It's time we acknowledged the true economic potential of the brand. Read this piece by Ian Humphris, founder of NOKAMO Consulting, a strategic and creative consultancy that specializes in strengthening established brands and crafting new ones: https://bit.ly/4d4pLYP #branding #creative
Marcelo Assaf
5mo
Agree. The new generation of marketers focused only on performance doesn’t understand what branding really means.
Rande Vick
5mo
Brand needs a rebrand. Stat.
Ian Barrie
5mo
Indeed.
Sr Brand Strategist @ AtticSalt | Guiding visionary brands and leaders to win the hearts and minds of the people that matter most.
5mo💯 I’ve worked with plenty of C-suite clients and many are confused about what is meant by “brand.” And it’s not completely their fault. Our industry complicates the idea of brand, the steps to achieve outcomes, and the outcomes themselves. The language we use is often confusing even amongst people in our profession.