MEDIA MINGLE sp. z o.o.’s Post

Ever observed a Michelin star chef creatively add a handful of gold leaf to a dish of delicacy, transforming it into an epicurean marvel reeking of pure class? Strikingly similar is the impact of Digital Marketing when it appropriately seasons Luxury Real Estate Brands, making them an epitome of elegance and magnet for the elites. Today the real estate purchase journey is majorly online, right? Even Google agrees - about 90% of it! That’s where the magic of digital marketing for luxury brands comes into the picture. • Storytelling: Know what's more magical than a masterstroke of Beethoven's Symphony? The art of Storytelling. Catchy headlines, compelling narratives, feature benefits? No, I am not talking about your next bestseller. That's your brand story. Concoct it. Own it. • High-Res Visuals: You’d agree that Picasso's masterpiece isn't quite the same in black and white. Just like that, showcasing properties in high-definition videos or 3D visuals is the color in your marketing canvas. Keep your leads engrossed with virtual tours and photorealistic renderings, making them dream of their life in those luxury properties. • Relationship Building: We've all been at that party where that random person approaches and talks about things we’ve zero interest in. Don't be that person! Instead, become the elegant host who knows what the guests want and delivers just that, creating long-lasting relationships in the process. • User Experience: Digital marketing is like hosting a party on your website. Is it easy to navigate? Check. High loading speed? Check. Mobile-friendly interface? Double Check. • SEO: If your Luxury Real Estate website was in a marathon - SEO is that energy drink which keeps it ahead in the race. More visible, more visitors. Simple! • Social media & Influencer Marketing: Who wouldn't want to live in a home where their favorite celebrity resides? That's where endorsements and leveraging the social clout of influencers work like magic cream for the luxury real estate brands. Like the gold leaf adds an ineffable, appealing layer to that culinary marvel, Digital Marketing, when catered right, positions Luxury real estate brands as unparalleled, gold standards within their market. Strive for this standard - because good, isn't just good enough when it comes to luxury.

How Focusing on Brand Storytelling Boosted My Restaurant's Success by 35% Branding is like telling a story. It's about how a dish gets from the kitchen to the customer's table. Every ingredient, flavor, color, smell, spice, and herb has its own part in the story. The way these parts are put together lets the customer understand the story behind the dish. This is what branding is all about. 𝗦𝗵𝗮𝗽𝗲 𝗬𝗼𝘂𝗿 𝗕𝗿𝗮𝗻𝗱'𝘀 𝗦𝘁𝗼𝗿𝘆. 𝗠𝗮𝗸𝗲 𝗶𝘁 𝗜𝗻𝘁𝗲𝗿𝗲𝘀𝘁𝗶𝗻𝗴. • Know that each ingredient has a story • Realize that each flavor, color, smell adds to the story • Use the right mix of these parts to make a unique experience for customers 𝗜𝗺𝗽𝗿𝗼𝘃𝗲 𝗬𝗼𝘂𝗿 𝗕𝗿𝗮𝗻𝗱'𝘀 𝗔𝘁𝘁𝗿𝗮𝗰𝘁𝗶𝗼𝗻. 𝗠𝗮𝗸𝗲 𝗬𝗼𝘂𝗿 𝗦𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝗕𝗲𝘁𝘁𝗲𝗿. • Give a unique food experience and good service • Know the big impact this can have on your brand • Make each dish a part of your brand's interesting story 𝗠𝗮𝗸𝗲 𝗬𝗼𝘂𝗿 𝗕𝗿𝗮𝗻𝗱 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹. 𝗠𝗮𝗸𝗲 𝗶𝘁 𝗘𝗮𝘀𝘆 𝘁𝗼 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝗪𝗶𝘁𝗵. • Make a dining place that lets customers connect with your brand's story • Give unique experiences and good service to keep your customers interested • Show your customers they are a part of your brand's story and that they are important Build a successful brand. Shape, improve, and make your way to a successful restaurant.

Luxury brands are understandably the category most afraid of dipping their toes into story-led, trending and comical/highly engaging content. There’s often so much brand prestige to protect that luxury brands find this too risky. So why does Harrods recent partnership with comedy account Gstaad Guy work so well as a content piece, that also does not compromise the brand one bit? I think it’s because a lot of people forget that brand = assocation. Which means no matter how strict your guidelines are, you still have room to lean into culturally relevant content, if the association still works. This association works perfectly and the content lands because the brand is now able to lean into a personality, but by association. So they can also do this again, and have multiple persona associations. Its not overtly serious and provides the brand with a content pillar that feels authentic and human through a pinch of humour, while also glorifying the brand experience. Harrods X @Gstaad Guy is a great example of how luxury brands can tweak their content stratgies through partnerships to help their content become genuinely engaging. In my opinion, this content nails two elements that make branded content actually watchable and that’s: 1. Experience / education / information led 2. Delivered through a story 🌟Bonus points for making this culturally relevant and comical within the realms of realistic expectation of the brands associations. This is a brave and well chosen partnership that allows this heirtage luxury brand to explore more interesting social content without devaluing their ethos and values. A great lesson in how luxury brands can start to embrace varying forms of engaging content. If this is remotely interesting to you, you can follow me on TikTok or Instagram where I do video deep dives on this stuff! #socialmedstrategy #socialmediacontent #luxurylifestyle #luxurybrands #brandstrategy #socialmedia #socialstrategy

Luxury brands are understandably the category most afraid of dipping their toes into story-led, trending, and comical/highly engaging content. There’s often so much brand prestige to protect that luxury brands find this too risky. So why does Harrods recent partnership with comedy account Gstaad Guy work so well as a content piece, that also does not compromise the brand one bit? I think it’s because a lot of people forget that brand = association. This means no matter how strict your guidelines are, you still have room to lean into culturally relevant content, if the association still works. This association works perfectly and the content lands because the brand is now able to lean into a personality, but by association. So they can also do this again and have multiple persona associations. It's not overtly serious and provides the brand with a content pillar that feels authentic and human through a pinch of humour, while also glorifying the brand experience. Harrods X Gstaad Guy is a great example of how luxury brands can tweak their content strategies through partnerships to help their content become genuinely engaging. In my opinion, this content nails two elements that make branded content actually watchable and that’s: 1. Experience/education / information led 2. Delivered through a story 🌟Bonus points for making this culturally relevant and comical within the realms of realistic expectations of the brand's associations. This is a brave and well-chosen partnership that allows this heritage luxury brand to explore more interesting social content without devaluing its ethos and values. A great lesson in how luxury brands can start to embrace varying forms of engaging content. If this is remotely interesting to you, you can follow me on TikTok or Instagram where I do video deep dives on this stuff and more 🍒 #socialmedstrategy #socialmediacontent #luxurylifestyle #luxurybrands #brandstrategy #socialmedia #socialstrategy

Ever left a popular restaurant with a full stomach but yet craving for something more? What’s missing? The food was great, but you can't pinpoint why you won't return. Here’s why! Because we crave #connection, something that resonates with us on a deeper level. That's what makes your brand experience memorable. We’ve all heard it: “Tell your story!” But what if your brand story just isn’t hitting home with your audience? If your narrative isn’t resonating, it’s time to figure out why and how to fix it. 𝐖𝐡𝐚𝐭 𝐌𝐢𝐠𝐡𝐭 𝐁𝐞 𝐆𝐨𝐢𝐧𝐠 𝐖𝐫𝐨𝐧𝐠 1. 𝐅𝐚𝐤𝐞 𝐒𝐭𝐨𝐫𝐢𝐞𝐬 : If your story is as authentic as a $3 bill, people won't buy it. 2. 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐀𝐦𝐧𝐞𝐬𝐢𝐚: Not knowing who you're talking to is like sending love letters to a brick wall. Know your audience! 3. 𝐌𝐞, 𝐌𝐲𝐬𝐞𝐥𝐟, 𝐚𝐧𝐝 𝐈: If your story is all about you, your clients will swipe left. Make it about them! 4. 𝐉𝐚𝐫𝐠𝐨𝐧 𝐉𝐮𝐧𝐠𝐥𝐞: If your story is a maze of big words, your audience will get lost. Keep it simple. 5. 𝐄𝐦𝐨𝐭𝐢𝐨𝐧𝐚𝐥 𝐕𝐚𝐜𝐮𝐮𝐦: If your story doesn't tug at any heartstrings or reminds then of something personal, it'll be forgotten faster than a bad joke. To illustrate the point above, let me share with you an example of an Experiential Brand Story -https://lnkd.in/dNxV5w_W The story of Abu Mubarak Mandi Rice is experiential because it immerses customers in a rich sensory and cultural journey. Here's why: 1. 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜 𝐎𝐫𝐢𝐠𝐢𝐧𝐬: It highlights the founder's genuine passion and cultural roots. 2. 𝐒𝐞𝐧𝐬𝐨𝐫𝐲 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭: Vivid descriptions of aromas, flavors, and visuals engage the senses. 3. 𝐂𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐈𝐦𝐦𝐞𝐫𝐬𝐢𝐨𝐧: Emphasises communal eating, transporting diners to the streets of Mekkah. 4. 𝐄𝐦𝐨𝐭𝐢𝐨𝐧𝐚𝐥 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧: Shares customer stories that evoke joy and unity. 5. 𝐂𝐨𝐦𝐦𝐢𝐭𝐦𝐞𝐧𝐭 𝐭𝐨 𝐐𝐮𝐚𝐥𝐢𝐭𝐲: Mentions awards, reinforcing authenticity and excellence. 6. 𝐈𝐧𝐯𝐢𝐭𝐚𝐭𝐢𝐨𝐧 𝐭𝐨 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞: Invites readers to join the tradition and create memories. 𝐑𝐞𝐦𝐞𝐦𝐛𝐞𝐫: A great brand story isn’t just told; it’s experienced. When your clients can see, feel, smell and live your story, that’s when true connection and loyalty are built. Ready to transform your narrative into an experience your clients will love and remember? #experientilbrandstory #BrandStory #MarketingStrategy #ClientEngagement #BrandLoyalty #AuthenticStorytelling #ExperientialMarketing #LinkedInTips

Chef's Table: A Masterclass in Brand Building Netflix's Chef's Table has not only revolutionized food documentaries but has also created a powerful brand that resonates. Created by David Gelb, the series has become a benchmark for storytelling, visual artistry, and emotional truth in documentary filmmaking. One of its brand signatures (it has many) is present from the start. When the primary subject is done speaking in the intro and there's a beat of time and then Antonio Vivaldi's The Four Seasons hits - you know EXACTLY what series you are about to watch. Gelb's creation stands out through its: 1. Distinct Visual Language: The series' cinematic style, with its slow-motion shots and intimate close-ups, has become instantly recognizable. 2. Evocative Soundscapes: The carefully curated music and ambient sounds create an immersive experience that enhances the storytelling. 3. Vulnerable Truth: Each episode delves deep into the chef's personal journey, revealing raw, often painful truths that humanize these culinary giants. 4. Masterful Storytelling: The narrative arc of each episode is crafted to draw viewers in, creating emotional connections with the featured chefs. The Power of Truth in Branding Chef's Table doesn't just showcase world-class cuisine; it uncovers universal truths about passion, perseverance, and the human experience. Consider: - Sean Brock's (Husk in Charleston) struggle with blindness due to stress - Grant Achatz's battle with tongue cancer while running Alinea (Chicago) - Evan Funke's (Funke in Beverly Hills) single-minded dedication to the art of noodle-making These stories resonate because they reveal the vulnerable, human side of success, the quest for truth. They show that even at the pinnacle of one's craft, there are struggles, and moments of profound realization. Applying the Chef's Table Formula to Your Brand Your brand, like Chef's Table, started as an empty vessel waiting to be filled with meaning. To create a brand that resonates: 1. Dig Deep: Question your motivations, challenge your assumptions, and get to the core of why you do what you do. 2. Embrace Vulnerability: Don't shy away from sharing the struggles and setbacks that have shaped your journey. 3. Connect with Universal Truths: Find the aspects of your story that speak to broader human experiences. This is where your customer lives. 4. Craft Your Narrative: Develop a compelling way to share your brand's story that engages all the senses. 5. Immerse in Your Customer's World: Understand their desires, fears, and aspirations to create a brand that truly resonates. Chef's Table has shown us that a brand can be more than just a product or service. It can be a vehicle for truth, inspiration, and human connection. By investing in storytelling that reveals authentic, universal truths, you can create a brand that doesn't just sell, but inspires and endures. Element-M + ContentBacon #brandpositioning #brandstrategy #storytelling #contentmarketing

I love the culinary analogies you've cooked up, Dave Kustin. They remind me that brand building is all about connecting and presenting a brand's flavors. A wise chef (or marketer) embraces mise en place — orchestrating a symphony of ingredients, utensils, and cookware to create a repeatable masterpiece time after time. In our brand kitchen, we cook with essentials: 1. Market research: Our fresh, locally-sourced insights 2. Brand values and mission: The secret sauce that makes us irresistible 3. Target audience personas: The guests we must impress 4. Design tools and resources: Our seasoned cast iron skillet of creativity 5. Brand brief: The Joël Robuchon recipe, followed precisely With this spread before us, we craft identities as bold and memorable as a Michelin-starred tasting menu. As Chef's Table showcases culinary virtuosos plating their souls, we marketers serve up brand experiences that linger on mental taste buds. Authenticity peels back layers to reveal our brand's beating heart. We concoct a delectable awareness that becomes the comfort food of our audience's psyche — a narrative they savor and share. Bon appétit, fellow brand chefs! May your marketing mise en place always lead to clean plates and pipeline generation.

Multi-sensory marketing is a technique that goes beyond the usual visuals to engage all five senses of the customer: sight, sound, smell, taste, and touch. It's about creating a more immersive and memorable brand experience. A good read on scent marketing in today's TOI. Hotels, restaurant chains, real estate companies are leveraging scent marketing very effectively. Which brands leveraging scent marketing effectively? #marketing #multisensory #scent

When Adit approached us in April 2024, his goal was clear: to amplify his digital presence and share his culinary journey with a broader audience. A chef with remarkable achievements—specialising in Kitchen Operations from OCLD, leading Amaranta at The Oberoi, Gurgaon, and now revolutionising the food industry as Co-Founder and Director of Operations at Beyond Flavours—Adit had the story. We just needed to tell it right. The Challenge: Despite his incredible credentials and innovative culinary prowess, Adit’s digital footprint didn’t reflect the magnitude of his talent. He needed a strategic partner to help him bridge that gap, and that’s where we stepped in. Our Strategy: > Content Creation with a Personal Touch: From scripting to shooting, we curated Instagram reels that celebrated Adit’s culinary creativity, with a focus on visually stunning food content and relatable storytelling. > Engaging Visuals: Leveraging our expertise in photography and videography, we showcased not just dishes but the chef behind them, creating an authentic connection with his audience. > Brand Collaborations: Our efforts brought him into the spotlight for notable brands like Lee Kum Kee and Ajanta, paving the way for lucrative partnerships. Organic Growth Hacks: By optimising Adit’s content calendar and incorporating trending formats, one reel soared to an impressive 101k views completely organic. The Results: > Over 3,000 new Instagram followers in just a few months, creating a loyal and engaged audience. > Increased visibility among industry leaders and brands, reinforcing his stature in the culinary world. > Enhanced personal brand positioning, making Adit a recognized name not just in kitchens but across digital platforms. At FBE, we pride ourselves on not just amplifying voices but crafting success stories. Adit’s journey is proof that with the right mix of strategy, creativity, and collaboration, great chefs can become digital icons. Together, we’re cooking up success—online and beyond. 🍽️✨ Let’s create your success story next.

𝐂𝐚𝐝𝐛𝐮𝐫𝐲 𝐃𝐚𝐢𝐫𝐲 𝐌𝐢𝐥𝐤 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐀𝐫𝐭 𝐨𝐟 𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠! When it comes to indulgence, few brands can weave a tale as rich and delightful as Cadbury Dairy Milk. Beyond its creamy chocolate, Cadbury has mastered the art of storytelling, creating campaigns that resonate deeply with audiences worldwide. 𝐀 𝐓𝐚𝐬𝐭𝐞 𝐨𝐟 𝐓𝐫𝐚𝐝𝐢𝐭𝐢𝐨𝐧: 𝐔𝐧𝐰𝐫𝐚𝐩𝐩𝐢𝐧𝐠 𝐂𝐚𝐝𝐛𝐮𝐫𝐲’𝐬 𝐒𝐭𝐨𝐫𝐲 At the heart of Cadbury Dairy Milk’s success lies a narrative that spans generations. From its humble beginnings in 1905 to becoming a beloved household name, Cadbury has woven itself into the fabric of family traditions and festive celebrations worldwide. 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐭𝐡𝐚𝐭 𝐒𝐭𝐢𝐫 𝐄𝐦𝐨𝐭𝐢𝐨𝐧𝐬 Cadbury’s campaigns go beyond selling chocolate—they tell stories that tug at heartstrings and spark joy. Take, for instance, the iconic "Cadbury Dairy Milk Silk" campaign in India, where every #ad is a mini love story, capturing moments of sweetness and romance. 𝐈𝐧𝐜𝐥𝐮𝐬𝐢𝐯𝐢𝐭𝐲 𝐚𝐧𝐝 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨n Cadbury’s storytelling isn’t just about emotions; it’s also about inclusivity and innovation. Their "Unity Bar" campaign in South Africa was a bold statement for diversity, featuring a chocolate bar with different shades of chocolate to celebrate different skin tones. This initiative not only sparked conversations but also reinforced Cadbury’s commitment to inclusivity through storytelling. 𝐁𝐞𝐜𝐨𝐦𝐢𝐧𝐠 𝐚 𝐇𝐨𝐮𝐬𝐞𝐡𝐨𝐥𝐝 𝐍𝐚𝐦𝐞 What sets Cadbury apart isn’t just its chocolate—it’s the stories it tells. Brands can learn from Cadbury’s approach to storytelling to become household names. Here’s how: -Create Emotional Connections: Stories that resonate emotionally with your audience create lasting connections. Whether it’s through nostalgia, humor, or inspiration, emotional #storytelling builds a bond that goes beyond transactions. -Stay Authentic: Authenticity is key to successful storytelling. Cadbury’s stories feel genuine because they reflect real moments and values that their audience can relate to. #Authenticity builds trust and loyalty. -Engage with Diversity: Embrace diversity and inclusivity in your storytelling. Cadbury’s "Unity Bar" campaign showcased their commitment to diversity in a compelling way, sparking conversations and deepening connections with diverse audiences. -Innovate Creatively: Use storytelling as a platform for innovation. Cadbury’s campaigns often innovate within their narratives, from interactive storytelling formats to bold statements like the "Unity Bar". Creativity keeps your brand fresh and memorable. 𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 𝐢𝐬𝐧’𝐭 𝐣𝐮𝐬𝐭 𝐚 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐭𝐨𝐨𝐥—it’s the heart and soul of brand identity. By crafting narratives that resonate and inspire, brands like Cadbury Dairy Milk forge deeper connections with consumers. Want to craft compelling stories for your brand? Discover how ZEX PR Wire can elevate your #prcampaigns. Visit www.zexprwire.com today!