Hookflash ’s Post

Unassigned traffic in #GA4. Yep, it can be as simple as using a Custom Channel Grouping. But there's a number of other reasons why this can, and does, occur. Yikai has written literally the definitive article of our times on the matter, looking at every possible cause and solution. Well worth a read if you have this issue! Link in comments. #unassignedtraffic #webanalytics