Our vision is to establish brand in the language of the boardroom, evangelising its commercial capacity to energise organisational change. The work we do drives an exponential increase in the long-term tangible (and intangible) value of our clients' businesses.
External link for NOKAMO Consulting
London, GB
Gibb Street
Birmingham, England, GB
NOKAMO Consulting reposted this
Paint-by-numbers processes, quarterly capitalism and a cost-out obsession are killing competitiveness. Our new report proposes putting brand at the heart of business strategy, where it can magnify the value of invested capital across every department, and bring about transformational growth. Link to the digital version below. Want a hard copy? Connect with and DM Sal Thomas. We have a limited number to give away.
Economics before aesthetics....
JAGUAR IS PUMP ‘N DUMP ECONOMICS. But we’re being ‘manipulated’ to look at the cars & comms work, when in reality there’s a bigger play going on in the background. The facts are you can’t buy a new Jag today. No one has really bought them for years (-80% drop in 2023) For comparison, BMW sold 362K cars in the US, Jag 8k. In real terms, Jag hasn’t been able to compete with Audi, Mercedes etc across the 4Ps for years. Strategic redundancy is being engineered into the dealer network (target -60% dealerships in ’25), & supply chains. Or as the CEO put it, a full global shut down of manufacturing & sales “for a 2year reset”. Wow. How do you reset a business with no income and mind boggling overheads?! The only logic left is a repositioning. New target (youthful), new product (concepts only atm), new comms (eeeek). However, 30 somethings don’t buy £120k electric cars, en masse But $403bn TATA (Jag’s owners) know this, and don’t actually need Jag to sell any… While we’re all gossiping about the rights or wrongs of the ads, TATA are orchastrating a pump ’n dump scheme. Execute a very controversial & news worthy repositioning. Tick. Register public interest in model/show cars via maaaaassive global coverage, commentary, news jacking, celeb deposits. Tick. And then sell the business on the back of the “enormous interest, latent love and consumer demand for the Jaguar brand”. Insert Geely (Chinese co, $16bn), or Wang...both acquisitive, looking for auto brands (the former recently bought Lotus), to add bona fide heritage to their amorphous, no brands (BYD?!) auto portfolio. They then do a proper Jag repositioning commensurate with its history, invest ‘patient capital’, reengineer on their existing chassis/power platforms to keep costs low (a la MG c/o SAIC Motor Corp, Nanjing)…and then share with the world. It’s all about sales. Just not the cars. It never was.
Paint-by-numbers processes, quarterly capitalism and a cost-out obsession are killing competitiveness. Our new report proposes putting brand at the heart of business strategy, where it can magnify the value of invested capital across every department, and bring about transformational growth. Link to the digital version below. Want a hard copy? Connect with and DM Sal Thomas. We have a limited number to give away.
Are you trying to define your business with a set of clichéd company values? Stop. Our report shows you how to use the full power of brand to unlock competitive advantage. 👇 Link in the comments. #TheBusinessIsBrand #BrandStrategyIsBusinessStrategy #BrandConsultancy #EconomicsBeforeAesthetics
From the moment of its conception, your brand needs to inform your entire business world. Does it? Find out with our report linked in the comments. #TheBusinessIsBrand #BrandStrategyIsBusinessStrategy #BrandConsultancy #EconomicsBeforeAesthetics
📈 Need some evidential ammo to get support for your brand? We’ve curated everything you might need in our ‘Business Is Brand’ report. 👇 Link in the comments #TheBusinessIsBrand #BrandStrategyIsBusinessStrategy #BrandConsultancy #EconomicsBeforeAesthetics
A good punch comes from the whole body, yet brand is being increasingly siloed. Our report sets out how to get it off the canvas and back into the boardroom, where it belongs. 👇 Link in the comments. #TheBusinessIsBrand #BrandStrategyIsBusinessStrategy #BrandConsultancy #EconomicsBeforeAesthetics
🔔 NEW ARTICLE: MAKING THE INTANGIBLE TANGIBLE 🔔 In this guest piece, Samuel Brealey 🟣🔵🟢🟠🔴 argues that brand management transcends marketing, and requires strategic oversight that acknowledges both the measurable and unmeasurable factors that drive value. Head over to NOKAMO Editorial to get your fix....
Brand is the drum beat that everyone can march to; the difference between operational discord and organisational harmony. How’s your tempo? Download our report to find out. Link in the comments. #TheBusinessIsBrand #BrandStrategyIsBusinessStrategy #BrandConsultancy #EconomicsBeforeAesthetics
Business drowning in complexity? ‘Brand’ might just be the lighthouse you need to guide it to terra firma. 👇 Find out why in our report linked below. #TheBusinessIsBrand #BrandStrategyIsBusinessStrategy #BrandConsultancy #EconomicsBeforeAesthetics