Sydney Bokser

Black Friday called, and it said, ‘Y’all understood the assignment.’ 💸✨ Here’s some stats for email campaigns on #BlackFriday and #SmallBusinessSaturday for a creativepreneur’s CPG business based in Vancouver, BC. Want to see these kinds of numbers 💰 for yourself? Comment EMAIL below👇 #emailmarketing #emailmarketingtips #casestudy #vancouverbusiness #creativemarketingagency

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Last month, Hootsuite lit up on LinkedIn with an influencer activation for their Social Media Trends 2025 report! 💻 On November 13, hand-picked social marketing thought leaders flooded our platform with giant newspaper visuals—and it was hard to miss! The campaign was an instant hit with 5,000+ engagements, 50 mentions, and record content downloads in 24 hours. Safe to say the campaign went viral among Hootsuite’s niche audience of marketers. And with ‘micro-virality’ being one of their top trends for the year ahead, they’re definitely practicing what they preach. Looking ahead, their report reveals key strategies like content experimentation, social listening, and AI. Ready to stay ahead in 2025? Check it out here 👇

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Rebranding is never just about a logo. It’s about honouring your legacy, connecting with your audience, and telling a story that inspires. With Jaguar's shift to an all-electric identity, reactions have been mixed—proving that even the boldest moves need thoughtful execution. Don’t leave your brand identity up to chance. Let’s craft a rebrand that resonates. Get in touch — alphamarketinggroup.com.au #BoldBranding #BrandRefresh #MarketingAustralia #JaguarRebrand #AlphaMarketingGroup

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So you lowered your prices - great! But what else can you do to amplify its impact? Do this to maximize halo - like this ad from IKEA we're LOVING. Lower prices is a great news story and should be celebrated! Too often when retailers make the investment to lower prices, they hardly talk about it outside the store. Sure the people who already shop you might notice it - but some of those people were going to buy it anyway! What about everyone else? Drive a one-two punch with price investment AND follow it up with mass media. Invest in the win, and halo it across the whole store. Amplify the impact with better price perception across the board. This is just *chef's kiss*! #pricingstrategy #price #ad #priceperception #retailstrategy #lowerprices https://lnkd.in/eTJGCNmV

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Why CPG Brands Should Leverage TikTok in Canada Even with the tensions between TikTok and the United States dominating the news lately, TikTok remains an enticing platform for marketers, particularly in the CPG industry. Food is one of the most popular categories on TikTok, consistently ranking among the top five content areas. Viral food trends like #GirlDinner have taken a simple idea and turned it into a widespread movement. Something as simple as #FetaCheesePasta going viral can significantly influence consumer behavior. If you’re a brand that happens to be selling feta cheese (or snacks for #GirlDinner), you can leverage these trends into powerful marketing for your brand. TikTok now has 1.5 billion active users, making it the fifth most popular platform behind Facebook, YouTube, WhatsApp, and Instagram. If you are marketing to Gen Z, they are using TikTok more than any other platform. Gen Alpha, while young, is already jumping on board with 52% of the eldest group spending time on TikTok. Yet only 26% of marketers are using the platform. Possibly because the app is still new and primarily driven by youth, companies are perhaps averse to adopting new technology too early—which is exactly why you should consider becoming an early adopter/early majority before the rest come flooding in. TikTok has extremely high engagement rates relative to competitors, boasting an average rate of 2.65% (compared to 0.7% with Instagram), and brands are starting to take notice. Advertising revenue on the platform is expected to surpass $23 billion dollars in 2024, highlighting the platform’s effectiveness in driving ROI for advertisers. Consider that users are spending 24 hours a month on the platform, more than on Instagram, and it is easy to see how engaged the audience is. Not only that, but TikTok drives impulse purchases, with 55% of its users making spontaneous buys. This behavior is beneficial for CPG brands looking to boost sales through compelling, snackable content. For CPG brands operating in Canada and beyond, TikTok is a fast-growing platform that is still relatively untapped by brands. With Gen Z and Gen Alpha earning more purchasing power and becoming heavy users of the platform, brands must adapt to the ever-changing times with innovative marketing strategies to capture customers' attention. Embracing TikTok as part of your brand’s digital strategy is not just a trend but a strategic move to stay ahead in the competitive CPG market. #TikTok #Marketing #ViralTrends #HighEngagement #GenZ #GenAlpha #CPGMarketing #GroceryRetail #SocialMediaMarketing #BrandManagement #FoodBroker #Canada #CPG #SaludBrandManagement

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We were thrilled to have Jake Karls share his story with SKU's Spring '24 founders in yesterday's Social Media class. The co-founder of Mid-Day Squares is truly an expert in how to break through the noise of a crowded category with creative storytelling. Jake and SKU alum Sean Riley at DUDE Wipes have been two of the most effective founders when it comes to leveraging social media. #cpg #cpgs #startups #cpgstartups #socialmedia #socialmediamarketing #accelerator #cpgaccelerator #consumerproducts #digitalmarketing

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Social Media Marketing in Montreal is evolving faster than ever, shaped by changing consumer behaviors and emerging technologies. ✨ Key trends redefining the industry include: ✨ Authenticity over curated content: Brands embracing raw, relatable, and behind-the-scenes content are building stronger, more loyal communities. 🎥 Short-form video: The rise of platforms like TikTok and Reels proves that bite-sized, engaging videos are here to dominate. 💡AI Driven Creation & Analytics: Advanced AI tools now streamline content creation, improve personalization, and uncover deep audience insights. 🌍 Global Connection for Local Impact: Brands that weave cultural relevance into their campaigns continue to foster meaningful connections worldwide. 💌Social Selling & Influencer Collaboration: The collaboration between influencers and brands remains one of the most powerful tools for conversion and trust-building. 🤳Platform Diversification: From Instagram to LinkedIn, staying ahead means meeting audiences where they are most active and adapting strategies for each platform. By embracing these shifts, brands can stay ahead in the ever-changing digital landscape. Let’s connect and strategize how your local business can leverage these trends to thrive in 2025! #SocialMediaTrends2025 #DigitalMarketing #AuthenticityMatters #ShortFormContent #AIinMarketing #SocialSelling #InfluencerMarketing

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✨ omnichannel creativity = brand magic ✨ to celebrate their new SoHo flagship, Aritzia hosted a scavenger hunt that had shoppers searching the streets for hidden mini shopping bags, each containing exclusive surprises like gift cards 🛍️ the activation seamlessly blended in-store excitement with on-the-ground engagement, turning SoHo into a playground for their fans. this is omnichannel marketing in action: creating a unified customer experience that moves fluidly between physical spaces and digital buzz 🐝 at rediem, we believe the future of marketing lies in building community and creating seamless, integrated experiences that amplify your brand’s impact. Aritzia’s scavenger hunt is a fantastic example of how brands can use creativity to engage their biggest fans. let’s look at an example of how we could amplify this campaign with rediem. 📸 capture the moment: Artizia could incentivize shoppers to take photos on their hunt by offering points or rewards. as a result, shoppers get future discounts or additional prizes and Aritzia gets free UGC of the event all in one place, it’s a win-win. 🤳 scan to shop: get to know more than your customers credit card number. when brands document participants at their events and follow up with them personally, they activate a true omnichannel experience. 🏃 run a sweepstakes: when brands create a sense of exclusivity with their events, shoppers feel seen and are more likely to become loyal fans. loop your attendees in on future challenges and events so they’re the first in the know. let’s talk: are you feeling inspired to launch an omnichannel brand activation? let’s work together the make sure you and your fans stay in touch 🤝 #omnichannel #marketing #brandcommunity #customerengagement #rediem #aritzia https://lnkd.in/ghqXgm8j

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🍷Canadians are drinking more… non-alcoholic options! What does this mean for brands? Now is the perfect moment to establish presence and emerge in the category, and we are here to support your journey. Our latest report delves into the surging trends, provides essential insights for your brand's success in the industry, and outlines strategies to effectively target diverse consumer demographics throughout the year. Download the latest report here to find out how you can leverage your brand: https://lnkd.in/eA3zXWfW #BeverageTrends #NonAlcoholic

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How important are colors to your brand? The right colors can differentiate your brand, build recognition, and create a lasting connection with your audience. Here's why you need to pick the right colors for your brand https://lnkd.in/efNyPKzt

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Collaborations are all about strategy—business owners know that the right partnerships can make or break their goals. Whether it's boosting visibility, growing a social media following, or hitting sales targets, who you partner with matters. Read on to discover how influencer marketing can give your business an edge. #RetailIndustry #CanadianBusiness #InfluencerMarketing https://lnkd.in/gJFbs73q

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Integrating PR and marketing = a true brand-boosting power pose. You'll: 🧘 Achieve zen by building trust and authority 🧘 Center your PR strategy with data insights 🧘 Innovate and find balance in a dynamic world Let's begin: https://heyor.ca/aVEpPr #publicrelations #marketing

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Join us at #DPEast for the panel "Mastering the Mix: Balance Linear TV, CTV, and Digital Plans in DTC Marketing." Don't miss out on this opportunity to stay ahead in DTC marketing: https://ow.ly/lQFp50SOmg5 💡What to Expect: 👉Optimize ad spend across digital channels to maximize ROI in light of changing consumer behaviors 👉Methods for merging data sources to obtain accurate analytics given the complex measurement challenges 👉Creative ways to tell your story in this new medium for advertising 👉Understand the current FDA guidance and regulatory challenges to minimize risk 👉Leverage addressable and social media advertising to enhance targeting precision and engagement Check out more Featured Sessions: https://ow.ly/rffB50SOmg6 A big thank you to our Moderators & Speakers for this Panel: - Adam Roberts from Pfizer - Stephanie (Gunther) Douglas from Sanofi - Sarah Dooley Durant from Alkermes - Krissie Begley from AstraZeneca Stay Updated by following Fierce Life Sciences Events & Digital Pharma Series #DigitalPharma #PharmaMarketing #PharmaLeadership #HealthcareStrategies #WeAreFierce #FierceBiotech #FierceHealth #FiercePharma

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Want to get a creator’s attention? Make it easy and memorable! ✨ Shari Nowroozi, Head of Advocacy & Influencer Marketing at L'Oréal Canada, reminds us that when seeding, the experience matters. Rather than adding extra steps, think about how you can make their day a little easier and more delightful. Thoughtful seeding can be the key to building a lasting connection. 🌟 Ready to elevate your seeding strategy? Check out our latest blog for expert tips on creating meaningful connections with creators: https://bit.ly/4hQvuVi

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Holidays are coming... Gift-giving is a universal behaviour that cuts across cultures and has deep evolutionary roots. For marketers, understanding the psychology behind gift-giving can unlock strategies that resonate with consumers on an instinctive level. This behaviour is not just an economic transaction; it’s a complex social act that carries significant meaning. marketing. Gift-giving has evolved as a means of reinforcing social relationships. Humans have thrived in cooperative groups, and exchanging gifts was a way to foster alliances and signal social bonds. Gifts are tangible representations of goodwill, and they cement trust and reciprocity within social networks. Campaigns that emphasize the relational benefits of gifting—such as making loved ones feel appreciated or special—tap into deep-seated human desires for connection and belonging, they reflect an age-old practice essential to social cohesion. The act of giving often serves as a way to signal wealth or status. Gift-giving allows individuals to display their resources and generosity, which can elevate their social standing. Additionally, giving gifts signals altruism, an attractive trait because it also suggests the giver has enough resources to be generous. This helps explain why people sometimes spend beyond their means during gifting seasons. One of the strongest drivers behind gift-giving is the principle of reciprocity, a foundational element in human societies. When individuals exchange gifts, they create a social contract: giving generates an expectation of reciprocity. This builds trust within groups, ensuring mutual cooperation. Gifts are emotionally charged; they create memories that reinforce relationships. Evolutionarily, humans are hardwired to remember significant acts that improve social bonds. Brands that position themselves as part of a consumer’s special moments are more likely to be remembered and associated with positive emotions. The emotional association with gift-giving creates a powerful memory link that can influence future purchasing decisions. Understanding the psychology behind gift-giving can guide marketers in crafting campaigns that not only appeal to rational thinking but also tap into deeper, instinctual drives. Positioning products as ideal gifts that strengthen bonds, signal status, or create memorable experiences plays to these age-old behaviours.

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🌟 Exciting News: @lululemon and Park Seo Jun team up to explore the power of wellbeing in their latest film! 🎥💪 Embracing physical, mental, and social wellbeing through their "Together We Grow" initiative, this campaign is all about inspiring us to prioritize our holistic wellness. 🌿 🌟 Featuring key ambassadors like Park Seo Jun, a talented actor, professional CrossFit athlete Amotti, and wellness guru Leah Simmons, the film "Stories of Growth" dives deep into their personal journeys towards holistic wellbeing. 🌊 🌟 The campaign coincides with lululemon's fourth annual Global Wellbeing Report, emphasizing the connection between movement, community, and improved wellbeing. 🌏 Leveraging earned media, social platforms, and online channels, this initiative is all about moving together and fostering a sense of belonging. 🤝 🌟 How does this relate to business owners interested in AI? By focusing on human-centered strategies and community building, companies can enhance the development of AI solutions, prioritize employee wellbeing, optimize customer engagement, and gather data-driven insights for effective marketing campaigns. 🚀 🌟 Ready to take your business to the next level through human-centered AI strategies? Let's cultivate a workplace that prioritizes wellbeing and community engagement! 🌟 #Wellbeing #HolisticWellness #AI #Community #TogetherWeGrow #BusinessStrategy #EmployeeEngagement #CustomerExperience Remember, a healthy workforce and engaged customer base are the keys to long-term success! 💼💡 #LinkedInPost #ProfessionalDevelopment #AIInBusiness #Innovation #FutureOfWork #WellnessJourney #DataInsights #MarketingStrategy #JoinTheMovement 💪🌟

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