“Working with Matthew was a great experience in my career. Matthew has a vision for strategy, a talent that has enabled him to create quality business models and frameworks for Canadian and international markets. He shares this vision with his team, soliciting feedback and ensuring that everyone is on the same page. He values the opinions and inputs of his team members, frequently giving them the autonomy and creativity to bring projects and business models to life. Matthew also cares about the professional development of his team, making every effort to provide the relevant opportunities to learn, gain experience and to excel. His energy and enthusiasm is contagious and motivates his team to continue to perform at the highest level. It was a pleasure to work with Matthew and I look forward to hearing about his future successes! ”
About
I am a builder.
I am a bilingual, dynamic executive leader with a proven history…
Activity
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Happy Holidays from Points Africa! 🌍✨ This festive season, we're grateful for the journeys we've taken, the connections we've made, and the…
Happy Holidays from Points Africa! 🌍✨ This festive season, we're grateful for the journeys we've taken, the connections we've made, and the…
Liked by Matthew Seagrim
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The delta between how much I LOVE my Christmas shirt vs how much my wife HATES it is massive. But it brings me joy to share it with others. Merry…
The delta between how much I LOVE my Christmas shirt vs how much my wife HATES it is massive. But it brings me joy to share it with others. Merry…
Liked by Matthew Seagrim
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One of my favourite places to visit as a child was Steve's Music Shop in Dorval Shopping Centre. Behind the cash were 40 cubicles housing the top 40…
One of my favourite places to visit as a child was Steve's Music Shop in Dorval Shopping Centre. Behind the cash were 40 cubicles housing the top 40…
Liked by Matthew Seagrim
Experience
Education
Licenses & Certifications
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Chartered Marketer (CM)
Canadian Marketing Association
IssuedCredential ID https://factory.cancred.ca/v1/assertion/e745b6868cbeb242698a1170e2e960c9bb9109fa
Volunteer Experience
Publications
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Let's Talk Loyalty podcast Scene+
Let's Talk Loyalty
Scene+ is Canada’s leading lifestyle rewards program, with more than 11 million members, enabling members to earn and redeem points for movies, banking, and grocery shopping.
Originally launched in 2007, the Scene+ proposition is now used by 63% of Canadian households, so Let’s Talk Loyalty was delighted to meet Matthew Seagrim who has led the program since 2015, to hear his take on Scene’s transformation over the last 8 years.
In our conversation, Matthew shares how and why…Scene+ is Canada’s leading lifestyle rewards program, with more than 11 million members, enabling members to earn and redeem points for movies, banking, and grocery shopping.
Originally launched in 2007, the Scene+ proposition is now used by 63% of Canadian households, so Let’s Talk Loyalty was delighted to meet Matthew Seagrim who has led the program since 2015, to hear his take on Scene’s transformation over the last 8 years.
In our conversation, Matthew shares how and why Scene+ has grown to be so loved by its members, and how they plan to continually evolve and expand both geographically and across new lifestyle sectors.
Listen to hear the laser focus from all three of the program owners on truly delighting their members.Other authorsSee publication -
Loyalty 2.0: Interview with Matthew Seagrim
Direct Marketing Magazine
The newly revamped Scene loyalty program gives members many more chances to earn and redeem points, but its greatest strength is a strategic emphasis on creating membership value, according to Scene’s Senior VP Matthew Seagrim.
Honors & Awards
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Mediapost EIS Award for Loyalty and Lifecycle Email Marketing
Mediapost
MediaPost's EIS Awards recognize outstanding email marketing programs and initiatives undertaken by brands and their agencies. Scene+ was recognized for Email Marketing Creativity for the launch of Scene+.
Canadian loyalty program Scene+ offers rewards across a number of lifestyle categories. In 2021, it sought to generate awareness among its more than 10 million members throughout Canada by using data-driven personalization. It educated members on how they could engage with the program, and…MediaPost's EIS Awards recognize outstanding email marketing programs and initiatives undertaken by brands and their agencies. Scene+ was recognized for Email Marketing Creativity for the launch of Scene+.
Canadian loyalty program Scene+ offers rewards across a number of lifestyle categories. In 2021, it sought to generate awareness among its more than 10 million members throughout Canada by using data-driven personalization. It educated members on how they could engage with the program, and earn and redeem awards. The rebrand launch proved extremely valuable, with up to 64% of members showing awareness of new banking features and 35% of travel and shopping experiences. All this took place within a few weeks of the national launch. -
360 Degree Brand
Loyalty360
Scene+ was awarded an Honourable Mention as a “360 Degree” brand by Loyalty360 against a global field of programs. This award takes into consideration the program’s innovation, transformation and performance across multiple dimensions including program strategy, design and customer engagement.
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Customer Loyalty Innovation and Transformation
Loyalty360
Scene+ was recognized with Silver award in Customer Loyalty Innovation and Transformation against a global field of competitors at Loyalty360’s annual conference.
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Program Partnerships
Loyalty360
Scene+ was recognized with Bronze award for Program Partnerships against a global field at Loyalty360’s annual conference.
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2019 Best Marketing Campaign of the Year
Loyalty Magazine
SCENE's "No Excuses Day" campaign was awarded Best Loyalty Marketing Campaign of 2019 against a global field of competitors including leading programs from UK, Italy, France, Turkey, Austria and Ireland.
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Loyalty 360 Best In Class
Loyalty360
SCENE was recognized as "Best in Class" for both Partnerships and Program Strategy by Loyalty360 in November 2019.
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Top 5 Canadian Loyalty Program 2019
Leger Marketing / R3 LoyalT Study
Annual study of Canadian loyalty programs conducted by R3 and Leger Marketing, ranking programs on their member engagement, likelihood to recommend and impact on customer behaviour.
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Bond Brand Loyalty 2019 Top 5 Loyalty Program
Bond Brand Loyalty
Bond Brand Loyalty conducts an annual survey of loyalty program participants, including 11,000 Canadian rating over 150 loyalty programs. SCENE earned spot in their top 5.
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Davey Awards
Davey Awards
Our digital agency William Thomas Digital received Gold for "Best Use of Marketing Technology" and Silver for "Best Email Marketing".
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Silver "360 Degree" Award
Loyalty360
SCENE was awarded a Silver in the "360 Degree" category recognizing all-around accomplishment by a loyalty program.
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Silver Creative Campaign Award
Loyalty360
SCENE won a Silver in the Creative Campaign category for its 2017 Show Off campaign.
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Silver Program Partnerships Award
Loyalty360
SCENE was awarded a Silver in the Program Partnerships category for one of its strategic relationships.
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Top 10 Loyalty Brand
Loyalty360
SCENE was recognized as a Top 10 Loyalty Brand against international competition.
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Top 10 Loyalty Program
Loyalty360
SCENE was recognized as a Top 10 Loyalty Program against international competition.
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Bond Brand Loyatly 2018 Top 10 Loyalty Program
Bond Brand Loyalty
Bond Brand Loyalty conducts an annual survey of loyalty program participants, including 11,000 Canadians rating over 150 loyalty programs. SCENE earned a spot in their Top 10.
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Top Loyalty Program in Canada
Argyle Public Relationships
Argyle Public Relationships conducted a study of Loyalty Programs with Leger Research Intelligence. SCENE ranked as their #1 program in Canada across 6 research-tested metrics of the quality of relationships between brands and their public: trust, satisfaction, commitment, caring for customers, concern for people, and the public's ability to influence the brand.
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Emerging Cult Brand
The Gathering
SCENE was recognized as an Emerging Cult Brand at The Gathering 2017, an annual event to recognize and reward brands that build amazing cultures and connect with consumers in ways that don’t just get them to buy, but to buy in.
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Best External Team award
Aimia
Recognized as best external team at Aimia for 2013
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President's Award
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President's Award
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President's Award
Aimia
Languages
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English
Native or bilingual proficiency
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French
Full professional proficiency
Recommendations received
6 people have recommended Matthew
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I’ve learned a very powerful lesson during my time on the board for the Casualty Actuarial Society. Here it is… The most successful teams bring…
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A few years ago, a boss gave me advice that stuck with me: find your tribe—the people who do what you do in other organizations. Learn from them…
A few years ago, a boss gave me advice that stuck with me: find your tribe—the people who do what you do in other organizations. Learn from them…
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I’m thrilled to share that LaunchPad Golf continues our expansion in Canada! Incredibly proud to be part of the team that introduced the experience…
I’m thrilled to share that LaunchPad Golf continues our expansion in Canada! Incredibly proud to be part of the team that introduced the experience…
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It was great to meet all of our member obsessed Branch Managers across the province yesterday. Very productive and inspiring day
It was great to meet all of our member obsessed Branch Managers across the province yesterday. Very productive and inspiring day
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