MEDIA MINGLE sp. z o.o.

Celebrating Emirati Women’s Day: ‘Journey into Herstory’ Campaign by Al-Futtaim Motors - Toyota and Memac Ogilvy Al-Futtaim Toyota, in partnership with MEMAC Ogilvy, has launched the groundbreaking ‘Journey into Herstory’ campaign, designed to honor Emirati Women’s Day. This innovative campaign brings to life the stories of influential Emirati women by renaming streets in their honor and using geo-targeted audio narratives to share their inspiring tales. Leveraging platforms like Yango Maps and various social media channels, this campaign offers a unique, interactive way to celebrate and educate the public about the accomplishments of these remarkable women. This campaign prompts people to learn about the contributions of these iconic figures to the nation’s history by turning everyday streets into cultural education channels. The collaboration with the Roads and Transportation Authority (RTA) enhances the campaign’s reach and impact, transforming streets into storytelling arenas. From a marketing analysis perspective, this campaign exemplifies a highly effective use of geo-targeting and multi-channel integration to create immersive user experiences. Through this campaign, Al-Futtaim Toyota pays tribute to iconic Emirati women and reinforces the values of empowerment and equality. By highlighting the legacies of these women, the campaign inspires the next generation of leaders in the UAE. Saad Abdullah, General Manager of Marketing and Communications for Al-Futtaim Toyota, remarked on the campaign’s significance, emphasizing the brand's commitment to honoring the stories of those who have paved the way for future generations. Memac Ogilvy, Dubai, UAE Hadi Ballout - Managing Director Kevin Kurian - Business Director Alaa Nour - Account Director  Haya Dajani - Account Manager Amna Ashraf - Account Executive Karl Hitti - Head of Social Ahmed Nour - Social Director Beverney Shane S. - Senior Social Account Manager Tuleen Barahmeh - Community Manager Moemen El Siwi - Creative Director Maram Ashour - Associate Creative Director Israa Tariq - Associate Creative Director Shadi Khermasho - Head of Arabic Hussein krayem - Head of Content & Production Juan Encarnado III - Senior Content Creator/Editor Ahmed Elbeshbishy - Content Creator Aya Ramadan - Graphic Designer zaid salamah - Arabic Copywriter Al-Futtaim Automotive - الفطيم للسيارات Toyota Motor Corporation Katib Belkhodja - Managing Director Roxane Magbanua - General Manager Saad Abdullah General Manager, Marketing Laureline Schwarz - Head of Global Corporate Communications & PR Assaad Chehade - Senior Marketing Manager Karim Hassanein Aly - Senior Digital Marketing Manager Mazen Saab - Marketing Manager PHD Lama Al Khawaja - Executive Director Leila Chouman - Media Planning Director Lynn Kharrat - Senior Executive Planner Toqa Mohamed - Senior Media Planner #advertising #marketinganalysis #geotargeting #digitalmarketing #culturalcampaign #brandstrategy #femalepower #influentialwomen

It's the Land Cruiser in You | Al Futtaim Motors Toyota & Lexus Showroom & Memac Ogilvy Agency Al-Futtaim Toyota’s Campaign: Inspiring Adventure Through Analysis and Creativity At our marketing agency, we love exploring innovative campaigns that merge creativity with keen market insights. One such standout is Al-Futtaim Toyota’s “It’s the Land Cruiser in You,” a campaign that turns everyday moments into a celebration of adventure. The UAE’s parking culture often showcases unconventional habits that might seem like a quirk to some. However, Al-Futtaim Toyota transformed this into an opportunity, identifying these “parking mishaps” as reflecting drivers’ untamed adventurous spirit. With this unique insight, they built a campaign that invites drivers to embrace their inner explorer with the legendary Toyota Land Cruiser. Key Creative Elements: Real-Time Content: The campaign featured real images of unconventionally parked vehicles, tapping into authentic moments and turning them into symbols of adventure. Engagement Through Connection: It bridged the gap between these relatable habits and the perfect vehicle for exploration—a certified pre-owned Land Cruiser. Compelling Call to Action: Drivers were encouraged to upgrade to a Land Cruiser and redefine their journeys with a car built for off-road excitement. Why It Works This campaign proves the value of delving deeper into consumer habits and turning them into storytelling opportunities. It’s not just about selling a car—it’s about connecting with an audience on an emotional level, aligning their aspirations with the brand’s promise of adventure. Memac Ogilvy: Dubai, United Arab Emirates Creative Director: Moemen El Siwi Senior Art Director: Leomerish Gale Leyco Senior Copywriter: Diego Fernández-Cid Copywriter: Taha K. Senior Visualizer: André Souza Head of Content & Production: Hussein krayem Senior Content Creator: Juan Encarnado III Business Director: Kevin Kurian Account Director: Alaa Nour Account Director: Ashleigh Morgan Account Manager: Haya Dajani Account Manager: Himanshi K. Senior Account Executive: Amna Ashraf Head of Social: Karl Hitti Social Account Director: Ahmed Nour Senior Social Account Manager: Beverney Shane S. Head of Arabic: Shadi Khermasho Studio Manager: Jaison George Senior Layout Designer: Haitham AbiOrm Photographer: Daniel Botezatu #advertising #marketinganalysis #campaignstrategy #creativity #consumerinsights #automotiveadvertising #digitalmarketing

Priceless Walls | Home Vega & Be Flamingo Agency | Ecuador, June 2024 Home Vega, in collaboration with creative agency Be Flamingo Agency, launched the “Priceless Walls” campaign to showcase the transformative power of their remodeling services. The campaign revolved around a bold idea: revamping the "tag walls" of global celebrities like Lionel Messi, Cristiano Ronaldo, Selena Gomez, and Beyoncé. These iconic walls became symbols of change, directly tying Home Vega’s expertise to aspirational lifestyles. The campaign’s use of celebrity influence was a strategic highlight. Home Vega leveraged the online presence of global icons, effectively amplifying their brand message. Additionally, their interactive customer engagement, which included a gamified hunt for exclusive wall designs, turned casual viewers into active participants. This creative approach not only drove visibility but also deepened customer involvement, ensuring a memorable and engaging experience. Analytical Insights: Why This Campaign Worked Strategic Positioning: The campaign aligned perfectly with Home Vega’s core offering—walls. By focusing on what they do best, the brand strengthened its positioning as a remodeling expert. Cost-Effective Reach: Utilizing celebrity tag walls as organic promotional tools significantly cut traditional advertising expenses while expanding reach exponentially. Audience Interaction: Gamification added a customer-centric twist, creating an emotional connection and boosting brand recall. Cultural Relevance: Tapping into celebrities with international appeal allowed Home Vega to transcend local barriers, presenting themselves as a modern, globally inspired brand. Key Takeaways for Marketers Think Beyond Ads: The “Priceless Walls” campaign proves that innovative ideas can create impact without expensive ad placements. Leverage Influencers Strategically: Partnering with global figures amplifies reach while aligning the brand with aspirational values. Embrace Interactive Elements: Campaigns that involve customers directly often yield higher engagement and long-term loyalty. CEO: Isabella Durán Piovesan VP of Strategy: Germán Andrade VP de Innovation: Christian Zurita Moreano DGC: Lorena Lozada Co Creative Directors: José Aguilar & James Pérez Art Directors: Diego Romero / Leonardo Zambrano / Anderson Álvarez / Alvaro Calderon Copywriters: Mateo Álvarez Santos / Paula Rivadeneira / Francisco García Graphic Design: Juan Castellanos / Michelle Pesantez Vasquez Community Managers: Kathy Orbe / Gabriela Salinas / Maria Gracia Mancheno Account Director: Doménica Solano Brand Partners: Perla Sánchez Be / Adriana Camacho #marketinganalysis #advertisingstrategy #creativecampaigns #influencermarketing #customerengagement

Honoring Hennessy’s Legacy: A Look at the "300th Anniversary: From Cork to Cognac" Campaign | Hennessy & forceMajeure Creative Agency The "300th Anniversary: From Cork to Cognac" campaign by Hennessy, created in collaboration with ForceMajeure Agency, is a striking example of how heritage and innovation can merge to tell a compelling brand story. Marking the 300th birthday of Richard Hennessy, founder of the iconic Cognac Maison, the campaign bridges the brand’s Irish roots with its global prominence. Through rich visuals and evocative storytelling, it celebrates three centuries of history while positioning Hennessy as a modern creative powerhouse. Celebrating Heritage Through Creativity This campaign masterfully intertwines Ireland's lush landscapes and the artistry of Irish creators with Hennessy’s legacy. By featuring Irish artists like Maser and Conor Harrington, the Very Special (V.S.) “Founder’s Edition” design becomes a testament to the fusion of tradition and contemporary art. Photographer Perry Ogden captures the essence of this collaboration, delivering imagery that resonates deeply with Hennessy’s adventurous spirit and innovative ethos. The campaign honors Richard Hennessy’s legacy and celebrates the vibrant cultural dynamism of modern Ireland. It reflects the values of resilience, creativity, and adventure that remain central to the brand’s identity. Advertising Analysis: What Makes This Campaign Stand Out From a marketing perspective, the campaign is a masterclass in storytelling, brand positioning, and audience engagement. Here’s what sets it apart: Cultural Depth: By highlighting Hennessy’s Irish roots, the campaign creates an emotional connection, making it relatable to a broad audience while preserving its luxury appeal. Visual Impact: The campaign's collaboration with artists and striking imagery ensure it stands out in both digital and traditional media, increasing shareability and reach. Global Strategy with Local Relevance: Launching simultaneously in France, Ireland, and the U.S., the campaign tailors its messaging to resonate with diverse audiences while maintaining a cohesive global narrative. Product Integration: The limited-edition "Founder’s Edition" provides a tangible connection to the story, encouraging consumer participation and enhancing brand loyalty. Advertising Agency: forceMajeure Creative Agency Production Company: An Lár Films Creative Director: Pierre Delebois Photographer & Director: Perry Ogden Art Director: Bertha De la Torre Brand Strategy Director: Meilyn W. Producer: Niamh Sammon Production Manager: Steve Assandri Production Manager: Heron White Client: LVMH/Diageo/Moët Hennessy VP Global Marketing, Hennessy Premium Range: Cory Soutar Brand Manager: Lucile Perrin #advertising #campaignanalysis #brandstrategy #luxurymarketing #creativeadvertising #storytelling #marketinginsights #branding #culturalmarketing #artanddesign

Greenfield Natural Meat Co. Creates the Unexpected with the "Bacon Is Rain" campaign | No Fixed Address Inc. Agency In the world of sound design, Greenfield Natural Meat Co. has unveiled an eco-conscious campaign called "Bacon Is Rain" that’s turning heads across digital and outdoor platforms. This creative concept is rooted in a quirky revelation: many famous rain sounds in iconic movie scenes, like those in The Notebook or The Shawshank Redemption, are recordings of sizzling bacon! Leaning into this surprise, Greenfield has crafted a campaign that not only brings attention to the distinct sound but also champions sustainability through a partnership with One Tree Planted, supporting global reforestation with every sound download. With the tagline "Bacon Is Rain," Greenfield’s campaign, developed with No Fixed Address, taps into social media trends to engage audiences by unveiling the sizzling truth behind cinematic rain sounds. The initiative's highlight? A rain-activated billboard that "sizzles" in sync with actual rainfall, immersing passersby in the comforting crackle of bacon while underscoring Greenfield’s eco-friendly mission. Analysis: Why "Bacon Is Rain" Makes Waves  From an analytical perspective, "Bacon Is Rain" excels as a campaign that merges creativity with environmental awareness—two themes that increasingly matter to modern consumers. By leveraging the cultural insight of sound design in cinema and amplifying it through social platforms like TikTok, Greenfield taps into popular curiosity while building brand identity around sustainability. The campaign not only educates the audience on sound effects but also reinforces Greenfield’s eco-friendly ethos in a compelling, memorable way. The quirky yet impactful approach gives audiences a reason to remember Greenfield — not just as a bacon company, but as an innovator supporting both creativity and the planet. Alexis Bronstorph & Kelsey Horne - CCOs Jamie Marcovitch - Executive Creative Director Anton Mwewa - Associate Creative Director Hayley McOstrich - Senior Copywriter Amanda Chapman (formerly Veal)- VP, Media Fernanda Cunha - Media Director Cherie O'Connor- VP, Integrated Production Nina Buis - Senior Producer Shawne Elnicki - Group Account Director Sydney Bokser - Project Manager Devante Mowatt - Content Creator Brittany Dow - VP, Strategy Michael Vassos - Strategist #creativecampaign #marketinganalysis #sustainableadvertising #greencampaign #adinnovation #socialmediamarketing #sounddesign #brandawareness #ecofriendly

A Chef's Face - By WestIn A Visual Tribute to Culinary Art by The The Westin Hyderabad Mindspace & Wirality Celebrating International Chefs' Day with a Unique Campaign For International Chefs' Day, Wirality Media partnered with The Westin Hyderabad Mindspace to create a powerful Instagram campaign titled "A Chef’s Journey." This series honored the chefs behind Westin's renowned dishes, showcasing close-up images of their hands to capture years of dedication and skill. Every line, scar, and mark on their hands tells a personal story of their journey in the culinary world, creating a compelling and intimate view of the people behind the food. Analyzing the Impact of This Campaign The choice of close-up hand photography goes beyond visual appeal—it's a storytelling technique that taps into raw authenticity, focusing on the untold stories of chefs and their dedication to their craft. By zeroing in on the hands that create each dish, this campaign brought depth to a culinary brand in a fresh way, drawing in followers through personal connections rather than traditional food displays. The campaign’s resonance with audiences underscores the effectiveness of relatable, human-centric content in building brand loyalty and connection. Insight into Storytelling and Brand Alignment Highlighting chefs’ hands, each a symbol of personal achievements and hard-earned skills, offered an immersive experience for viewers. This approach deepens the audience's appreciation for the people behind Westin’s dishes while effectively reinforcing the brand’s commitment to quality and authenticity. The campaign's success shows how human-centered narratives can elevate a brand, capturing not only the dedication behind culinary excellence but also fostering a memorable brand experience. Agency: Wirality Media Brand: The Westin Hyderabad Mindspace Brand Team: Aishwarya Devaiah CEO: Saanand Warrier Creative Head: Aditya Bharadwaj Group Head, Copy: Sugata Biswas Creative Manager, Copy: suchismita choudhury Account Manager: Prerna Khettry Creative Manager, Art: Sreejita Dey Head of Digital Strategy: Karan Verma #advertisinganalysis #marketingcampaign #storytelling #branding #culinaryart #digitalmarketing #campaignanalysis #humanconnection #socialmediacontent #brandstrategy

Burger King's Halloween Campaign: Celebrating Authenticity with “It’s the Best Costume” | BBA Ecuador A Fresh Take on Halloween Marketing  Burger King, together with the creative team at BBA Ecuador, launched an eye-catching Halloween campaign that celebrates the charm of homemade costumes. Using the tagline, “For us, it’s the best costume. Real tastes better,” the campaign shifts the focus from perfection to authenticity, encouraging consumers to embrace simplicity. This aligns with Burger King's branding strategy, promoting its signature no-fuss, flame-grilled flavor in a way that feels genuine and approachable. Authenticity Over Perfection  In a season where many brands push elaborate and polished costumes, Burger King takes a refreshing angle, celebrating homemade, imperfect costumes as symbols of true creativity and effort. By featuring these costumes on social media and in-store displays, Burger King underscores its values of being real and relatable, creating a strong brand connection with audiences who appreciate honesty over excessive polish. Analyzing the Strategy  This campaign is a prime example of strategic advertising focused on authenticity, designed to strengthen Burger King’s image as a brand that celebrates what’s real. By associating homemade costumes with its straightforward, flame-grilled products, the campaign effectively builds a story that goes beyond a typical Halloween theme. The inclusion of popular culture references, like the Joker costume, adds relatability and humor, appealing to the Halloween crowd and reinforcing Burger King’s playful, down-to-earth identity. From an analytical perspective, this campaign offers valuable insights into the impact of authenticity-focused advertising. Rather than pushing the product directly, Burger King emphasizes emotional resonance, aligning the brand with values that consumers can relate to on a personal level. This approach effectively attracts attention while building long-term brand loyalty—a strategy that advertising analysts recognize as essential in today’s consumer-driven landscape. For brands, this campaign is a reminder that engaging audiences often means celebrating the real, the relatable, and the human. Creative Executive Officer: Bryan Recalde General Account Director: Francisca Frisch Brand Manager: María José Morales Baquerizo Brand Manager: Luisa Luque Creative Director: Luis Barrera Head of Art: Edwin Simbaña Art Director: Juan Francisco Torres Noboa Creative Team: Carlos David Rivas, Andrés Ramírez, Ivan Teran Digital Team: Fabiana Cantos, Bernarda Espinosa, Salomé Salazar, Abel Ramirez Account Director: Paola Frías BBA Manager Client: Andrea Romina Zambrano, Nicole Herrera, Florencia Gallegos Graphic Designer: Zaith Carrillo, Ivan Lopez, Carlos David Rivas Production: Alejandra Jarrín, Nicole Padilla, Giselle Macías #advertising #campaignanalysis #marketinginsights #branding #authenticity #burgerking #halloweenmarketing #consumerconnection

IKEA AdzzZZzz | 🌙 Al-Futtaim IKEA & Memac Ogilvy’s Sleep-Inducing Ads for IKEA’s Bedding Collection IKEA’s latest campaign, "IKEA AdzzZZzz", created by Memac Ogilvy, is a prime example of creative advertising that does more than sell a product. This campaign, which aired in Oman, Qatar, and the UAE, takes a unique approach: it aims to put viewers to sleep by using the contagious power of yawning. In this ad, the soothing visuals of cozy bedrooms paired with a calm narrator—who eventually succumbs to yawning—create a relaxed mood that makes viewers want to dive into bed under IKEA’s soft bedding. Even the timing of the ads is strategically planned, airing during moments when people are naturally most tired. This clever use of psychology transforms a simple bedding promotion into an immersive, sleep-inducing experience. Ad Campaign Analysis From an analytical standpoint, IKEA’s campaign stands out for its use of psychology and timing, which are key elements of effective advertising. By airing the ads at night, early in the morning, and during the afternoon energy slump, the campaign aligns perfectly with the audience’s natural rhythms. Moreover, the yawn reflex tactic creates a sensory connection with the product, making it more memorable. The focus on human behavior—yawning—turns the campaign into a fun, interactive experience, increasing the ad’s impact and engagement. By associating their bedding collection with comfort and sleep in such a direct way, IKEA successfully strengthens its brand position in the home goods market. It’s a brilliant example of how creativity and timing can come together to enhance both emotional engagement and brand recall. Agency: Memac Ogilvy, Dubai, UAE Managing Director: Hadi Ballout Creative Director: Moemen El Siwi Senior Art Director: Alicia McBride Senior Copywriter: Carl Khoury Art Director: Brinda Singala Copywriter: Taha K. Head of Content and Production: Hussein krayem Senior Content Creator: Juan Encarnado III Content Creator: Ahmed Elbeshbishy Head of Social: Karl Hitti Social Director: Ahmed Nour Senior Social Account Manager: Yara Maalouf Senior Social Account Executive: Layan Abdo Business Director: Kevin Kurian Account Director: Alaa Nour Senior Account Manager: Georges Enkiri Senior Account Executive: Nicole Correia Client: IKEA Al-Futtaim (UAE, Qatar, Egypt, Oman) GM Marketing, Communication & Interior Design: Carla Klumpenaar Regional Marketing Manager: Dina Al Sahhar Regional Digital Marketing Leader: Jay Quadras Regional Marketing Specialist: Mohamed Maihoub Regional Marketing Specialist: Houda Sfar #advertisinganalysis #creativeads #ikeacampaign #psychologyinads #brandingstrategy #beddingads #sleepcampaign #digitaladvertising #consumerpsychology #creativeadvertising

More than a number | Meridian Credit Union & Elemental Agency  Human-Centric Approach to Banking: A Case Study in Personalization Meridian has launched an intriguing campaign, "More Than a Number", focusing on treating clients as individuals rather than just statistics. As financial consumers increasingly feel disconnected from large, impersonal institutions, Meridian positions itself as a bank that offers a more personalized and humanized experience. Campaign Concept and Execution The "More Than a Number" initiative was designed to attract customers who feel overlooked by traditional banks. According to Matthew Seagrim, Meridian's Chief Digital and Marketing Officer, “People want to be treated as more than just a number.” This sentiment is at the heart of the campaign’s message: Meridian listens and responds to customer needs, offering them not just financial services but a more meaningful connection. Working alongside Elemental Agency, Meridian crafted a visually striking campaign that links personal milestones like graduations, engagements, and family celebrations to their banking services. The campaign launched across Canada in September 2024 and uses emotionally rich storytelling to highlight how financial decisions are tied to life’s most meaningful moments. Advertising Insights: Why It Works Meridian’s campaign stands out due to its strong emotional appeal. By focusing on life’s milestones, it positions the bank as a partner in its customers’ key life events, going beyond the traditional scope of banking services. This is a critical move, as modern advertising increasingly requires brands to connect emotionally with consumers rather than relying solely on product promotion. Humanized imagery—such as people celebrating significant life events with loved ones—helps create an emotional connection that resonates with the audience. In a crowded financial market, where many institutions appear interchangeable, this approach fosters deeper brand loyalty and long-term customer relationships. Agency - Elemental Dustin Brown, CM - Partner, Chief Strategy Officer Justin Haberman, MBA - VP, Client Services Scott Fess - Creative Director Lindsay Chase, MBA - Senior Strategist Adam Reisman - Account Director Sanika Shinde - Account Executive Meridian Credit Union Matthew Seagrim – Chief Marketing Officer Susan LeBlanc – VP Marketing Ghazal Taheri – Director, Brand Donovan Bond – Director, Creative Scott Dane – Sr Manager, Brand Rebecca Colpitts-Tsonis – Sr Campaign Strategist Genevieve Ross - Project Manager Impossible Studios Dan French – Director Marco D'Angelo – Executive Producer Adrian Cheung – Line Producer #advertisinganalysis #marketinginsights #campaignstrategy #emotionalstorytelling #brandloyalty #customerexperience #digitalmarketing #humanconnection #financialservices #adcampaignanalysis #banking

Save the world, sleep more | IKEA & Sancho BBDO Agency In the age of environmental awareness, brands are increasingly seeking unique ways to align sustainability with everyday actions. IKEA’s latest campaign, "Save the World, Sleep More," developed by Sancho BBDO, stands as an inventive approach, linking restful sleep to reducing environmental impact. The campaign highlights how a seemingly simple action—getting more sleep—can contribute to a greener planet. Launched in Colombia in August 2024, the campaign taps into the growing global concern over carbon footprints. By associating longer rest periods with sustainability, IKEA creates a compelling narrative where taking care of oneself also benefits the environment. The creative visuals showcase serene, restful moments on a comfortable bed, embodying IKEA’s hallmark combination of comfort and functionality, while reinforcing the importance of eco-consciousness. Through bold statistics—like reducing a 50-minute meeting leading to 1kg less of CO2 emissions—IKEA underscores how lifestyle changes can have direct environmental benefits. This message resonates with consumers who are not only looking for comfort but also value brands that commit to sustainable practices. This campaign is a fascinating case study of how brands can successfully blend personal well-being with social responsibility. IKEA’s strategy revolves around turning a universal human need—sleep—into a statement about environmental care. From an advertising perspective, this campaign showcases how simplicity can carry a powerful message. The focus isn’t just on selling a product; it’s about shaping a broader narrative that resonates emotionally with consumers. In an overcrowded marketplace where sustainability is often reduced to buzzwords, IKEA sets itself apart by offering a simple, actionable solution: sleep more. The appeal of this campaign lies in its relatability and directness, successfully blending lifestyle marketing with the urgent call for environmental responsibility. It offers a refreshing take on eco-friendly advertising by showing that even everyday activities, like sleep, can have a positive environmental impact. Advertising Agency : Sancho BBDO Production Company: Sancho BBDO, Bogotá, Colombia General Creative Director: Daniel Álvarez Arango General Creative Director: Jhonny Victoria Executive Creative Director: Juan Fernando Alba Executive Creative Director: Ariel José Jimenez Hernandez Creative Director Copywriter: Fernando Guevara Art Director: Fredy Beltrán Photographer: Gilber Franco #sustainability #advertisinganalysis #environmentalimpact #marketinginsights #creativecampaigns #ecoawareness #branding #advertisingstrategy #productmarketing #lifestylechoices #digitaladvertising