Georges Enkiri

Conscious Media MENA’s Andy Powell shares his take on a ‘mandatory investment’ for forward-thinking brands. He talks about "a solution that generally increases the performance of campaign KPIs, promotes eco-friendly practices and aligns with the values of an increasingly conscious consumer base." Read the detailed article below. #DoGood #Sustainability #DigitalMedia

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Marketers still struggle to convince their C-suite executives about the value of creativity, despite numerous research studies carried out over the past decade linking creativity to improvements in business performance, according to WARC, a global authority on marketing effectiveness. "Marketers largely lack belief in their ability to deliver creative excellence, despite a strong desire to do so. To build belief in their creative capabilities, brands need to develop a culture of creative effectiveness," WARC's Aditya Kishore said. Find out more insights from the research and comment below if you resonate with the findings. #Marketers #Creativity #CreativeEffectiveness

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In its new InfluAnswer Arabia report, Weber Shandwick MENAT shares insights related to topics on the minds of MENA’s content creators and how brands can build closer relationships with them. #influencer #marketing #insights

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The marketing industry is in a state of flux – That's the one thing that CMOs, heads of marketing, and agency leaders actively building brands, overseeing market research, analysing data for campaign design and execution, and driving ROAS and the bottom lines up the hill agree on.   However, there are some changes within the flux that haven’t quite gone down well and are causing a bit of acid reflux: The phase-out of third-party cookies, stricter GDPR and CCPA privacy regulations, dynamic pricing models, immersive experiences, and customer service chatbots.   On a more positive note, there are other changes within this flux that have been digested well by the industry: The shift to digital platforms, e-commerce and social commerce, and the way the world consumes information, is influenced by people, and finds entertainment have completely redefined the way brands and marketers alike understand consumer behaviour, engagements, emotions, loyalty, and path to purchase.   This brings up the real question: Are marketers keeping up with the flux within the industry?   Accenture Song's Kristine Lasam, MCH Global's Saheba Sodhi, 6thStreet.com's Hitesh Malhotra, and KROHNE's Jonathan Hirasawa Ashton speak to Campaign Middle East editor, Anup Oommen.    Read the full story here.

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LinkedIn's Jessica Machalani speaks to Campaign Middle East about challenges facing marketers around ad effectiveness, localised content strategies, trust and transparency, as well as untapped innovation. "With 81 per cent of ads failing to drive recall, marketers need to find compelling ways to engage buyers," she says. Read the compelling interview on the link below. #Marketing #Advertising #Innovation #Localisation #ArabicAds

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People are unplugging from social media not only as a "digital detox”, but also because they feel that they're being pushed to buy things they don’t need. What next? Campaign Middle East editor Anup Oommen raises some interesting questions in conversations with industry leaders: - Is this relevant to the Middle East? - Has the time come to pivot? - Is it time to take "authenticity" and "community" from the drawing board to the field? - What will it take to plug Gen Z back in? - Has the time come for Heads of Brand and Marketing to be more agile, flexible, and move at the speed of culture? Mary S., business lead at MSL Group Middle East ; Mohammad El Tayech, strategic planner at TBWA\Raad; and Laura Gleadhill, general manager at Keyade Middle East, part of GroupM MENA share their candid thoughts. Read the full story here. #Brands #Advertising #Marketing #Unplugging #GenZ #SocialMedia

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A perceived decay in the quality of social media platforms will drive 50% of consumers to abandon or significantly limit their interactions with social media by 2025. #middle_east_business_magazine #SocialMedia #platforms #decay

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A perceived decay in the quality of social media platforms will drive 50% of consumers to abandon or significantly limit their interactions with social media by 2025, according to Gartner, Inc. #middle_east_business_magazine #socialmedia #platforms #Quality_Decay

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"When these (pitch) processes are guided by marketing leadership, they can result in the best outcomes from agencies. The energy and time invested by an agency in the process can result in a creative/communications blueprint for the brand in the years to come. This is a huge responsibility." - Rishi Talwalker, Sr Director - Strategy & Growth, HAVAS Red Middle East. Read this and perspectives of other industry leaders in this Campaign Middle East debate by Justin Harper. https://lnkd.in/dsyrrRe3 

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Marketer confidence in X – formerly known as Twitter – has declined significantly in the past year, driven by brand safety concerns and poor perceptions around innovation and trust, according to the latest Media Reactions 2024 report released by marketing insights and analytics company Kantar. The Kantar report reveals that a net 26 per cent of marketers have reported plans to reduce ad spend on X in 2025, the biggest recorded pullback from any major global ad platform. The annual study, which explores the evolving media landscape, is based on interviews with approximately 18,000 consumers in 27 markets and 1,000 senior marketers globally. Catch all the insights from the report here. #Marketers #AdSpend #Platforms #Channels #BrandSafety #Trust

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Is ethical marketing really 'ethical'? Or is it "just the latest tactic to hook idealist consumers?" Campaign Middle East speaks to several agency leaders who share honest opinions on ethics within marketing, sustainability, the use of consumer data and AI within marketing, as well as ‘do-good’ CSR activities. Click the link below to read the full article. https://lnkd.in/dwvyv-yb #EthicalMarketing #Sustainability #AI

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Baby Boomers (people born between 1946 to 1964 – currently aged between 60 and 78) are now the world’s wealthiest generation. However, brands, marketers, and media planners are failing to keep up with their evolving digital media habits, according to the latest report released by WARC Media. The research calls for marketers and media planners to understand that Facebook remains the preferred platform for Baby Boomers, but social media is only a minor part of their digital media habits. Much of their digital media habits are actually dominated by CTV such as Netflix and Amazon Prime Video - formats that are traded and measured differently. To catch more insights from the research, click on the link below. #Marketing #MediaPlanning #CTV #SocialMedia #DigitalMediaHabits

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📊 Redefining PR Excellence Through Data-Driven Intelligence As the PR landscape evolves, measurement isn't just about numbers—it's about delivering and demonstrating tangible business impact. At Brazen MENA, we're at the forefront of transforming data into strategic PR victories, helping brands navigate the future with precision and purpose. Yesterday, we brought together industry experts for an exclusive panel discussion and breakfast with CARMA to explore how measurement and analytics are shaping our industry. Our distinguished panel featuring CARMA's Paige Lingwood and Maria Talakina alongside our very own Khyati Megchiani, unpacked crucial insights on: ✅ The shift from output-focused metrics to outcome-driven measurement ✅ The future of PR and data-driven optimization ✅ Advanced analytics integration for strategic decision-making ✅ Real-time data's role in campaign optimization This session reinforced why data-driven PR strategies are no longer optional but essential for brands seeking to make a measurable impact in today's dynamic market. By embracing advanced measurement techniques, we're empowering our clients to make informed decisions that drive real business growth. A special thank you to our speakers and attendees who contributed to this invaluable knowledge-sharing session at Papas, Intercontinental Dubai Marina. #BrazenMENA #CARMA #PR #PRMeasurement #DataDrivenPR

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🎙️ “Ultimately, loyalty is an outcome, not just a program. To engage the next generation, brands must evolve their view of loyalty, focusing on experiences. Ignoring this trend means a risk that customers lose interest in your scheme and turn to other brands.” tms’ International Strategy Lead John Viccars spoke with Campaign Middle East to share how companies should evolve their loyalty programs to engage Gen Z through cultural and entertainment-based experiences. Read more: https://lnkd.in/gzK4KAg8

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In today’s fast-paced digital world, these icons are more than just celebrities—they can be a game-changer for your brand. These stars: What makes them stand out? • A global reach that connects with audiences across demographics. • Their social credibility builds immediate trust with consumers. • Their media presence drives continuous engagement and awareness. While the investment in partnering with these stars is significant, the results speak for themselves: • Stronger consumer loyalty • Enhanced brand perception and market presence Looking to boost your brand with star power? Contact us at 📧 [email protected] and let us help you secure the perfect celebrity collaboration. Our Website: https://strwbery.com #Strwbery #InfluencerMarketing #CelebrityEndorsements #BrandGrowth

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𝐈𝐬 𝐒𝐨𝐧𝐢𝐜 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐌𝐢𝐝𝐝𝐥𝐞 𝐄𝐚𝐬𝐭? In an era where the sense of sight is overwhelmed by a deluge of screens and visual stimuli, marketers in the Middle East are turning to an underutilized sense to capture consumer attention: hearing. Sonic branding, the strategic use of sound to reinforce brand identity, is emerging as a crucial tool. The saturation of visual content has led to cognitive overload, diminishing the impact of visual advertising. In contrast, sound offers a channel with the potential to cut through the noise and create lasting emotional connections. Iconic examples include Netflix's "Tudum," Intel’s chime, and Kingfisher’s jingle, demonstrating sound's powerful brand association. This is particularly relevant in the Middle East, where diverse cultural backgrounds and languages make visual messages challenging. Sound transcends linguistic barriers, making it a powerful medium for reaching diverse audiences. The region’s young, tech-savvy population and high mobile penetration rates present significant opportunities for engaging consumers through auditory channels. In Dubai, companies like Emirates Airlines and the Dubai Mall are already leveraging sonic branding. Emirates uses a soothing melody in its in-flight videos, creating a sense of comfort and luxury. The Dubai Mall’s curated background music enhances the shopping experience, making it more memorable. Marketers should integrate sonic elements into their branding strategies to enhance recall and emotional engagement. Connecting with experts in the field can provide valuable insights, ensuring brands stand out in a crowded marketplace. #MusicDay #Audiophile #Sonicbranding #Sonicmarketing #Agency #Dubai #Soniclogos

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In PR, the relentless cycle of tight deadlines, chaotic schedules, and never-ending client demands has normalized a high-pressure environment🔥. Yet, the toll is clear: nearly 60% of PR professionals in the Middle East and North Africa (MENA) regions feel their organizations inadequately support employee mental health. This toxic culture leaves employees vulnerable to burnout without leadership intervention. 📉 This sets a bad precedent when your team starts burning out with no support from the leadership. This week on ‘The Economics of Well-Being,’ we delve into actionable strategies to combat employee fatigue stemming from irregular work hours amidst looming deadlines, as well as techniques to prioritize your team's mental health in the fast-paced world of public relations. 🤝 The stress of working in PR places a high mental health burden on employees making it unsustainable in the long run. At Re:Set, our workplace well-being solutions specialize in addressing these challenges head-on and help you enhance productivity and morale. 🎯 ✨ Employees love us: 100% of participants in our well-being programs have reported actionable benefits such as reduced stress levels and improved sleep quality. What are you waiting for? Drop us a message and let’s get going! ✉️ . . . #stressawareness #burnout #pr #publicrelations #stressmanagement #wellbeingatwork #employeeengagement #employeewellbeing #eap #employeewellbeingprograms #wellbeingwednesday #hrcommunity #hrinsights #employeewellness #uaebusiness #dubai #uae #humanresourcesmanagement #chro #hrmanager #workculture #corporatewellness

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١ تعليق واحد

💡 Is your marketing strategy delivering the ROI you need in 2024? 💡 Amidst tighter budgets and savvier consumers, traditional advertising methods are falling short. But fear not—here are some strategies that are making waves: 🔹 Referral Marketing: Harness the power of word-of-mouth. Consumers trust peer recommendations, making referred leads twice as likely to convert. How are you leveraging referrals in your strategy? 🔹 Personalisation: Deliver tailored experiences to existing customers. While it can be powerful, ensure it's used wisely to avoid being seen as intrusive. Are you striking the right balance? 🔹 Offers and Promotions: Everyone loves a good deal! Special offers and loyalty programs can attract and retain customers. How do you tailor these to your audience? 🔹 Content Upgrades: Content remains king in driving organic traffic. Enhancing your digital content can improve visibility and brand image. What content strategies are working for you? Navigating the 2024 marketing landscape requires innovation and adaptation. Share your experiences and thoughts in the comments—let's learn from each other! #MarketingStrategy #ROI #ReferralMarketing #ContentMarketing https://lnkd.in/e5JhfbH7

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