Today’s the day—we’ve just launched our Fall Marketing Jobs Outlook report, which examines data from our 2024 B2B Marketing Benchmark, internal LinkedIn data and a survey conducted by Censuswide to get a sense of the job market for marketing professionals. 🌎 💼💡💻 Our takeaways? • Marketing jobs are on the rebound in 2024 • Job satisfaction is high among marketers • Marketing professionals are feeling overwhelmed at work • Rapid advancement in tech & the need for upskilling is behind much of the pressure marketers are feeling • ‘Collaborative Problem Solving’ is our Skill of the Year • The three hard skills marketers should build: Creative Execution, AI Proficiency and Marketing Tech Read more: https://lnkd.in/gpCYUW5A
About us
Resources to help you experiment, learn, and get the most out of advertising on LinkedIn.
- Website
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http://business.linkedin.com/marketing-solutions?src=li-lmspage&trk=showcasepage
External link for LinkedIn for Marketing
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Sunnyvale, CA
Updates
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ICYMI: Think big about marketing in 2025 with advice and insights in our latest edition of This Week in Marketing. ⬇️ https://lnkd.in/etTMWgwe
This Week in Marketing: A Bright Outlook
linkedin.com
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How has AI impacted the way B2B leaders manage their organizations? In conversation with Nancy Hall, NA CEO of Mindshare, Jennifer Murillo, CMO of Discover Financial Services, says AI has fundamentally changed how we interact with our customers, enabling us to create stronger connections. Sit down with the pair in our studio to find out what a CMO looks like in 2024 and what they’re doing to build future-fit marketing teams. Watch the full session: https://lnkd.in/gz6Ffjvv #ThePlaceToB2B #CannesLions2024
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LinkedIn for Marketing reposted this
Global Vice President of Customer Science at LinkedIn & Global Head of the B2B Institute (Combining the power of Data, Technology & Behavioral Science to create breakthrough results for our customers & agency clients)
One of the most important jobs marketers have is to build trust. And when it comes to B2B marketing this is even more important. Why? Because decisions often carry higher stakes, longer cycles, and involve multiple stakeholders. Without trust, the process stalls. I recently spoke at LinkedIn’s flagship B2Believe event in London about one of the most effective ways to establish trust among B2B buyers (see below). For more, read more about our recently launched Business of Influence research here: https://lnkd.in/eBC7pRW3 #InfluencerMarketing #B2BMarketing #B2Believe #PoweredbyCustomerScience Props to our awesome Customer Science Leaders and their teams for the inspiration and effort on the 'Business of Influence' work - David Walsh Allyson Hugley Gina Wolf Swapnil Sinha Jonathon Palmer Jennifer Chin Tullio Nicastro Anne-Sophie Pereira Panshul Tyagi Clélia Gurdjian Lyn Tran. And gratitude to our partners for creating the stages to share the insights with our customers Yolanda Zaw Andrew Monu (he/him)
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LinkedIn for Marketing reposted this
💡 In B2B marketing, the fundamental unit of purchase decision-making is the Buyer Group. In other words, getting the different members of the Buyer Group to agree on a specific vendor is what has to happen to close a deal. LinkedIn partnered with Bain & Company and NewtonX to research the main drivers of Buyer Group decision-making. We found that [1] being known across the Buyer Group of a target account and [2] being trusted by the marketplace were the most important dimensions when being bought. 🎯 81% of purchases were made of vendors that everyone or almost everyone in the Buyer Group knew on Day One. 🎯 Only 4% of final purchases that were made were of vendors/products that only the expert recommenders knew. 🎯 Buyer Group members will pay more for products that their colleagues already know (by a ratio of 3:1), because your colleagues knowing about a vendor makes it a less risky choice. 🎯 Buyer Groups will not fight for products that their colleagues don't know, even if they think that product is better (3:1) because persuading colleagues to take a risk is more difficult than sacrificing potential functionality/quality. 🎯 All other things (like price and product quality) being equal, Buyer Groups will pick a well-known product/vendor over ones that are less well-known (3:1), because less well-known vendors were harder for the group to agree on. 🎯 The further away you are from technical knowledge of the product in your Buyer Group role, the more you rely on brand factors to shape your decision-making. Legal, finance, HR and Procurement, for example, have huge influence here and are much more influenced by brand than product experts and users. We feel our findings open up a few new ways of thinking about how to be successful in B2B marketing and selling - and show the role played by brand in every live sales process. Brand is not just an investment in getting bought in the future. It is a form of decision-insurance and risk-mitigation that makes it one of the main reasons that products get bought right now. Jann Martin Schwarz Jamie Cleghorn Tom Stein Nick Primola Rob Gold Sascha E. Jackie Cutrone #B2BMarketing #BuyerGroupMarketing #B2Believe
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B2B buying decisions are made by collaborative groups, not individuals. To effectively influence these groups, B2B organizations need a unified vision and must leverage cutting-edge tools. 🎯 Interested in targeting decision-makers and the hidden influencers? Our blog provides strategic insights: https://lnkd.in/evruFN2F
Navigating Buying Groups in B2B Marketing
linkedin.com
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Curious about the best way to do bidding on LinkedIn Ads? According to Kevin Hjorslev, one of LinkedIn’s #CertifiedMarketingExperts, it starts with sorting out maximum delivery vs. manual bidding. Discover Kevin’s key insights and learn more about the LinkedIn Certified Marketers network: https://lnkd.in/gCSe6q-i
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Now, more than ever, ‘human’ skills are critical, according to our newly launched Fall Marketing Jobs Outlook report. 👥 In order for marketers to be successful now and in the future, a mix of technical and creative skills will be key. 🔑 Discover why Collaborative Problem-Solving stands out as the skill of the year for marketers: https://lnkd.in/gm3hfREn
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Adopt a bright outlook for your B2B marketing in 2025 with helpful tips, insights and data in our latest edition of This Week in Marketing. ⬇️
This Week in Marketing: A Bright Outlook
LinkedIn for Marketing on LinkedIn
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We’re in a crisis of creativity in B2B. Jia Hyun, VP, Strategic Accounts, LinkedIn and Scott Larson, SVP, Head of Global Creative, Salesforce were in conversation at #CannesLions on what makes B2B big and bold, the importance of creative storytelling and how a brand is more than a logo. ⬇️ Watch their full discussion: https://lnkd.in/e7CPH5Vu