Jamie Marcovitch

❔ Is your brand unknowingly sabotaging its own success on social media? Discover the top 5 brand killers and learn how to steer clear of these common pitfalls to elevate your online presence. https://lnkd.in/dk8jjZvu #brand #Branding #Marketing #BrandConsistency #BrandAudit #MarketingStrategy #stavanger #tips #marketers

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THE ROAD TO CANNES 2025: A Spotlight Series of notable Cannes winners It has to be Heinz - Rethink Toronto x Kraft Heinz Why settle for one campaign when you can do as many as it takes? The creative folks at Rethink decided to do exactly that when they realized that Heinz is losing their iconic status… and they went all out for five years to make the world say, “It has to be Heinz” First, they released to the world the perfect amount of tilt required to get ketchup out of a bottle (it’s 31 degrees by the way). AND… Then they created a 570 piece puzzle of just pure Heinz red, cause, why not? AND… Then they did a social experiment and asked people to draw ketchup and all of them proceeded to draw a bottle of Heinz. Or at least one resembling it. AND… They asked AI to generate an image of Ketchup in different places and all the bottles were Heinz. AND… They began a petition to put the same number of hot dogs and buns in packages. AND… Heinz shared the spotlight with Travis Kelce and Taylor Swift when a photo went viral of Taylor Swift having “chicken with ketchup seemingly ranch”. They released a product named “Seemingly Ranch” in under 24 hours which was a combination of ketchup and ranch. And lastly, our favourite of all, an OOH campaign in which Heinz exposed restaurants for filling their Heinz bottles with generic ketchup. This is something we in India know is happening for sure. The Insights? 🏅 12.5 Billion Globally Earned Impressions 🏅 12% Growth in Heinz Daily Sales 🏅 +3.2 Share Pts. Our massive takeaway from this was the coherence and consistence in campaign messaging and the maximization across all touchpoints. A salute to the creative team of Rethink and the brand team of Heinz. Zachary Bautista, Aaron Starkman, Julian Morgan, Jenai Kershaw, Nick Noh, Caroline Friesen (Apologies if we got any of the tags wrong. Please do tag them in the comments below) Tell us your thoughts on this campaign in the comments and gear up for the next Cannes winner next week.

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As an advisor, staying ahead of investor expectations can feel like a full-time job.   So, how do you ensure your marketing resonates across all channels and keeps your audience engaged? 🤔   Join us on Thursday, August 22nd at 1 pm ET as we dive into mastering omni-channel communications. Learn the key to meeting investor needs, crafting a diverse content strategy, and collecting client feedback that drives growth. - https://bit.ly/3yDGunt   #MarketingStrategy #MarketingTips #GrowthMarketing #ClientEngagement

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I remember when Super Mario Bros. 3 came out way back in the ‘90s. It had these maps that you would walk around on between levels that showed you the larger Mario world and allowed you to choose which level you wanted to tackle next.  One of these maps, deep into the game, was completely blacked out except for a little spotlight around your character. All you could see was the immediate area around them with no indication of where anything else was. You just had to randomly choose a way to go and hope it was the right way.  This is what it’s like trying to conduct content marketing without a content strategy. If you just create and publish content randomly, or as a reaction to what your competitors are doing, you are blindly trundling along without any clue as to what direction you need to go.  Having a content strategy is akin to lighting up the whole map and seeing clearly which direction you should go to get to a particular destination.  Get clarity with your content by following a strategy.  And, if you require a strategy (or you just want to discuss strategy further), please contact me and we can arrange a meeting. #ContentMarketing #ContentStrategy

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The Wild World of Media. It's like a never-ending stream of posts, all vying for attention. With so much to see, it's a challenge making a brand stand out. Precisely why design with intention counts. Visual content is 43% more persuasive than text alone, highlighting the power of design in engaging audiences and making them stop and take notice​. But creating designs that truly engage isn't just about sourcing a stock picture on a post. It takes more. Consider this: 1. Keep it simple. People are busy, don't overload your design. Focus on a clear message and a strong visual. 2. Animations & video. Make design move. Short animations or eye-catching videos grab more attention now. 3. Design should come from a compelling story. We connect with stories. Use your designs to tell a mini-narrative that resonates with your audience. Please experiment too! Try different approaches to see what resonates with your audience, and have some fun with it. See some design work and get inspired here https://www.jmport.com

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I’m curious— 🤔 A lot of marketing and creative firms we work with are struggling in Canada. We are seeing the marketing industry change as a whole, for example, bigger firms like; BBDO, DDB, and TBWA coming together to form Omnicom Advertising Group. You top this with the radical advancements of A.I., and its current disruption on the culture and the value of ideas, creativity, and marketing as a whole. Oh, there's also a massive level of uncertainty and confidence with our economy. My question is for my creative brothers and sisters. The Founders, Experts, and Leaders within the trade: What pain are you feeling today? And, how are you overcoming that pain by evolving your business model? The game is changing and the more we can do to share and support one another I think the better. What are you finding success with? #marketing #advertising #creatives #marketers #branding

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CANADIAN CONSUMER INSIGHTS: Our latest Canadian Marketing Association podcast shares many new insights on how Canadians are feeling and what brands can do to help and deliver on their needs. I thoroughly enjoyed my latest CMA Connect conversation with Ben Tarr, President, and Tahir Ahmad, Chief Strategy Officer of Leo Burnett Canada about their HumanKind Study. 💡 After two years where the tough economy and other challenges had Canadians feeling beaten down and like we lost a lot of control, we've now decided to re-emerge and take back control. It's an encouraging mindshift and powerful insight for brands. 💡 The study now includes data from the U.S, which led to interesting learning on differences between Canadians and Americans. You can learn more here: https://lnkd.in/gkdQe5kg #canadianconsumers #cmaconnect #marketing #research #consumerinsights #brands

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"Perhaps often said, but creativity can’t live in the creative department. The best companies have it infused throughout, so it touches every department." Jordan Doucette, Dentsu Creative Canada's CCO and newly appointed President, speaks to LBBonline - Little Black Book about the complementary skill sets of creativity and business, and why she has a raging case of optimism for the future! 🔗 Read the full story here: https://lnkd.in/dEMBRYhE

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Advertising/Marketing/PR/Comms as an industry is absolutely unrelenting. About a month ago, I had a lengthy conversation with Denise Gorgosilich about the day-to-day schedules of folks in the industry, and how it's mostly just focused on survival. People within the industry and outside of it expect us to be up to date on the newest thing and newest trend, when we haven't even fully learned the last thing. If it's not the next date of significance, it's the next technology, or the next SaaS tool. When I talk to people about this issue, I'm often met with, "it's not just your industry...accountants, lawyers, doctors, etc. all deal with this". But as per this brilliant IPRA International Public Relations Association article shared to me by Iselin Klev (thank you!), our industry is different mainly because it's extremely undervalued. Here's an excerpt from the article: "We live in a world that demands as much professionally from us as lawyers, management consultants, and business leaders. Yet, our contributions are not recognized at the same level as these three categories of professionals. And there lies one of our fundamental problems: The recognition of and willingness to pay for the value of our services has not kept pace with the increased complexity of our everyday life. We are relatively underpaid for deliveries that require more from us. The reason is that even in a world where companies live and die by their reputation, PR still does not have the same recognition as finance or law among the buyers of our services." As Deyra Jaye Fontaine mentioned before to me, a lot of this is self-inflicted by industry folks themselves, but when everyone else around you is doing it and expecting it, it's hard to change. We need more conversations around this sooner as more and more professionals are leaving the industry, while less and less of the younger generation is interested in working in it. And I don't blame them. Article: https://lnkd.in/gPTFNMaa #WorkLifeBalance #WellBeing #MentalHealth

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🎯 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝗸𝗶𝗰𝗸 𝗼𝗳𝗳 𝟮𝟬𝟮𝟱 𝘄𝗶𝘁𝗵 𝗮 𝗴𝗮𝗺𝗲-𝗰𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝘀𝗸𝗶𝗹𝗹 𝘀𝗲𝘁? I’m thrilled to collaborate with CPRS Vancouver to host a hands-on Generative AI bootcamp on January 16. As we wrap up 2024 and prepare for a new year, there’s no better time to upgrade your toolkit and embrace AI-driven commms. 🚀 𝗪𝗵𝗮𝘁 𝘁𝗼 𝗲𝘅𝗽𝗲𝗰𝘁: 📚 𝗙𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝘁𝗼 𝗮𝗱𝘃𝗮𝗻𝗰𝗲𝗱 𝗔𝗜 𝘀𝗸𝗶𝗹𝗹𝘀: Whether you’re completely new or already experimenting with tools like ChatGPT and Co-Pilot, we’ll break down the essentials and delve into advanced tactics. ⚙️ 𝗣𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆 𝗴𝗮𝗶𝗻𝘀: Learn how to streamline workflows, automate repetitive tasks, and focus your energy on strategic, high-impact projects. 🌟 𝗙𝘂𝘁𝘂𝗿𝗲-𝗽𝗿𝗼𝗼𝗳 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀: Stay ahead of the curve and understand how AI can enhance storytelling, engagement, and overall impact. ⏳ 𝗗𝗼𝗻’𝘁 𝗺𝗶𝘀𝘀 𝗼𝘂𝘁 𝗼𝗻 𝘁𝗵𝗲 𝗲𝗮𝗿𝗹𝘆-𝗯𝗶𝗿𝗱 𝗽𝗿𝗶𝗰𝗶𝗻𝗴, 𝘄𝗵𝗶𝗰𝗵 𝗲𝗻𝗱𝘀 𝗼𝗻 𝗗𝗲𝗰𝗲𝗺𝗯𝗲𝗿 𝟭𝟯, 𝟮𝟬𝟮𝟰—𝗷𝘂𝘀𝘁 𝗮𝗿𝗼𝘂𝗻𝗱 𝘁𝗵𝗲 𝗰𝗼𝗿𝗻𝗲𝗿! 👉 𝗟𝗲𝗮𝗿𝗻 𝗺𝗼𝗿𝗲 & 𝗿𝗲𝗴𝗶𝘀𝘁𝗲𝗿: https://bit.ly/4g6AvaL Sequencr AI

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Ready to transform your brand? Our digital marketing journey starts with a deep dive into your business. We chat about your goals, your audience, and your vision. Then, we create a customized plan for you and bring your brand to life with stunning visuals and killer copy. Let's build something amazing together!

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It's better when you think small. With years of experience in large advertising agencies, I witnessed firsthand how creativity can be stifled by layers of bureaucracy. So I founded Clarke Agency, a specialized creative branding and design agency located in Toronto. Small but Mighty!: At Clarke, we focus on creating engaging campaigns that resonate with your audience and drive results. Our streamlined approach allows us to offer competitive fees, providing exceptional value without sacrificing quality. In fact, our lean structure often leads to better outcomes. Our Approach: We assemble highly-specialized, custom teams tailored to each project's needs. This flexibility allows us to: • Spend less time in meetings and more time generating great ideas. • Deliver fresh solutions quickly and efficiently. • Provide dedicated service comparable to larger agencies. Services: Clarke offers a comprehensive range of services: • Strategic and conceptual development • Branding and design • Website design and development • TV campaigns and online videos • Social media content and design Proven Results: Our work speaks for itself. For example, our campaign for Branksome Hall, an independent all-girls school in Toronto: • Open House attendance increased by 40%. • Enrollment jumped by 65%. • The school's head called it "the most exceptional campaign for an independent school she had ever come across". Let's Collaborate: Whether you're a startup or an established brand, we're here to empower your vision and take your brand to the next level. Our nimble structure allows us to offer competitive pricing while delivering top-notch solutions. Don't let our size fool you—we're small, but Mighty! Try us on for size and experience the power of thinking small. Link: https://lnkd.in/eqzejTS .

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In a world filled with corporate jargon and endless acronyms, here’s what I actually do:

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🌟 New Study on Canadian Perceptions of 3D/Faux-CGI OOH Advertising 🌟 Horizon Media Canada x PATTISON Outdoor have released a new study on how Canadians perceive 3D faux-CGI out-of-home (OOH) advertising. Key findings reveal that younger Canadians, especially Gen Z and Millennials, are more engaged with 3D DOOH ads, appreciating their creativity and visual appeal. The study also highlights the importance of concise and captivating content to truly capture commuters' attention. 🔗 Read the full study here -> https://lnkd.in/gaPQzc74 #Advertising #OOH #CGI #Marketing #Canada

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Positive or negative multiplier effect? Two ad campaigns are getting attention in Quebec's press recently, though not entirely for the reasons intended. The first is from Sazerac Company, a privately held alcoholic beverage group headquartered in Louisiana, owned by billionaire William Goldring and his family. Their poster campaign, themed "a proudly Québécois summer," displays five products bottled in Quebec, along with an emblem. For context, Quebec has three designations for local products: 1. "Origine Québec" for products entirely made in the province 2. "Préparé au Québec" for products made in Quebec but with ingredients that can be sourced outside Quebec 3. "Embouteillé au Québec" for products made elsewhere but bottled locally Local wine and spirit producers are expressing discontent with the implication that brands like Southern Comfort are local, particularly given the SAQ's plans to reduce the number of locally-made spirits it carries. The second campaign is for Koodo, a subsidiary of TELUS. A multicoloured house has apparently violated local regulations, and the city intends to fine Telus according to reporting by La Presse, despite claims from Camp Jefferson that they obtained the necessary permits. This won't cause major reputational damage. In fact, one could argue that these controversies serve as amplification for two campaigns that might otherwise have received limited attention. As Oscar Wilde famously quipped: "There is only one thing in life worse than being talked about, and that is not being talked about." Marcus Daum Ashley Babcock

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Weird move TikTok will be required to close its offices in Toronto and Vancouver as a result of the government order to ban the company but not the app. Michael Geist: There may well be good reasons to ban the app if it poses security and privacy risks that differ from those of other platforms, but banning the company rather than the app may actually make matters worse since the risks associated with the app will remain but the ability to hold the company accountable will be weakened. https://lnkd.in/dx7pMfWj

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