𝗙𝗿𝗼𝗺 𝗔𝗽𝗽𝗹𝗲 𝘁𝗼 𝗘𝘁𝘀𝘆: 𝟱 𝗛𝗼𝗹𝗶𝗱𝗮𝘆 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗧𝗵𝗮𝘁 𝗦𝗵𝗼𝘄 𝗔 𝗙𝗼𝗰𝘂𝘀 𝗢𝗻 𝗗𝗲𝗲𝗽𝗲𝗿 𝗛𝘂𝗺𝗮𝗻 𝗡𝗲𝗲𝗱𝘀 The holiday season is already being celebrated in some parts of the world, and you’ve probably seen some of the creative Christmas ads from the bigger brands. To end the year inspired, we’ve handpicked five campaigns that focus on human connection and deeper needs. These ads highlight how storytelling can build stronger, value-driven brands, but we’ll also explore the potential risks they face in delivering such meaningful messages. Enjoy! https://lnkd.in/d-egR4zQ
The Branding Journal
Business Content
The Branding Journal is an independent online journal about strategic branding worldwide.
About us
The Branding Journal is an independent media platform for strategic branding. Since 2014, we publish in-depth articles, case studies, interviews, and resources about brand strategy for marketers, entrepreneurs, and brand designers around the globe. Our goal is to empower industry professionals and businesses with the tools and knowledge they need to build strong brands and implement brand strategies effectively. Our goal is to empower industry professionals and businesses with the tools and knowledge they need to build strong brands and implement brand strategies effectively.
- Website
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www.thebrandingjournal.com
External link for The Branding Journal
- Industry
- Business Content
- Company size
- 2-10 employees
- Headquarters
- Tallinn
- Type
- Privately Held
- Founded
- 2014
- Specialties
- branding, brand management, brand strategies, marketing, and brand
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Tallinn, EE
Employees at The Branding Journal
Updates
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In a marketing world full of AI, assumptions, and endless noise, how can brands truly connect with people on a personal level? Our new article by branding expert Jakob Trpin dives into an interesting yet surprisingly overlooked idea: What if brands understood and tailored their interactions based on different personality types—extroverts, introverts, and ambiverts? By stepping into their shoes, can organizations create brand experiences that genuinely resonate and lead to more meaningful experiences? Discover more here: https://lnkd.in/dDvfzdCP
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𝗬𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗱𝗲𝘀𝗶𝗴𝗻 𝗽𝗹𝗮𝘆𝘀 𝗮 𝗯𝗶𝗴 𝗿𝗼𝗹𝗲 𝗶𝗻 𝗵𝗼𝘄 𝗽𝗲𝗼𝗽𝗹𝗲 𝗽𝗲𝗿𝗰𝗲𝗶𝘃𝗲 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱. In our latest article, Mordy Oberstein, who leads SEO Brand at Wix, shares some great tips on how to improve your site for branding purposes. Learn more: https://lnkd.in/etAtqmr8 #branding #webdesign
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We love hearing feedback from all of you! Thanks for sharing, Daniel!
Award-Winning Marketing Leader • Strategic Advisor to Technology Companies • Stand-out, Metrics-Driven Marketing, Branding & Communication Strategies • Global Teams up to 90 • Up to $25M Budget
Brand vs. Demand? Let’s talk about the $3.5 Trillion mistake The Branding Journal is one of my go-to resources for sharp insights into branding, #marketing, and strategy. Recently, they covered Interbrand’s Best Global Brands report, and one stat stood out that every marketer should take note of: 👉 $3.5 trillion in cumulative brand value lost. 👉 $200 billion in missed revenue opportunity in the past year alone. Why? A shift toward short-term performance marketing at the expense of long-term brand investment. Here’s the reality: there’s no such thing as #brand vs. demand generation. It’s always brand AND! The past few years of over-indexing on “profitable growth” at the cost of brand building? It’s marketing’s (and the Board's) equivalent of jumping the shark. The Branding Journal and Interbrand sum it up much better than me: “Utilizing our Best Global Brands data, we see that an increased focus on operational efficiency and short-term performance tactics over mid-term and long-term brand potential has cost the world’s most valuable brands $3.5 trillion USD in cumulative #brand value since we started our study.” This is a wake-up call for #marketers, leaders, and brands: short-term wins may boost metrics, but long-term brand health is what drives sustained growth. Let’s make the case for balance—because profitable growth doesn’t happen without brand growth. #cmo #brandstrategy #leadership https://lnkd.in/gTyzwmXY
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We've just updated our analysis of Jaguar's brand strategy following their Type 00 concept reveal in Miami. 👀 Read the complete analysis here: https://lnkd.in/dX4UuGhF
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The Branding Journal reposted this
Head of SEO Brand at Wix | Founder of Unify Brand Marketing | Brand Strategy | Brand Development
Everything you do as a brand sends subtly powerful signal to your users. Site design included! Learn how your site design might be sending unexpected signals to your audience & what you should be doing about it in my first post on The Branding Journal! #websitedesign #marketingstraetgy https://lnkd.in/ebRjtNq3
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𝗝𝗮𝗴𝘂𝗮𝗿'𝘀 𝗿𝗲𝗯𝗿𝗮𝗻𝗱: 𝗯𝗼𝗹𝗱 𝗺𝗼𝘃𝗲 𝗼𝗿 𝗯𝗼𝗹𝗱 𝗺𝗶𝘀𝘁𝗮𝗸𝗲? 𝗛𝗲𝗿𝗲'𝘀 𝗼𝘂𝗿 𝗱𝗲𝗲𝗽 𝗱𝗶𝘃𝗲 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀: https://lnkd.in/dX4UuGhF #jaguar #rebrand #branding
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Jaguar has rebranded, and it seems like it's one of the most drastic/unusual rebrands of 2024. We'll analyze this well and come back with an in-depth take on this move. Stay tuned, and let us know what your thoughts are in the meantime! https://lnkd.in/dHR8v2XQ
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An interesting take on Oat-Ly's product extension by Laura Ries
Positioning Strategist | 22 Immutable Laws of Branding | Visual Hammer | Bestselling Author | Keynote Speaker
When your new line extension makes your Original and best selling product look bad! Introducing Oatly Super Basic. Honestly I never looked at the ingredients of the original - I trusted Oatly to be healthy and clean. I picked original, low-fat or full-fat. Now comes Oatly Super Basic?!? And my choice is now tough. Super Basic basically says the Original has too many extra ingredients. So now I feel bad buying the Original. I am looking at the ingredients and think oh gosh - why do they have all this stuff in there? Rapeseed oil is good, right? But I am also not sure about the Basic. Will it taste as good? It only has 1 gram of fat, I wanted the Original tasty version with 5 grams of fat for my coffee. And how is this Basic with 1 gram different from the Low-Fat with 1 gram? Why are there so many choices for me to make??? At this point, maybe I just go back to Fairlife! More protein, less sugar! Oatly had a choice - if simple is better why not just update the product so all the Oatly products were simple and clean? This line extension is like a billboard in the case that says "Hey you in case you didn't notice our Original is full of added extras you may not want! Sorry we have fooled you for so long - but you can switch to our Super Basic that is actually healthy and wholesome." #positioning #oatly #fairlife
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𝗖𝗿𝗲𝗮𝘁𝗲 𝗜𝗺𝗽𝗮𝗰𝘁𝗳𝘂𝗹 𝗕𝗿𝗮𝗻𝗱 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗶𝗻 𝗛𝗮𝗹𝗳 𝘁𝗵𝗲 𝗧𝗶𝗺𝗲 𝗪𝗶𝘁𝗵 𝗢𝘂𝗿 𝗣𝗿𝗼𝘃𝗲𝗻 𝗦𝘁𝗲𝗽-𝗕𝘆-𝗦𝘁𝗲𝗽 𝗠𝗲𝘁𝗵𝗼𝗱 As marketers and industry experts, we often face these challenges: — Piecing together branding frameworks from multiple sources — Trying to save time while still creating compelling brand strategies — Needing a reliable and practical system for branding work or consulting Sounds familiar? Our Ultimate Brand Building System is solving all those challenges. And during the month of November, you can get access for $249 (originally $690) — Only 15 spots available! Why choose our system? — Complete A-to-Z branding methodology for thorough strategies, from research to measurement — Save time with ready-to-use templates adaptable to any brand — Increase your confidence and client satisfaction with comprehensive brand strategies Learn more: https://lnkd.in/dMB_g2wa