Ashleigh Morgan

Advertising in the UAE: 2024 Insights As 2024 unfolds, the advertising landscape in the UAE is buzzing with innovation: - Digital First: AI and data-driven campaigns are enhancing engagement and ROI. - Content Reigns: Authentic storytelling is key to connecting with audiences. - Influencer Power: Local influencers are vital for amplifying brand reach. - Sustainability: Ethical and transparent practices are driving consumer loyalty. - Experiential: Blending digital and physical experiences creates memorable brand interactions. - Multi-Channel: Integrated media approaches ensure broader reach and consistent messaging. At MOTAD, we’re excited to leverage these trends for our clients’ success. Here’s to a transformative year in UAE advertising! 🚀 #Advertising2024 #UAE #DigitalMarketing #ContentMarketing #InfluencerMarketing #Sustainability #AdAgencyLife #motad

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Creating the right buzz for your brand is our expertise. Let’s put you in the headlines for all the right reasons. 🗞️ #PRQatar #OAOAgency #doha #qatar #dohaqatar

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"People follow people", not faceless organisations. Rising demand for authenticity, trust, transparency, deeper connections, “humanisation” of brands, and relatable communities, is making the case for executive and personal branding, experts say. Campaign Middle East spoke to a group of leaders, including Svenja Maltzahn, Kelly Lundberg, Briar Prestidge, Nay Riachy, and Mary S. and they all concurred going so far as to say that executive branding holds the key to unlocking brand loyalty. #PersonalBranding #ExecutiveBranding #PeopleFirst #Marketing

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Who are content creators marketing to in the UAE? It should be no surprise that the UAE boasts one of the world’s highest GDP per capita rates. The UAE is home to a population comprising of over 200 nationalities, making it an ideal testing ground for brands to target diverse demographics within one market. This, paired with the unique purchasing power of a territory like the UAE, with consumers generating a strong appetite for luxury and premium goods, is the perfect storm and foundation to launch successful creator campaigns with strong ROI. Influencer sectors such as real estate, luxury fashion, beauty and wellness are highly effective at reaching an affluent audience, directly influencing high-value purchases. In terms of receptivity to creator marketing, 81% of residents have reported finding social media influencers a useful source of information on fashion and food, with 84% looking to creators for information on travel. Given such a high proportion of residents utilising social media regularly, and such high percentages of those actively using social media looking to creators for information and opinions, the UAE has a unique and motivated audience receptive to social media marketing. Interestingly, residents also widely use AD blockers when browsing on their mobiles, which limits the opportunity for other forms of more traditional digital marketing to target audiences. Given this, working with creators gives brands a solution and an excellent opportunity to still reach target audiences within the UAE (given 98% of residents are reported to use social media here). The UAE has a truly unique audience, with seemingly unlimited opportunities to work with creators as long as the territories cultural nuances are respected and taken into consideration - which is something that I’ll be diving into soon. Until then, I’d love to hear opinions from local marketing professionals and creators on the status of creator marketing here - do you feel there is room for improvement? I'd love to connect! #dubai #uae #dubaiinfluencermarketing #uaemarketing #creatormarketing #influencerstrategy #socialmediamarketing 

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Full episode is LIVE! 🎙️ Do you wonder what separates the dreamers from the achievers? For me, it’s always been about the continuous pursuit of big, bold visions. Over the years, my journey with Mystic has been filled with ups, downs, risks, and rewards – but that continual pursuit to keep pushing forward is what’s brought me to where I am today. I recently had the chance to reflect on my experiences in a conversation with Walid on his latest podcast, where we dive deep into an entrepreneur’s journey – out now! Whether you're chasing your own dreams or looking for some inspiration, there’s something valuable in this conversation for everyone. What do you think? #News #Podcast #Agency #Marketing #Advertising #Entrepreneurship #Success #Growth

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❗Marketing managers, pay attention 👇 🎯 Boost Your Brand with Rich Media Campaigns in the UAE 🎯 In a market as vibrant and competitive as the UAE, standing out requires more than just traditional advertising. Rich media campaigns are proving to be a game-changer for brands looking to make a lasting impact. What are Rich Media Campaigns? Rich media refers to engaging and interactive digital ads that go beyond simple text or image-based content. Think videos, animations, interactive banners, and dynamic content that captures attention and drives higher engagement. The Impact on Brand Performance: Higher Engagement: Rich media campaigns are designed to grab attention. They often lead to higher click-through rates (CTR) and longer interaction times, making your brand more memorable to consumers. Improved Conversion Rates: By offering an interactive and immersive experience, rich media can significantly boost conversion rates, turning engaged users into loyal customers. Enhanced Brand Perception: Rich media allows for creative storytelling, helping to build a stronger emotional connection with your audience. This can elevate your brand’s perception and positioning in the market. Data-Driven Insights: These campaigns provide valuable data on user interactions, helping brands refine their strategies and better understand customer behavior. Why It Works in the UAE: The UAE’s diverse and tech-savvy population is always on the lookout for fresh, innovative content. Rich media campaigns cater perfectly to this audience, offering the type of dynamic and engaging experiences that resonate in such a digitally forward market. For brands in the UAE, investing in rich media is not just an option—it's a necessity to stay ahead of the curve and ensure your brand leaves a lasting impression. Ready to elevate your brand with rich media? 🚀

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"Elevate your brand's visibility with dynamic mobile advertising!"💥💥 Envision your brand featured on a vast moving billboard, captivating audiences across the UAE's key routes, delivering your message to diverse audiences affordably.✌️ With Bus advertising, your brand shines from RAK to Sharjah, Dubai to Abu Dhabi, ensuring widespread exposure. 🙌 Let's set your brand apart in the vibrant UAE advertising scene."💪 Connect with me for inquiries and collaboration opportunities. 🤝 #oohadverting #busadvertising #transitmediaadvertising #infomediagroup #brandmarketing #UAEadvertising

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Transforming the skyline of Souk Al Har, #ExperientialEtc unveiled a groundbreaking anamorphic activation for Sharrai Cars, where our creative vision brought vehicles to life on the grand scale of an anamorphic billboard. This campaign went beyond a standard display—each car model appeared to leap off the screen, crafting a striking visual that turned the bustling Souk Al Har into an automotive gallery in motion. The result was an elevated, immersive experience, capturing the spirit of Sharrai Cars and engaging audiences in a captivating, next-level showroom effect. At #ExperientialEtc, we are proud to redefine brand presence through technology-driven storytelling that resonates and inspires. #ExperientialEtc #AnamorphicBillboard #AnamorphicContent #SharraiCars #SoukAlHar #ImmersiveExperience #BrandExperience #BrandInnovation #3DBillBoard #AnamorphicContent #AdTech #Advertisement #ExperientialETC #ExperientialMarketing

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In the dynamic GCC market, where consumer expectations are evolving rapidly, brand purpose and authenticity have never been more critical. Brands that clearly articulate their purpose and stay true to their core values are winning the hearts and minds of consumers. In a region that values tradition and integrity, demonstrating genuine commitment to social responsibility and ethical practices can set a brand apart. By aligning with the cultural and social priorities of the GCC, businesses can build deeper connections and foster long-term loyalty. It's not just about what you sell, but what you stand for that resonates most with today's discerning consumers. #BrandPurpose #Authenticity #GCCMarket #ConsumerTrust #BrandLoyalty #SustainableGrowth

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FOOT TRAFFIC. The cinemas and malls have spaces to accommodate large crowd that are active. Since most people who visit are out to relax, they are much more likely to want to engage your brand. Promote your products and services directly to your target. Advertise and bring your brand presence to the cinemas or the malls. We execute campaigns in all cinemas nationwide. #growth #branding #visibility #conversion #goals #techcareers #tech #cinemaadvertising #marketing #startup #banks #remotework #productivity #screens #digitalmarketing #influencers #innovation #news #jobs #trending #sales #promotions #publicrelations #advertising #media #fcmg #managers #brands #digital #digitalmarketer #digitaltransformation #executives #vacancy #activation #productlaunch #techtrends #trends #markettrends #leadership

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Sometimes, the biggest challenges lead to the most rewarding journeys. I’m excited to share my story featured on UAE Stories, where I talk about overcoming setbacks, discovering my passion for marketing, and co-founding my new agency, LetZak Media. This journey has been a testament to resilience, action, and never giving up on your dreams. Check out the full article here: https://lnkd.in/dgzJV23Y

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I noticed a mistake that's made by many marketers when choosing social media channels for their marketing plan 🧐 Let’s say you’re promoting a #skincare brand in the #UAE... How do you pick the right platforms? Do you go for the top-visited channels in the country? Not enough ❌️ You need to focus on where your target audience is active, not just the general population. Ok, that's it? No .. still not enough ❌️ You also have to think about their behavior ... For example, where do they get inspired about beauty and where do they usually explore skincare routines and products? Do this, and you're a step closer to a winning strategy 👌🏻 #Dubai #DigitalMarketing #SocialMedia

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🇦🇪 #UAE is a dynamic hub for advertising. Here are things you should know. 🏆 Major brands like adidas, Emirates, e& UAE, and Emaar are leading advertisers, investing heavily in both traditional and digital campaigns to reach their diverse audience. 🌐 Digital advertising is at the forefront, accounting for over 60% of ad spend. The UAE’s high internet penetration and tech-savvy population drive this trend. 📈 The advertising sector has experienced an annual growth rate of 12%, fueled by digital transformation and an increase in ad spend across various platforms. 📱 With mobile penetration exceeding 200%, mobile advertising is a critical element, leveraging high engagement rates on social media platforms like Instagram and Snapchat. 🚀 The UAE is renowned for its innovative outdoor advertising, featuring digital billboards, interactive displays, and spectacular light shows, particularly in high-traffic areas like Sheikh Zayed Road and Dubai Marina, as well as in conic locations like Dubai Mall and Burj Khalifa. 🦾 Advanced technologies like AI and data analytics are revolutionizing ad strategies, enabling personalized, data-driven campaigns that enhance customer engagement and ROI. 🛡️ The UAE’s robust regulatory environment ensures fair and transparent advertising practices, protecting both consumers and businesses while fostering a competitive market. #advertising #advertisingindsutry #UAE #Dubai #DXB #Adidas

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*A Value Exchange* Scratch my back = Scratch your back What you give vs What they seek (& vice versa) FM #musings #b2b #brandpartnerships

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5 YEARS OF CREATIVITY In the heart of Kuwait's vibrant creative scene, a boutique agency has flourished, embodying the essence of quality and innovation. Quaive Creative Studio, with its roots firmly grounded in a pursuit of excellence, has spent the past five years crafting bespoke solutions for clients across diverse industries. From the inception of our team, we envisioned Quaive as the answer to a gap in the Kuwaiti market a boutique agency capable of seamlessly integrating creativity and precision to provide comprehensive 360-degree brand solutions. As our team coalesced five years ago, the concept of Quaive took shape a name derived from our unwavering commitment to Quality. We recognized the need for a boutique agency specialized in branding and marketing strategy that could cater to the evolving needs of Kuwait's dynamic market. Thus, Quaive was born a testament to our dedication to providing whole brand solutions that transcend conventional boundaries. Throughout our journey, we've had the privilege of collaborating with clients from various sectors, each with their unique set of challenges and objectives. From startups seeking to carve out their niche in the market to established brands aiming to refine their marketing strategies, Quaive has been entrusted with the task of delivering impactful solutions tailored to our clients' specific needs. At the core of our approach lie five guiding principles of creativity: Free Creativity: We believe in fostering an environment of unrestricted creativity, where ideas flow freely and boundaries are pushed to achieve innovative solutions. Development Process: Our development process is meticulously crafted, incorporating feedback loops and iterative refinement to ensure that our solutions meet the evolving needs of our clients. Planning and Management: Thorough planning and effective project management are essential to our success. We approach each project with meticulous attention to detail, ensuring that timelines are met and expectations are exceeded. Design History: Drawing inspiration from design history, we pay homage to timeless aesthetics while infusing our projects with a contemporary flair that resonates with modern audiences matching their new taste patterns. Craftsmanship: Craftsmanship is at the heart of everything we do. From the initial concept to the final execution, we uphold the highest standards of quality and attention to detail, ensuring that every project is a masterpiece in its own right. As we celebrate five years of excellence, we extend our heartfelt gratitude to our clients and partners who have been instrumental in our journey. Looking ahead, we remain steadfast in our commitment to quality and innovation, eager to indulge in the next chapter of our evolution. Join us as we continue to redefine the landscape of branding and marketing in Kuwaiti market, one innovative solution at a time by Quaive Creative Team

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Instead of stopping your OOH advertising with Arabian Media Network, everyone would rather draw 5 cards in Uno, because choosing us means opting for impactful and innovative campaigns that drive success to your brand. #AMN #ArabianMediaNetwork #UAE #Marketing #Dubai #Advertising #AdvertisingSolution #meme #mememarketing #memesdaily

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