couldn’t be prouder of the incredible effort and growth from all participants! A huge thank you to our brilliant judges, Lucia van den Brink, Daphne Tideman, Carmen Apostu, and Luiza de Lange, for their thoughtful evaluations, and to every participant who showed up with courage and creativity. Swipe through to meet the winners 👇

This wasn't really a same-old/same-old kind of event. We generally do not do single speaker panels, because we want to maximize the insights & perspectives delivered, per minute, for our attendees. But this one was an exception. Jim Huffman of GrowthHit is one of the best speakers we've had on. And the sesson has set the bar for future 'webinars' at Convert. Here are 5 reasons why you need to tune-in right now (We bet you've seen 'video courses' with less overall value). 👉 Jim shared actual case studies with real brands (everything was unblurred. No vague references. Real results) 👉 He broke his presentation and the tests run by roadblocks. Like roadblocks to clarity, roadblocks to value etc. Getting to the heart of why you are testing is not only instrumental to understanding customer behavior, it also enables proper logging & result tagging for meta analyses. 👉 Jim walked us through clear before-afters and specific changes made. 👉 He & Deborah O'Malley dug into why the adjustments were relevant. 👉 Jim tied each case study back to the core promise of the session: Revenue-rich variants We can't wait to have him back for an encore. If you have a Shopify store === you CAN'T miss this. https://lnkd.in/dcGW-5rh

#BeBetterNovember is done. But we can't abandon our cause - data literacy. Nostalgically tagging Hugo Wilson again. There are few better in the game than Conversion.com, when it comes to educating our space based on the meta analysis of their own results repository. Hugo kindly gave us a tip + a sneak peek into how Conversion goes about ensuring that decades of data can yield 50,000-foot views and patterns. 📌 "We tag all experiments with valuable dimensions like our levers, areas, industry, and psychological principles used. This can also allow you to build a powerful database of your experiments, enabling you to conduct meta-analyses that provide broader insights beyond individual tests. At Conversion, we’ve tagged over 20,000 experiments with these dimensions, giving us the ability to identify trends and patterns across industries and test types. This repository not only helps us develop more targeted hypotheses, but we can now leverage AI to predict winning experiments with even greater accuracy. By tagging your experiments, you’ll gain long-term insights and the ability to make learnings across a series of experiments through meta-analysis." 📌 Here are some examples of how the brilliant minds over at Conversion challenge norms within the industry, through proper caveats and the diligent use of the scientific method. 1️⃣ https://lnkd.in/dtndR7A2 2️⃣ https://lnkd.in/eK5UWP_B

Back in June, the 2024 Experimentation Elite gave us a summer to remember! From celebrating milestones to sparking incredible conversations, it was everything we love about the CRO community. Here are the top 3 highlights: 1️⃣ Taking home the Whole Market A/B Testing Tool of the Year award! 🏆 This recognition fuels our commitment to customer growth, sustainability, and innovation. 2️⃣ Connecting with an amazing community of experimenters who inspire us every step of the way. The energy and insights shared were unmatched. 3️⃣ Game-changing talks and workshops that left us inspired, motivated, and ready to take on the next big challenge. Now, the countdown is on—Winter Edition is TOMORROW! ❄️ We are particularly stoked about the following talks:  - Humanizing Digital Experiences: Unlocking the Power of Your Data - Unusual copywriting approaches that lead to unusually good results - Practical AI for Product Teams: Empowering Problem-Solving and Ideation A massive thank you to Jackie Bissell and Craig Redfern Rayner for curating another extraordinary event. What are you most excited for? Tell us below! ⬇️

𝗖𝗥𝗢 𝗡𝗲𝘄𝘀 | 𝗪𝗲𝗲𝗸𝗹𝘆 𝗥𝗼𝘂𝗻𝗱𝘂𝗽 | 𝗗𝗲𝗰𝗲𝗺𝗯𝗲𝗿, 𝟵𝘁𝗵 The best of #ABtesting and #optimization on #LinkedIn last week 👇 💬 "𝗦𝘁𝗮𝘁𝗶𝘀𝘁𝗶𝗰𝗮𝗹𝗹𝘆 𝘀𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝘁" adds 𝘇𝗲𝗿𝗼 𝘃𝗮𝗹𝘂𝗲 to business decisions. 👉 Samuele Mazzanti: https://lnkd.in/dBYRmwR3 💬 Heterogeneous Treatment Effects (HTE), a statistical jargon, which is more colloquially known as "Slicing and Dicing" in Analytics, is a powerful tool in analyzing a/b test data. 👉 Pritul Patel: https://lnkd.in/dauWFzKr 💬 15 𝗧𝗲𝗱 𝗧𝗮𝗹𝗸𝘀 𝗔𝗯𝗼𝘂𝘁 𝗘𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 👉 Nils Stotz: https://lnkd.in/dWZp7UVe >> Perfect holiday playlist... We are totally swiping this. Thanks, Nils!<< 💬 Slobodan has interviewed 157 experts in the CRO industry and he knows exactly what their most important traits are. 👉 André Morys: https://lnkd.in/dMTXsu7t 💬 The key Experimentation Ceremonies that have worked for me over the years in the organizations I’ve been a part of. 👉 Luiza de Lange: https://lnkd.in/dDW4G--B 💬 𝐇𝐨𝐰 𝐜𝐨𝐠𝐧𝐢𝐭𝐢𝐯𝐞 𝐛𝐢𝐚𝐬𝐞𝐬 𝐢𝐧 𝐝𝐚𝐭𝐚 𝐯𝐢𝐬𝐮𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐜𝐚𝐧 𝐢𝐦𝐩𝐚𝐜𝐭 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧-𝐦𝐚𝐤𝐢𝐧𝐠 👉 Veronika Morozová: https://lnkd.in/dXupAYjt 💬 Unfinished new blueprint focused on how to affect testing IMPACT. 👉 Ben Labay: https://lnkd.in/dKQGtPxY 💬 𝗬𝗼𝘂𝗿 𝗖𝗧𝗔 𝗯𝘂𝘁𝘁𝗼𝗻𝘀 𝗮𝗿𝗲 𝘀𝗶𝗹𝗲𝗻𝘁 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗺𝗮𝗰𝗵𝗶𝗻𝗲𝘀 👉 Haliena B.: https://lnkd.in/dcTQ_9r3 💬 Is your SaaS company a "good" or "great" performer? 👉 Atisha Banjare: https://lnkd.in/dUQNMBDd 💬 𝗢𝘂𝗿 𝗮𝗹𝗹-𝗶𝗻-𝗼𝗻𝗲 𝗽𝗹𝗮𝗻𝘀 𝗝𝗨𝗦𝗧 𝗴𝗼𝘁 𝗯𝗲𝘁𝘁𝗲𝗿. 👉 Convert.com: https://lnkd.in/dw_sNFA5 #CRO #news #conversionrateoptimization #marketing #analytics #experimentation #convert #optimization