John James

I'm on the hunt for a #research #agency with access to tools to help deliver a market sizing project confined to the WA market. Important to have access to a WA panel. Who would you recommend? #marketresearch #marketsizing #addressablemarket

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Directors - the way decision-makers buy products and services has shifted over the last few years. A LOT... Most of their decision-making is done BEFORE they even speak to your sales team 🕵️‍♂️To prove the point...How do YOU make high-ticket buying decisions? You go to the internet first and learn about options through Social Media, websites & videos. Right? You only speak to a salesperson once you’re reasonably sure what you want The same is true for selling your B2B services online...

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One common misconception about fractional marketing executives (CMOs) is that they will just perform adjunct tasks like email marketing or run the digital advertising. In reality, their role is much more strategic. They help a business define its strategy and then assist in setting up an organisational infrastructure (internal or external or both) to accomplish those goals. They manage a department and a budget and remain accountable for results. They bring in the vision for content, social media, and the entire marketing function. Organisations can hire someone who has that passion and experience and gets to do the part that they love, while businesses only pay for their highest-value element. This allows them to apply just the right resources at the right time, place, and channel to engage target audiences, deepen brand affinity, and experience longer-term business growth. A fractional marketing framework is a win-win for everyone. ❤️ #marketing #strategy #cmo

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Directors - the way decision-makers buy products and services has shifted over the last few years. A LOT... Most of their decision-making is done BEFORE they even speak to your sales team 🕵️‍♂️To prove the point...How do YOU make high-ticket buying decisions? You go to the internet first and learn about options through Social Media, websites & videos. Right? You only speak to a salesperson once you’re reasonably sure what you want The same is true for selling your B2B services online...

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Do KPIs stifle or spark innovation? In episode 13, Idris Jala and I unpack how often and how closely organisations or teams should be measuring and monitoring KPIs. Topics include: 📺 Netflix’s self-led KPI approach 🔴 PEMANDU Associates’ stringent KPI setting and how it creates accountability for both businesses and governments 🧐 The Pareto (80:20) Principle for prioritising key causes that unlock big effects Catch the full episode on YouTube or Spotify (links in bio)

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In professional services marketing and thought leadership content: 1. Accuracy is essential. 2. Clarity is a differentiator. 3. Engaging is an unfair advantage.

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ABM and food - a winning combination. Qué? Back in late 2020… My colleague, Fes Askari suggested we launch a Lunch a Learn workshop. “You know”… he said… “We’ll send people lunch and we’ll talk about their ABM plans and strategy”. Everyone has to eat. So why not combine eating with talking about ABM? Well… as the say…the rest is history. We launched our workshop: ABM Lunch & Learn. Kind of as a BETA at first. We tested. We learned. We did a few. We saw that there was real ‘appetite’ to talk about ABM. We saw that there was real ‘hunger’ to learn what good ABM looks like. We saw that there was a real ‘thirst’ for knowledge on the latest ABM developments. Fast forward 4 years… And we have delivered more than 300 ABM Lunch & Learn workshops. That’s 300+ companies that have raised their hand and said... Tell me more about what good ABM looks like. We stopped sending the lunches some time back. Why? Well we were doing the workshops at breakfast, brunch, lunch, afternoon tea, and dinner time! But we kept the name. Things evolve. ABM has evolved in these last 4 years. But, we’re still seeing a huge 'appetite' for this workshop. And we’re gonna keep going and keep helping B2B Marketers to navigate ABM. I’ll drop a link in the comments - it might be something you are craving? P.S.: Sorry for all the food related puns! 😀 --------------

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How Long Does It Take for SEO to Drive More Traffic?

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How Long Does It Take for SEO to Drive More Traffic?

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3 Lessons From The Godfather Of Advertising Dan S Kennedy was at his ‘No-BS’ Best 👇 Last month I took the timeout of my busy schedule to cross off a bucket-list item… To meet this old cranky dude who spit absolute facts for 3 days straight. Sharing 40 years of advertising and direct response wisdom. I flew all the way to Dallas, Texas for it. At considerable cost. From a time and money perspective. And it was worth every penny. Here were my 3 biggest takeaways from the Godfather: 1/ The Majority Is Almost Always Wrong The super successful are in the top 5%. That means that 95% of the rest aren’t super successful. This is an unpopular opinion… Especially in today’s society. But it’s extremely important if you operate in the results economy. (AKA the real world) There are always going to be winners and losers. And I want to be on the winning side. So you must be willing to ignore the opinions of 95% of people out there. And block out their opinions… And instead rely on objective facts and results to make great advertising. 2/ One Is The Worst Number In Business Businesses built on ONE of anything are destined to fail… Let me explain… Most businesses that we see in our space… Are built off only one lead source. Maybe it’s referrals… Cold emails...  LinkedIn DMs... Or a veteran BDM who can’t do anything in the business except sell… But that’s all they’ve got. Just a reliance on ONE thing. And when that thing breaks. The business breaks. So you must diversify. Because diversity = stability. Once you stop relying on one… - Staff member - Supplier - Service line - Traffic source It gives you complete peace of mind. And your business is no longer built on a house of cards. This is especially true in marketing and business building. Never forget… One is the most dangerous number in business. 3/ Use Blunt Instrument Instead Of Surgical Tools I see this all the time. People running AB tests on stuff that doesn’t work. They blurt out excitedly… ‘We should test that!’ No… Not really. You can’t optimise ZERO. It’s way easier and faster to get the sledgehammer out. And change things up radically in your marketing. New Offer. New Copy. New Campaign. New Audience. New Team. These are the blunt instruments at your disposal to get where you want to go faster. If you want to make serious improvements… Get the sledgehammer out. ______ Getting out and taking some time to myself was also equally awesome. Feeling refreshed and recharged. And I’ve got a whole bunch of mental models to use to grow my business. I got 77 pages of notes from the conference… If you want me to share some more takeaways - let me know in the comments. ✌️ Matt Craike  ☝️Building world-class lead generation campaigns for businesses that want to double their sales in the next 12 month.

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Get my new book FREE for a limited time and Get the Heck Outta Marketing Overwhelm. =) 🇺🇸 USA: https://lnkd.in/gvwu2rS5 🇨🇦 Canada: https://lnkd.in/gTJ7V7dE 🇦🇺 Australia: https://amzn.to/4eafmM2 Quick Tip: When you are getting free ebooks from Amazon do not use the "Read for Free" button. You should use "Buy Now" while the kindle price is $0.00. "Read for Free" is Kindle Unlimited which requires payment. #MarketingStrategy #BusinessSuccess #EntrepreneurLife #SmallBusinessGrowth #DigitalMarketingTips #MarketingSolutions #OvercomingChallenges #MarketingHelp

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This first-time customer just placed an order for $935.85. Over the last 23 days they have visited the site 22 times. It's a great illustration on why you should create content and messaging that appeals to all types of buying behaviours. Some buy right away - I've seen it happen even on a $2,500 ticket price. Others think it through, for a whole bunch of reasons. Your job as a business owner is to make sure that whenever they're ready to buy, it's your brand they're thinking of. #ecommerceforsmallbusiness #allinonemarketing #holisticmarketing

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5 Common Content Marketing Mistakes and How to Avoid Them?

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Can you adapt from the service mindset of running an agency to run a scalable product business? That's one of the challenges we'll be discussing on next Tuesday's webinar. Come join us.

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We are all looking for that edge, that one thing that will help us to stand out more than our competitors but one principle has remained steadfast: the need to produce high-quality, trustworthy content. Google’s E-E-A-T guidelines—Experience, Expertise, Authoritativeness, and Trustworthiness—are central to this endeavour. These guidelines are not just buzzwords; they are fundamental to how Google evaluates content and determines its relevance in search engine results. For companies seeking to enhance their online presence,... The post Understanding Google’s E-E-A-T Guidelines: A Comprehensive Guide for Content Creation appeared first on Ruddle Digital.

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We are all looking for that edge, that one thing that will help us to stand out more than our competitors but one principle has remained steadfast: the need to produce high-quality, trustworthy content. Google’s E-E-A-T guidelines—Experience, Expertise, Authoritativeness, and Trustworthiness—are central to this endeavour. These guidelines are not just buzzwords; they are fundamental to how Google evaluates content and determines its relevance in search engine results. For companies seeking to enhance their online presence,... The post Understanding Google’s E-E-A-T Guidelines: A Comprehensive Guide for Content Creation appeared first on Ruddle Digital.

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