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Brand storytelling revolves around establishing an emotional connection with your audience. Meanwhile, establishing your thought leadership by blending emotion with expertise elevates your brand’s impact. It’s no surprise that renowned brands such as Adidas, Nike, Patagonia, and On have been combining these elements throughout their strategies to better engage authentically with their audiences. Read this insightful article from Willem Haen, renowned brand leader, and level up your game: https://bit.ly/3W6DmJK

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Flavia Barbat

Human-inclined editor-in-chief @ Brandingmag {· Creator of Editorial Marketing

5mo

I can always count on Willem to contribute fantastic articles that show his strategic thinking and true passion for the craft. Not to mention he's a big fan of thought leadership's role in small and large organizations alike, so you know I'm a fan 😊

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