Redefining the competitive set was key to establishing Snickers as an anytime food, satisfying intrusive hunger as the perfect fill. #brandstrategy #branding #brandmanagement https://lnkd.in/gk6sKtU3
Branding Strategy Insider
Business Content
Westlake Village, California 1,584 followers
Helping marketing-oriented leaders and professionals define and grow brand value since 2006.
About us
Branding Strategy Insider serves 60,000+ senior-level marketers and business decision makers daily and is the leading resource for thought leadership in brand strategy and brand management. Since 2006 we have been helping marketing oriented leaders and professionals build strong brands. We strive to promote debate and conversation about the value and role of brand in today’s businesses, offer a 360-degree perspective of the rapidly evolving discipline of brand strategy, and advance the discipline of brand management. We feature the thought leadership of Jack Trout, Seth Godin, Malcolm Gladwell, Mark Ritson, Peter Drucker, Kevin Roberts, Geoffrey Colon, Chris Wren, Hilton Barbour, Paul Friederichsen, Martin Roll, Walker Smith, Carmen Simon, Jerome Conlon, Martin Lindstrom, Al Ries, Emmanuel Probst, John Sculley, Derrick Daye and others. A recent partnership with the Harvard Business School Press expands our range of marketing insight. Advertising Age recognizes Branding Strategy Insider as the leading resource on brand management on its list of the world's Top 150 marketing resources. Join us at: www.BrandingStrategyInsider.com
- Website
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http://www.brandingstrategyinsider.com
External link for Branding Strategy Insider
- Industry
- Business Content
- Company size
- 11-50 employees
- Headquarters
- Westlake Village, California
- Type
- Privately Held
- Founded
- 2006
- Specialties
- Brand Management, Brand Strategy, Customer Insight, Customer Experience, Brand Innovation, Brand Differentiation, Advertising, Marketing, Brand Leadership, Global Brands, Startups , Brand Culture, Brand Growth, Brand Positioning, Brand Licensing, Brand Research, Digital Strategy, Brand Architecture, Brand Equity, Brand Purpose, Brand Engagement, Brand Storytelling, Brand Extension, Brand Identity, Brand Education, Brand Training, Brand Relevance, Marketing Jobs, and Marketing Courses
Locations
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Primary
Get directions
3835 E. Thousand Oaks Blvd. Suite 303
Westlake Village, California 91362, US
Employees at Branding Strategy Insider
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Martin Bishop
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Robert Strand
Branding and Licensing Expert; Expert Witness in Branding & Licensing Litigation - Contributing Writer at Branding Strategy Insider.
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Derrick Daye
Defining and articulating what makes businesses and brands competitive and valuable I Managing Partner at The Blake Project
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Eric Schulz
Updates
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What happens when brand magnetism starts to fade, and why are we seeing an epidemic of brands that exist in ever smaller bands of separation and
Competing On Sameness: The Marketing Mistake Of Our Times - Branding Strategy Insider
https://brandingstrategyinsider.com
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The ability to compete successfully over time is dependent on a brand’s efforts to create and maintain meaningful separation from everything else. To be a category of one. #brandstrategy #differentiation #brandmanagement https://lnkd.in/gQggy4Gf
Competing On Sameness: The Marketing Mistake Of Our Times - Branding Strategy Insider
https://brandingstrategyinsider.com
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The message from the fourth floor was loud and clear: “We need to reverse declining revenues.” Carol, the CMO of a medium-sized pet food brand, knows well
How To Win CFO Support For Brand Investment - Branding Strategy Insider
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How do you win a case for investments in marketing? Financial fluency is one key. Mary Kyriakidi https://lnkd.in/gySWTkkV #marketingbudget #brandmanagement
How To Win CFO Support For Brand Investment - Branding Strategy Insider
https://brandingstrategyinsider.com
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The CEO of Stellantis, Carlos Tavares, is gone. Booted out of the company he helped create. Stellantis is the automotive entity that includes PSA Groupe
How Arrogance and Short-Termism Destroy Brands - Branding Strategy Insider
https://brandingstrategyinsider.com
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Arrogance and short-termism are brand and business destroyers. #brandmanagement #growth #leadership Stellantis https://lnkd.in/gTPJfAKc
How Arrogance and Short-Termism Destroy Brands - Branding Strategy Insider
https://brandingstrategyinsider.com
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You may agree new product introductions are the lifeblood and engine powering growth of most CPG food, beverage and lifestyle brands. Annual company
Product Launch Strategy Guide - Branding Strategy Insider
https://brandingstrategyinsider.com
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Here’s some top-level guidance for new product launch strategies. #productlaunch #brandmanagement #brandstrategy Robert Wheatley https://lnkd.in/gESkjvgA
Product Launch Strategy Guide - Branding Strategy Insider
https://brandingstrategyinsider.com
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The McDonald’s National Owners Association held their annual conference this past November 2024. One of the keynote speakers was to be Larry Light. If you
What Today's McDonald’s Can Learn From Ray Kroc - Branding Strategy Insider
https://brandingstrategyinsider.com