Brandingmag

What makes your brand hard to buy? In his latest article, Hunter Thurman explores the physical barriers that potential customers face when making a purchase: Price—is it worth the cost? Time—what am I giving up if I choose this?  Social—how will others perceive my choice? Physical—will this negatively affect me, physically? Emotional—will I be disappointed by this choice? Learn more about the physical barriers preventing customers from choosing your product here: https://bit.ly/3YJMnIJ #BrandStrategy #CustomerExperience #MarketingTips

Did Apple’s famous “Think Different” campaign actually drive brand growth? In John James’ latest installment of his brand campaign series, he explores the role the iconic campaign played (or didn't) in growing the tech giant's brand to the global status it maintains today. Find out if Apple’s success really comes down to great advertising strategies or simply the products themselves: https://bit.ly/3AyvGI4 #BrandGrowth #Apple #MarketingStrategy

What is a thought leader and why is everyone becoming one?  “Thought leadership is generally defined as a type of content that turns an opinion on business, branding, and/or marketing into an actionable insight.”   Thought leadership is quickly becoming the go-to content strategy to attract more business—but how does it work in the world of branding?  https://bit.ly/3ND9EXy #ThoughtLeader #Storytelling #DigitalBranding

Brand films are incredibly powerful tools, but are you truly maximizing their potential? There are many practical techniques for creating marketing momentum and filling your content calendar with assets from your brand film.  Discover the most effective ways to optimize your content and make the most of every clip, behind-the-scenes footage, soundbite, and premiere without adding unnecessary effort: https://bit.ly/4gmaOUq

Building a personal brand that really stands out in today's crowded digital landscape requires more than a big network and polished pictures. You must find the balance between your true self and the external goals you want to achieve. Gidyon Thompson breaks down the steps of building a strong personal brand (i.e., one that is genuine) in his recent article, focusing on pillars such as: Achieving congruence of self—Making your brand more real by bridging the gap between who you are now and who you aim to be. Finding your *sweet spot*—Connecting the ideal self that you can reach with your current strengths to create an inspiring brand. Are you ready to make your personal brand stand out? Read more: https://bit.ly/4gq6GDc #Branding #Communication #Marketing #PersonalBranding

When it comes to crafting your identity, perfecting your strategy, or refining your customer experience, it all comes down to the crucial elements of an enduring and resonating brand. By curating the articles from our brilliant group of contributors, we shed light on your ongoing questions—regardless what your "zone of genius" may be. Visit our website: https://bit.ly/4gjBTrt #branding #creativity #strategy

Social this, social that... Is "social" the most misunderstood word in marketing? It's fascinating how social factors can have such a significant impact on customer decisions—even more than price. In his latest article, Hunter Thurman, President of Alpha-Diver, explores several of these social dynamics influencing our shopping habits: → Normative — decisions hindered by the pressure to conform to social norms → Punitive — decisions hindered by the fear of judgment from others → Imposition — decisions hindered by having to interact with others Understand how these might be affecting your own marketing by reading more here: https://bit.ly/46NzgK6 #Neuroscience #Neuromarketing #ConsumerBehavior

When our former managing editor writes an article, everyone pays attention. His topic of choice? How it feels like anyone can become a "thought leader" these days. His take? Unlike superficial content, effective thought leadership transcends mere opinions by offering practical advice and strategic perspectives that can be implemented by the reader. See how Noah Lekas delves into this buzzword jungle—analyzing the hype around thought leadership—in his latest contribution here: https://bit.ly/4dcn1Zr

It's time we acknowledged the true economic potential of the brand. Read this piece by Ian Humphris, founder of NOKAMO Consulting, a strategic and creative consultancy that specializes in strengthening established brands and crafting new ones: https://bit.ly/4d4pLYP #branding #creative

Brand storytelling revolves around establishing an emotional connection with your audience. Meanwhile, establishing your thought leadership by blending emotion with expertise elevates your brand’s impact. It’s no surprise that renowned brands such as Adidas, Nike, Patagonia, and On have been combining these elements throughout their strategies to better engage authentically with their audiences. Read this insightful article from Willem Haen, renowned brand leader, and level up your game: https://bit.ly/3W6DmJK